Minto Group
Manager, Corporate Marketing
Minto Group, Ottawa, ON
Job Description
Build your future at Minto!
Since 1955, we've been proudly building better places for people to live, work and play, one home and one relationship at a time. To us, it's all about special moments - like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership. We recognize this continues with great employees, like you, and would love for you to join us on our mission. At Minto, we welcome change, celebrate new ideas and provide you with the resources, professional training, and diverse opportunities to grow your career.
Your offer will include:
Purpose:
The Manager, Corporate Marketing, is responsible for the management and execution of corporate brand initiatives for Minto Group as a whole. In addition to an understanding of brand principles, consumer and digital experience, social media, insight, analytics, and relevant research. The Manager, Corporate Marketing will also play a key role in creating and managing engaging content across digital platforms to support our reputation-building goals. This offers a unique opportunity to blend creativity with analytics, making a substantial impact on our corporate reputation.
In this role, you will:
Create Storytelling Content:
• Lead corporate content storytelling with the support of executive management.
• Manage the development and execution of content marketing and social media calendar.
• Plan, research, and curate blog and social content.
• Assist in the creation and launch activities of our ESG reports and website updates.
Social & Media Management:
• With the support of a Corporate Brand Coordinator, plan, write, design, and schedule daily social media posts, including a weekly plan, for platforms such as LinkedIn, YouTube, Instagram, and others as relevant.
• Create monthly LinkedIn newsletters to engage with our LinkedIn audience.
• Provide daily monitoring and coordination of commentary on all relevant social media channels.
• Monitor and share media coverage to keep stakeholders informed and manage the distribution of press releases to ensure broad and accurate dissemination of company news.
Collaboration and Reporting:
• Collaborate with content leads across the organization and administer reporting on performance across channels.
• Review content for SEO, upload weekly blog posts, and update older posts to ensure relevance and engagement.
• Measure brand reputation and engagement through regular reporting.
Video Production, Creative Assets and Editing:
• Organize video shoots, catalog, and edit videos.
• Potentially create and maintain social media templates using Canva.
Digital Advertising, Website & Intranet Management:
• Plan and execute digital advertising campaigns on LinkedIn.
• Update, maintain, and keep information current on the corporate pages of the company's websites, including updating featured stories and data on the Home, About, ESG, and Careers pages.
• Conduct regular audits of website numbers for accuracy.
• Manages brand section of the Intranet including keeping resources and guidelines up to date.
Brand Guidelines and Administration:
• Respond to inquiries regarding company brand guidelines and brand-related assets.
• Manage the brand section of the Intranet, keeping resources and guidelines up to date.
• Fulfill financial administration (invoice follow-ups and processing) of brand budgets with the support of corporate finance.
• Perform other duties within the scope, spirit, and purpose of the job, as requested by management.
Specialized Skills, Knowledge, and Abilities:
Minto is an equal-opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.
Build your future at Minto!
Since 1955, we've been proudly building better places for people to live, work and play, one home and one relationship at a time. To us, it's all about special moments - like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership. We recognize this continues with great employees, like you, and would love for you to join us on our mission. At Minto, we welcome change, celebrate new ideas and provide you with the resources, professional training, and diverse opportunities to grow your career.
Your offer will include:
- Competitive salary
- Annual bonus + benefits effective 1st day + RRSP matching plan
- Tuition reimbursement plans and professional development courses
- Employee recognition platform - Be rewarded by your colleagues for your contributions!
- Flexible summer hours
- Many exciting career opportunities
Purpose:
The Manager, Corporate Marketing, is responsible for the management and execution of corporate brand initiatives for Minto Group as a whole. In addition to an understanding of brand principles, consumer and digital experience, social media, insight, analytics, and relevant research. The Manager, Corporate Marketing will also play a key role in creating and managing engaging content across digital platforms to support our reputation-building goals. This offers a unique opportunity to blend creativity with analytics, making a substantial impact on our corporate reputation.
In this role, you will:
Create Storytelling Content:
• Lead corporate content storytelling with the support of executive management.
• Manage the development and execution of content marketing and social media calendar.
• Plan, research, and curate blog and social content.
• Assist in the creation and launch activities of our ESG reports and website updates.
Social & Media Management:
• With the support of a Corporate Brand Coordinator, plan, write, design, and schedule daily social media posts, including a weekly plan, for platforms such as LinkedIn, YouTube, Instagram, and others as relevant.
• Create monthly LinkedIn newsletters to engage with our LinkedIn audience.
• Provide daily monitoring and coordination of commentary on all relevant social media channels.
• Monitor and share media coverage to keep stakeholders informed and manage the distribution of press releases to ensure broad and accurate dissemination of company news.
Collaboration and Reporting:
• Collaborate with content leads across the organization and administer reporting on performance across channels.
• Review content for SEO, upload weekly blog posts, and update older posts to ensure relevance and engagement.
• Measure brand reputation and engagement through regular reporting.
Video Production, Creative Assets and Editing:
• Organize video shoots, catalog, and edit videos.
• Potentially create and maintain social media templates using Canva.
Digital Advertising, Website & Intranet Management:
• Plan and execute digital advertising campaigns on LinkedIn.
• Update, maintain, and keep information current on the corporate pages of the company's websites, including updating featured stories and data on the Home, About, ESG, and Careers pages.
• Conduct regular audits of website numbers for accuracy.
• Manages brand section of the Intranet including keeping resources and guidelines up to date.
Brand Guidelines and Administration:
• Respond to inquiries regarding company brand guidelines and brand-related assets.
• Manage the brand section of the Intranet, keeping resources and guidelines up to date.
• Fulfill financial administration (invoice follow-ups and processing) of brand budgets with the support of corporate finance.
• Perform other duties within the scope, spirit, and purpose of the job, as requested by management.
Specialized Skills, Knowledge, and Abilities:
- A minimum of 5 years of experience in brand management, marketing, or a related role.
- Bachelor's degree in marketing, Communications, Business, or a related field. A master's degree is a plus.
- Experience in B2B or B2C branding.
- Knowledge of digital marketing trends and best practices.
- Proven track record of developing and implementing successful brand strategies.
- Strong understanding of branding principles and marketing communications.
- Excellent verbal and written communication skills.
- Creative and analytical thinker with strong problem-solving abilities.
- High degree of professionalism and excels at managing and building relationships.
- Proficient in using marketing and design software (e.g., Adobe Creative Suite, Canva).
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong project management skills and attention to detail.
- Familiarity with Accessibility, CASL, and Privacy requirements.
- Experience with social media management and content marketing.
- Be comfortable with occasional travel as required for industry events and meetings.
- Work in a hybrid work environment with opportunities for remote work.
Minto is an equal-opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.