Bank of Montreal
Senior Marketing Manager, Acquisition - Digital Investing
Bank of Montreal, Toronto, ON
Application Deadline:
08/09/2024
Address:
100 King Street West
Job Family Group:
Marketing
The key objective of the acquisition marketing team is to grow awareness and acquire new clients for BMO Investorline (digital investing products) via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share.
The Senior Marketing Manager will lead programs and campaigns related to growth/ acquisition marketing strategies, helping drive the objectives of the Investorline Acquisition Marketing team. The role requires a strong competency in strategy, product marketing, and go-to-market activations.
In addition, a core component of the role will be to own and drive the InvestorLine enterprise growth strategy, which includes management and execution of owned channel campaigns and reporting.
This is a 14-month contract position.
Prospect Marketing: Project / Program Management & Execution 40%
Lead and develop strategic marketing roadmaps, business cases, product initiatives and marketing programs.
Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.
Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
Develop targeting matrices to identify client groups for targeting and campaign optimization.
Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
Production and submission of campaign and content briefs for external agency partners.
Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
Lead Q/A and UAT prior to campaign deployment.
Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.
Enterprise Strategy and Growth: Project and Campaign Management & Execution. 40%
Lead and develop strategic marketing program roadmaps, business cases, product initiatives and marketing programs to drive enterprise growth of Investorline.
Partner across, functional teams, multiple lines of business and product segment teams to identify opportunities for growth and development of Investorline value proposition.
Working with data and analytics team drive the development of marketing campaigns rooted in customer research and business insights to drive engagement and sales.
Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
Develop targeting matrices to identify client groups for targeting and campaign optimization.
Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
Production and submission of campaign and content briefs for external agency partners.
Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
Lead Q/A and UAT prior to campaign deployment.
Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.
Change, Innovation & Efficiencies 10%
Identify areas of opportunity to increase production efficiencies, for example developing business cases illustrating how we can drive efficiencies and can support overall business objectives.
Collaborate with the broader Wealth and InvestorLine marketing teams (such as Lifecyle) to improve customer experience and customer engagement through new strategies and campaign recommendations.
Identify potential campaign testing needs and facilitate testing both creative and offer based.
Relationship Management 10%
Work closely with external and internal agency partners and vendors to successfully deliver campaigns, projects, and content.
Collaborate with business partners and other Wealth line of business and marketing partners to understand strategic business objectives and areas of intersection.
Collaborate with digital and analytics partners to refine and optimize campaigns continuously.
Liaise with colleagues across the BMO enterprise, leveraging expertise, experience, and knowledge to provide our customers with consistent and cohesive experience.
Knowledge and Experience:
The successful candidate will have strong experience that spans demand and revenue generation, paid media, social media, and analytics as well as experience in developing and managing acquisition campaigns and developing promotions.
Deep expertise in creative development, execution, and measurement related to acquisition/ growth marketing.
Strong working knowledge of digital media strategy and tactics including owned media strategy and channels.
Experience delivering programs, campaigns and client-facing content in Financial Services, Online Investing, or other highly regulated industries a big plus.
Ability to successfully work with and manage agency partners and vendors.
Self-directed and enthusiastic team player, collaborative, with a positive approach
Ability to interact with senior leaders and executive stakeholders.
Ability to work in a matrixed environment while balancing multiple projects and deadlines.
Strong oral, written and presentation skills.
Strong attention to detail and ability to manage time effectively.
Technical Skills:
Strong creative writing and editorial skills.
Advanced sills in managing competitive offers, forecasting and budgeting.
Working knowledge of programmatic media, SEM and SEO, including guidelines and regulations
Competitive analysis, business casing and go-to-market plan execution.
Qualifications:
Typically, 6-10 or more years of relevant experience - and a minimum of 3 years in an acquisition or growth-focused marketing role.
Post-secondary degree in related field of study or an equivalent combination of education and experience.
Degree/diploma in marketing, business, advertising, or communications.
Technical marketing strategy and marketing campaign management proficiency gained through education and/or business experience.
Scope and Impact
The role contributes to business results, helping to drive client, asset, and revenue growth for BMO InvestorLine.
Develops relationships across other LOBs and related areas of the organization to help drive enterprise growth strategies.
Salary:
$68,000.00 - $126,000.00
Pay Type:
Salaried
The above represents BMO Financial Group's pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.
BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
We're here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
08/09/2024
Address:
100 King Street West
Job Family Group:
Marketing
The key objective of the acquisition marketing team is to grow awareness and acquire new clients for BMO Investorline (digital investing products) via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share.
The Senior Marketing Manager will lead programs and campaigns related to growth/ acquisition marketing strategies, helping drive the objectives of the Investorline Acquisition Marketing team. The role requires a strong competency in strategy, product marketing, and go-to-market activations.
In addition, a core component of the role will be to own and drive the InvestorLine enterprise growth strategy, which includes management and execution of owned channel campaigns and reporting.
This is a 14-month contract position.
Prospect Marketing: Project / Program Management & Execution 40%
Lead and develop strategic marketing roadmaps, business cases, product initiatives and marketing programs.
Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.
Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
Develop targeting matrices to identify client groups for targeting and campaign optimization.
Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
Production and submission of campaign and content briefs for external agency partners.
Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
Lead Q/A and UAT prior to campaign deployment.
Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.
Enterprise Strategy and Growth: Project and Campaign Management & Execution. 40%
Lead and develop strategic marketing program roadmaps, business cases, product initiatives and marketing programs to drive enterprise growth of Investorline.
Partner across, functional teams, multiple lines of business and product segment teams to identify opportunities for growth and development of Investorline value proposition.
Working with data and analytics team drive the development of marketing campaigns rooted in customer research and business insights to drive engagement and sales.
Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
Develop targeting matrices to identify client groups for targeting and campaign optimization.
Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
Production and submission of campaign and content briefs for external agency partners.
Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
Lead Q/A and UAT prior to campaign deployment.
Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.
Change, Innovation & Efficiencies 10%
Identify areas of opportunity to increase production efficiencies, for example developing business cases illustrating how we can drive efficiencies and can support overall business objectives.
Collaborate with the broader Wealth and InvestorLine marketing teams (such as Lifecyle) to improve customer experience and customer engagement through new strategies and campaign recommendations.
Identify potential campaign testing needs and facilitate testing both creative and offer based.
Relationship Management 10%
Work closely with external and internal agency partners and vendors to successfully deliver campaigns, projects, and content.
Collaborate with business partners and other Wealth line of business and marketing partners to understand strategic business objectives and areas of intersection.
Collaborate with digital and analytics partners to refine and optimize campaigns continuously.
Liaise with colleagues across the BMO enterprise, leveraging expertise, experience, and knowledge to provide our customers with consistent and cohesive experience.
Knowledge and Experience:
The successful candidate will have strong experience that spans demand and revenue generation, paid media, social media, and analytics as well as experience in developing and managing acquisition campaigns and developing promotions.
Deep expertise in creative development, execution, and measurement related to acquisition/ growth marketing.
Strong working knowledge of digital media strategy and tactics including owned media strategy and channels.
Experience delivering programs, campaigns and client-facing content in Financial Services, Online Investing, or other highly regulated industries a big plus.
Ability to successfully work with and manage agency partners and vendors.
Self-directed and enthusiastic team player, collaborative, with a positive approach
Ability to interact with senior leaders and executive stakeholders.
Ability to work in a matrixed environment while balancing multiple projects and deadlines.
Strong oral, written and presentation skills.
Strong attention to detail and ability to manage time effectively.
Technical Skills:
Strong creative writing and editorial skills.
Advanced sills in managing competitive offers, forecasting and budgeting.
Working knowledge of programmatic media, SEM and SEO, including guidelines and regulations
Competitive analysis, business casing and go-to-market plan execution.
Qualifications:
Typically, 6-10 or more years of relevant experience - and a minimum of 3 years in an acquisition or growth-focused marketing role.
Post-secondary degree in related field of study or an equivalent combination of education and experience.
Degree/diploma in marketing, business, advertising, or communications.
Technical marketing strategy and marketing campaign management proficiency gained through education and/or business experience.
Scope and Impact
The role contributes to business results, helping to drive client, asset, and revenue growth for BMO InvestorLine.
Develops relationships across other LOBs and related areas of the organization to help drive enterprise growth strategies.
Salary:
$68,000.00 - $126,000.00
Pay Type:
Salaried
The above represents BMO Financial Group's pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.
BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
We're here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.