State of Florida
MEDIA RELATIONS MANAGER
State of Florida, Bartow, Florida, United States, 33830
Requisition No: 833970
Agency: Department of Citrus
Working Title: MEDIA RELATIONS MANAGER - 57000037
Pay Plan: SES
Position Number: 57000037
Salary: $55,000.00 - $70,000.00
Posting Closing Date: 08/07/2024
Total Compensation Estimator
Tool
The Florida Department of Citrus
605 East Main Street
Bartow, Florida 33830
***Applicants must complete all fields in the Candidate Profile. Work history, hours worked, and formal education are required to qualify for this position. Responses to Qualifying Questions must be verifiable in the Candidate Profile. Resumes and other documentation should be attached to provide additional information. ***
Media Relations Manager
AGENCY DESCRIPTION
:
The Florida Department of Citrus (FDOC) is a marketing and research agency utilizing progressive insights to maximize demand for Florida citrus through a fully integrated marketing and public relations program. Based in Central Florida (Bartow), FDOC is responsible for domestic and international marketing, research and regulation of the $6.8 billion Florida citrus industry.
DESCRIPTION
:
The Florida Department of Citrus seeks a versatile and strong communicator with an inquisitive spirit to create content and lead a wide variety of programs and activities to promote Florida Citrus products in support of the Florida Citrus industry. This position works directly with the Director of Global Marketing in the areas of strategic communications, media relations, issues management, industry relations, public relations and marketing. The Media Relations Manager is responsible for writing, editing and proofreading Department-wide publications for both internal and external use. Publications include but are not limited to press releases, newsletters, columns, articles, meeting recaps, web content, scripts, advertorials and blogs. This position also leads the media relations initiatives to garner positive media coverage through a variety of earned and paid tactics. This is the perfect fit for someone who looks to work side-by-side with a contracted multi-national agency of record, loves to write, is able to build strong relationships with media, is naturally curious and can juggle multiple projects simultaneously.
Generous State Benefits:
Health/Dental/Life Insurance availablePaid Vacation LeavePaid Sick LeavePaid HolidaysRetirementSalary range: $55,000 - $70,000
PRIMARY RESPONSIBILITIES :
Write, edit, and proofread Department-wide publications for both internal and external use. Publications include but are not limited to press releases, newsletters, columns, articles, meeting recaps, presentations, advertorials, web content, social content, advertising materials, blogs, scripts, annual reports, etc.Manage media relations including media requests, interview prep, research, data collection, and message development within overall strategy designed by contract agency. Build positive relationships with members of the media and become a resource for news stories on Florida Citrus. Manage proactive media efforts including press releases, matt releases, advertorials, satellite media tours, spokesperson interviews, influencer/blogger activations and events.Provide support for video and photo shoots to obtain content for use in media efforts.Update media contact lists, track media inquiries, and monitor FDOC-related news coverage.Manage the distribution of stakeholder communication and industry updates.Manage and coordinate the overall crisis and issues management plans to protect the Florida Citrus industry. This includes refreshing crisis and issues playbooks, participating in scenario planning, drafting standby statements and messaging, etc.Manage industry relations activities. Develop and implement strategies to increase industry awareness of FDOC activities. Serve as liaison between FDOC and Florida Citrus Industry growers, leaders and representatives. Provide presentations at industry events and meetings as needed. Attend meetings, events, interviews, etc. to report on activities.Update and post new content to FDOC web channels using the Content Management System (WordPress).Work within budget limits, track spending, and analyze key metrics.Identify, propose and implement forward-thinking and effective communications plans to support FDOC key strategic initiatives and public relations and marketing programs.Develop positive, effective working relationships with FDOC internal team, contract agencies, industry partners and stakeholders.Perform all other duties as required.MINIMUM QUALIFICATIONS :
Bachelor's degree from an accredited college or university.Five (5) to seven (7) years of experience in in the areas of writing, journalism, media relations, public relations, marketing, or related area.Excellent written and oral communication skills demonstrated through published writing examples, strong editing and proofreading skills.Expert knowledge of AP Style.Strong organizational skills and the ability to manage multiple projects simultaneously and meet deadlines.Strong public speaking skills.Demonstrated analytical and conceptual problem-solving ability. Ability to process and incorporate feedback.Ability to conduct research using a variety of resources and channels to effectively communicate on diverse topics.Excellent interpersonal skills and the ability to deal effectively with people at all levels of the organization.Ability to work independently as well as in a team setting.Proficient in Microsoft Office programs (Word, Excel, PowerPoint).This position is based at the FDOC office in Bartow, FL. This is not a Remote/Work from Home position.Ability and willingness to travel.Physically able to lift a 4/5 bushel carton of Fresh Florida Citrus (50 lbs.).PREFERRED QUALIFICATIONS :
Experience working with the media either as a journalist or public relations professional.Experience translating science for a consumer audience.Intermediate or proficient skills in graphic, video and/or web software such as Adobe Creative Suite/Cloud programs, Photoshop, Final Cut Pro, CMS, Word Press, or related programs.Photography and/or videography skills.VETERAN RECRUITMENT STATEMENT : The Florida Department of Citrus values the service veterans and their family members have given to our country and supports the hiring of returning service members and military spouses. Veterans and military spouses are encouraged to apply.
INDIVIDUALS WITH DISABILITIES RECRUITMENT STATEMENT : The Florida Department of Citrus values and supports the employment of Individuals with Disabilities. Individuals with disabilities are encouraged to apply.
REMINDERS :
Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion unless they are registered with the Selective Services System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS. For more information, please visit the SSS website at http://www.sss.gov.If you are a retiree of the Florida Retirement System (FRS) please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida.The successful candidate will be required to complete the Form I-9 and that information will be verified using the E-Verify system.
