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Inventive Works, LLC

Digital Marketing Specialist

Inventive Works, LLC, Mountain Home, Idaho, United States, 83647


This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2241100

We are seeking a talented and experienced Digital Marketing Specialist to join our Marketing team to maintain and grow our\"Made In America\" brandsfor the Inventive Group. We are in beautiful Mountain Home, Idaho. This position is full-time on-site, and we are willing to help relocate the right candidate to Idaho.

The ideal Digital Marketer will have a proven track record in managing and optimizing campaigns across various online platforms, including social media, Google Ads, YouTube, and more. This role demands a strategic thinker who can translate data into actionable insights, driving performance and ROI for our brands. This role will report to the Marketing Director to accomplish the overall strategic initiatives also work very closely with the sales team in helping to manage conversations/comments online so that our clients, followers and brand are well represented.

Key Responsibilities:

Develop, propose, implement, and manage paid media campaigns across social media, Google Ads, YouTube, and other online platforms for our four brands: In The Ditch, Fish Fighter Products, Razorback Offroad RBO, and Inventive Products.Monitor and analyze campaign performance, making data-driven decisions to optimize results.Collaborate with the Marketing director to clearly understand strategic initiatives, collaborate with graphics team to design compelling ad creatives that align with campaign objectives and collaborate with sales in monitoring results and making needed modifications.Conduct keyword research and audience targeting to maximize campaign effectiveness.Stay up-to-date with industry trends, platform updates, and best practices to ensure our strategies remain cutting-edge.Provide regular performance reports and insights to Marketing Director and internal stakeholders.Manage budgets effectively, ensuring efficient allocation of resources to achieve campaign goals.Participate in strategy sessions and contribute to the overall digital marketing plan.