L Oreal USA
Director- US Marketing (Youth to the People)
L Oreal USA, El Segundo, California, United States, 90245
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Director- US Marketing (Youth to the People)
El Segundo, CA, California
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=185685)
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Permanent
El Segundo, CA, California
Marketing
Full - Time
29-Jul-2024
Title: Director, US Marketing
Brand: Youth to the People
Location: El Segundo, CA
Job Summary:
The Marketing Director is responsible for leading and accelerating growth & market share for Youth To The People by developing innovative and consumer centric strategies with executional excellence. The Marketing Director will create and implement go-to market plans working closely with VP, Marketing for brand, new launches and core hero products. They will own consumer insights and trends for the US market to drive breakthrough communications with a data-driven and creative mindset. They will evaluate product launches, perform business & competitive analyses, drive US-market content and promotional marketing programs as well as prepare presentations to key retailers and top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical and to help accelerate the growth of Youth To The People. It is responsible for leading and developing 1 direct report.
Job Responsibilities:
New Product Launches :
Ownership and responsibility for supervising entire go to market process across multiple launches- retailer, social, media, education, etc.
Evaluate new product launches and opportunities for categories and recommend feasibility for US market, working closely with global teams, Sales, Demand Planning and Finance partners
Participate in selling project to management at large
Generate long term strategic development
Collaborate with Global Teams and Creative to create launch materials for full 360 animations
Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy
Strong understanding of consumer insights, trends, social landscape and winning content
Oversee and guide plans development and create vision for owned categories
Contribute to total category strategy / plans
Sales/Trade Marketing :
Collaborate with Creative + Sales to create launch materials including visual merchandising and sampling
Prepare and conduct presentations for retailer meetings
Partner with Sales and Education teams to drive activations with retailers, both online and in-store including special events programs
Financial P&L and Forecasting:
Own retail forecast and planning of new launches and existing products
Understand and manage financial implications of forecasts
Drive accuracy of all budgets and roll up of total category with finance
Manage budget allocation between spending buckets with VP and peers
Promotions/Advertising / Media:
Work intimately with creative + partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
Work closely with media + Advocacy & Influence team on direction + implementation
Provide US consumer centric feedback to global team during creative campaign development
Team And Meeting Management
Foster collaboration within the team and with our core partners (DMI, Sales, finance etc)
Effectively manage, train and develop direct report
Lead meeting preparation, and represent Youth To The People in management meetings
Lead cross functional teams to deliver go to market objectives
Contribute to Youth’s Culture and spirit of Unity + Giving a Damn
Job Requirements:
7+ years of Industry related marketing work experience (beauty/skincare preferred)
Experience managing direct reports preferred
Experience successfully launching and managing a new product or renovation through its entire life cycle
Brand Administration: in-depth knowledge of brand equity and management. Ability to create project plan according to product portfolio, consumer needs and market opportunity gaps
Market Research: ability to read and interpret research data
Ability to work independently with rigorous deadlines
Strong Project Management Skills
Strong presentation skills
Strong quantitative data analytical skills
Prioritization & Organization Skills
Strong appreciation for our business / sensitivity to métier
Salary Range: 128-175k salary + bonus
Director- US Marketing (Youth to the People)
El Segundo, CA, California
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=185685)
Back
Permanent
El Segundo, CA, California
Marketing
Full - Time
29-Jul-2024
Title: Director, US Marketing
Brand: Youth to the People
Location: El Segundo, CA
Job Summary:
The Marketing Director is responsible for leading and accelerating growth & market share for Youth To The People by developing innovative and consumer centric strategies with executional excellence. The Marketing Director will create and implement go-to market plans working closely with VP, Marketing for brand, new launches and core hero products. They will own consumer insights and trends for the US market to drive breakthrough communications with a data-driven and creative mindset. They will evaluate product launches, perform business & competitive analyses, drive US-market content and promotional marketing programs as well as prepare presentations to key retailers and top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical and to help accelerate the growth of Youth To The People. It is responsible for leading and developing 1 direct report.
Job Responsibilities:
New Product Launches :
Ownership and responsibility for supervising entire go to market process across multiple launches- retailer, social, media, education, etc.
Evaluate new product launches and opportunities for categories and recommend feasibility for US market, working closely with global teams, Sales, Demand Planning and Finance partners
Participate in selling project to management at large
Generate long term strategic development
Collaborate with Global Teams and Creative to create launch materials for full 360 animations
Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy
Strong understanding of consumer insights, trends, social landscape and winning content
Oversee and guide plans development and create vision for owned categories
Contribute to total category strategy / plans
Sales/Trade Marketing :
Collaborate with Creative + Sales to create launch materials including visual merchandising and sampling
Prepare and conduct presentations for retailer meetings
Partner with Sales and Education teams to drive activations with retailers, both online and in-store including special events programs
Financial P&L and Forecasting:
Own retail forecast and planning of new launches and existing products
Understand and manage financial implications of forecasts
Drive accuracy of all budgets and roll up of total category with finance
Manage budget allocation between spending buckets with VP and peers
Promotions/Advertising / Media:
Work intimately with creative + partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
Work closely with media + Advocacy & Influence team on direction + implementation
Provide US consumer centric feedback to global team during creative campaign development
Team And Meeting Management
Foster collaboration within the team and with our core partners (DMI, Sales, finance etc)
Effectively manage, train and develop direct report
Lead meeting preparation, and represent Youth To The People in management meetings
Lead cross functional teams to deliver go to market objectives
Contribute to Youth’s Culture and spirit of Unity + Giving a Damn
Job Requirements:
7+ years of Industry related marketing work experience (beauty/skincare preferred)
Experience managing direct reports preferred
Experience successfully launching and managing a new product or renovation through its entire life cycle
Brand Administration: in-depth knowledge of brand equity and management. Ability to create project plan according to product portfolio, consumer needs and market opportunity gaps
Market Research: ability to read and interpret research data
Ability to work independently with rigorous deadlines
Strong Project Management Skills
Strong presentation skills
Strong quantitative data analytical skills
Prioritization & Organization Skills
Strong appreciation for our business / sensitivity to métier
Salary Range: 128-175k salary + bonus