The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.
Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.
The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.
Agency: Department of Citrus
Working Title: MEDIA RELATIONS MANAGER - 57000037
Pay Plan: SES
Position Number: 57000037
Salary: $55,000.00 - $70,000.00
Posting Closing Date: 08/07/2024
Total Compensation Estimator
Tool
The Florida Department of Citrus
605 East Main Street
Bartow, Florida 33830
***Applicants must complete all fields in the Candidate Profile. Work history, hours worked, and formal education are required to qualify for this position. Responses to Qualifying Questions must be verifiable in the Candidate Profile. Resumes and other documentation should be attached to provide additional information. ***
Media Relations Manager
AGENCY DESCRIPTION
:
The Florida Department of Citrus (FDOC) is a marketing and research agency utilizing progressive insights to maximize demand for Florida citrus through a fully integrated marketing and public relations program. Based in Central Florida (Bartow), FDOC is responsible for domestic and international marketing, research and regulation of the $6.8 billion Florida citrus industry.
DESCRIPTION
:
The Florida Department of Citrus seeks a versatile and strong communicator with an inquisitive spirit to create content and lead a wide variety of programs and activities to promote Florida Citrus products in support of the Florida Citrus industry. This position works directly with the Director of Global Marketing in the areas of strategic communications, media relations, issues management, industry relations, public relations and marketing. The Media Relations Manager is responsible for writing, editing and proofreading Department-wide publications for both internal and external use. Publications include but are not limited to press releases, newsletters, columns, articles, meeting recaps, web content, scripts, advertorials and blogs. This position also leads the media relations initiatives to garner positive media coverage through a variety of earned and paid tactics. This is the perfect fit for someone who looks to work side-by-side with a contracted multi-national agency of record, loves to write, is able to build strong relationships with media, is naturally curious and can juggle multiple projects simultaneously.
Generous State Benefits:
Health/Dental/Life Insurance availablePaid Vacation LeavePaid Sick LeavePaid HolidaysRetirementSalary range: $55,000 - $70,000
PRIMARY RESPONSIBILITIES :
Write, edit, and proofread Department-wide publications for both internal and external use. Publications include but are not limited to press releases, newsletters, columns, articles, meeting recaps, presentations, advertorials, web content, social content, advertising materials, blogs, scripts, annual reports, etc.Manage media relations including media requests, interview prep, research, data collection, and message development within overall strategy designed by contract agency. Build positive relationships with members of the media and become a resource for news stories on Florida Citrus. Manage proactive media efforts including press releases, matt releases, advertorials, satellite media tours, spokesperson interviews, influencer/blogger activations and events.Provide support for video and photo shoots to obtain content for use in media efforts.Update media contact lists, track media inquiries, and monitor FDOC-related news coverage.Manage the distribution of stakeholder communication and industry updates.Manage and coordinate the overall crisis and issues management plans to protect the Florida Citrus industry. This includes refreshing crisis and issues playbooks, participating in scenario planning, drafting standby statements and messaging, etc.Manage industry relations activities. Develop and implement strategies to increase industry awareness of FDOC activities. Serve as liaison between FDOC and Florida Citrus Industry growers, leaders and representatives. Provide presentations at industry events and meetings as needed. Attend meetings, events, interviews, etc. to report on activities.Update and post new content to FDOC web channels using the Content Management System (WordPress).Work within budget limits, track spending, and analyze key metrics.Identify, propose and implement forward-thinking and effective communications plans to support FDOC key strategic initiatives and public relations and marketing programs.Develop positive, effective working relationships with FDOC internal team, contract agencies, industry partners and stakeholders.Perform all other duties as required.MINIMUM QUALIFICATIONS :
Bachelor's degree from an accredited college or university.Five (5) to seven (7) years of experience in in the areas of writing, journalism, media relations, public relations, marketing, or related area.Excellent written and oral communication skills demonstrated through published writing examples, strong editing and proofreading skills.Expert knowledge of AP Style.Strong organizational skills and the ability to manage multiple projects simultaneously and meet deadlines.Strong public speaking skills.Demonstrated analytical and conceptual problem-solving ability. Ability to process and incorporate feedback.Ability to conduct research using a variety of resources and channels to effectively communicate on diverse topics.Excellent interpersonal skills and the ability to deal effectively with people at all levels of the organization.Ability to work independently as well as in a team setting.Proficient in Microsoft Office programs (Word, Excel, PowerPoint).This position is based at the FDOC office in Bartow, FL. This is not a Remote/Work from Home position.Ability and willingness to travel.Physically able to lift a 4/5 bushel carton of Fresh Florida Citrus (50 lbs.).PREFERRED QUALIFICATIONS :
Experience working with the media either as a journalist or public relations professional.Experience translating science for a consumer audience.Intermediate or proficient skills in graphic, video and/or web software such as Adobe Creative Suite/Cloud programs, Photoshop, Final Cut Pro, CMS, Word Press, or related programs.Photography and/or videography skills.VETERAN RECRUITMENT STATEMENT : The Florida Department of Citrus values the service veterans and their family members have given to our country and supports the hiring of returning service members and military spouses. Veterans and military spouses are encouraged to apply.
INDIVIDUALS WITH DISABILITIES RECRUITMENT STATEMENT : The Florida Department of Citrus values and supports the employment of Individuals with Disabilities. Individuals with disabilities are encouraged to apply.
REMINDERS :
Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion unless they are registered with the Selective Services System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS. For more information, please visit the SSS website at http://www.sss.gov.If you are a retiree of the Florida Retirement System (FRS) please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida.The successful candidate will be required to complete the Form I-9 and that information will be verified using the E-Verify system.
The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.
Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.
The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.