Volvo Group
Content Marketing Manager
Volvo Group, Greensboro, North Carolina, us, 27497
Content Marketing Manager
Location:
Greensboro, NC, US, 27409
Position Type: Professional
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
Mack Trucks is seeking a dynamic and experienced Content Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and executing content strategies to drive brand awareness, engage audience groups, and contribute to the development and execution of effective cross functional communication. This role requires a creative thinker with strong project management skills and a deep understanding of B2B dynamics.
Key Responsibilities:
• Develop and implement a comprehensive content marketing strategy aligned with Mack Trucks' brand and business objectives.
• Create, curate, and manage high-quality content across various channels, including website, blog, social media, email campaigns, and print materials.
• Collaborate with cross-functional teams, including product marketing, sales, and design, to manage content that resonates with our target audience.
• Liaison between creative and digital teams for synchronization of projects, timelines, and deliverables.
• Conduct market research and analyze industry trends to identify content opportunities and optimize content performance.
• Manage the content calendar to ensure timely and consistent asset delivery.
• Participate in content production processes, including writing, editing, and proofreading, to ensure accuracy and adherence to brand guidelines.
• Tag and apply key words to optimize content organization for internal and external customers.
• Measure and report on the effectiveness of content marketing efforts using analytics tools and KPIs, and adjust strategies as needed.
• Stay up-to-date with the latest content marketing trends, tools, and best practices to continuously improve our content initiatives.
Who are you?
Do you dream big? We do too, and we are excited to grow together. In this role, you will bring:
• Bachelor’s degree in Marketing, Communications, Journalism, Art, or a related field.
• 5+ years of experience in content marketing, preferably within the automotive or heavy-duty trucking industry.
• Proven track record of developing and executing successful content marketing strategies.
• Exceptional writing, editing, and storytelling skills.
• Proficiency in content management systems (CMS) and marketing automation platforms.
• Excellent project management skills with the ability to manage multiple projects and deadlines.
• Creative thinker with a passion for innovation and a keen eye for detail.
• Strong interpersonal and communication skills, with the ability to work effectively in a team-oriented environment.
• Ability to work independently and track performance.
• Practical Adobe Creative Suite knowledge.
What’s in it for you?
We offer a solid package of compensation and benefits, plus you will enjoy:
• Competitive medical, dental and vision insurance.
• Generous paid time off including paid caregiver and parental leave policies.
• Competitive matching retirement savings plans.
• Working environment where your safety, health and wellbeing come first.
• Focus on professional and personal development through Volvo Group University.
• Programs that make today’s challenging reality of combining work and personal life easier.
Why Mack Trucks:
• Opportunity to work with a respected and iconic brand in the trucking industry.
• Collaborative and supportive work environment.
• Competitive salary and comprehensive benefits package.
• Professional growth and development opportunities.
Ready for the next move?
If you are a creative and strategic thinker with a passion for content marketing and the trucking industry, we would love to hear from you. Apply now to join our team and help drive the success of Mack Trucks. Please submit your resume, a portfolio or examples of your work, and a cover letter outlining your relevant experience and how it aligns with our brand.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Applying to this job offers you the opportunity to join Volvo Group. Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group’s leading brands and entities.
Mack Trucks is part of Volvo Group. Founded in 1900, Mack Trucks is an iconic brand that embodies the American spirit: pioneering, hard-working, authentic and ambitious. Mack trucks are recognized around the world as “The American Truck You Can Count On,” thanks to our durable, reliable and application-driven vehicles that get the job done. With Mack Trucks you will be part of a global and diverse team. We work with passion, we trust each other and we embrace change to stay ahead. We make our customers win.
Job Category: Marketing & Communication
Organization: Mack Trucks
Travel Required: Occasional Travel
Requisition ID: 12315
View All Jobs (https://jobs.volvogroup.com/?locale=en_US)
Do we share the same aspirations?
Every day, Volvo Group products and services ensure that people have food on the table, children arrive safely at school and roads and buildings can be constructed. Looking ahead, we are committed to driving the transition to sustainable and safe transport, mobility and infrastructure solutions toward a net-zero society.
Joining Volvo Group, you will work with some of the world’s most iconic brands and be part of a global and leading industrial company that is harnessing automated driving, electromobility and connectivity.
Our people are passionate about what they do, they aim for high performance and thrive on teamwork and learning. Everyday life at Volvo is defined by a climate of support, care and mutual respect.
If you aspire to grow and make an impact, join us on our journey to create a better and more resilient society for the coming generations.
Nearest Major Market: Greensboro
Location:
Greensboro, NC, US, 27409
Position Type: Professional
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
Mack Trucks is seeking a dynamic and experienced Content Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and executing content strategies to drive brand awareness, engage audience groups, and contribute to the development and execution of effective cross functional communication. This role requires a creative thinker with strong project management skills and a deep understanding of B2B dynamics.
Key Responsibilities:
• Develop and implement a comprehensive content marketing strategy aligned with Mack Trucks' brand and business objectives.
• Create, curate, and manage high-quality content across various channels, including website, blog, social media, email campaigns, and print materials.
• Collaborate with cross-functional teams, including product marketing, sales, and design, to manage content that resonates with our target audience.
• Liaison between creative and digital teams for synchronization of projects, timelines, and deliverables.
• Conduct market research and analyze industry trends to identify content opportunities and optimize content performance.
• Manage the content calendar to ensure timely and consistent asset delivery.
• Participate in content production processes, including writing, editing, and proofreading, to ensure accuracy and adherence to brand guidelines.
• Tag and apply key words to optimize content organization for internal and external customers.
• Measure and report on the effectiveness of content marketing efforts using analytics tools and KPIs, and adjust strategies as needed.
• Stay up-to-date with the latest content marketing trends, tools, and best practices to continuously improve our content initiatives.
Who are you?
Do you dream big? We do too, and we are excited to grow together. In this role, you will bring:
• Bachelor’s degree in Marketing, Communications, Journalism, Art, or a related field.
• 5+ years of experience in content marketing, preferably within the automotive or heavy-duty trucking industry.
• Proven track record of developing and executing successful content marketing strategies.
• Exceptional writing, editing, and storytelling skills.
• Proficiency in content management systems (CMS) and marketing automation platforms.
• Excellent project management skills with the ability to manage multiple projects and deadlines.
• Creative thinker with a passion for innovation and a keen eye for detail.
• Strong interpersonal and communication skills, with the ability to work effectively in a team-oriented environment.
• Ability to work independently and track performance.
• Practical Adobe Creative Suite knowledge.
What’s in it for you?
We offer a solid package of compensation and benefits, plus you will enjoy:
• Competitive medical, dental and vision insurance.
• Generous paid time off including paid caregiver and parental leave policies.
• Competitive matching retirement savings plans.
• Working environment where your safety, health and wellbeing come first.
• Focus on professional and personal development through Volvo Group University.
• Programs that make today’s challenging reality of combining work and personal life easier.
Why Mack Trucks:
• Opportunity to work with a respected and iconic brand in the trucking industry.
• Collaborative and supportive work environment.
• Competitive salary and comprehensive benefits package.
• Professional growth and development opportunities.
Ready for the next move?
If you are a creative and strategic thinker with a passion for content marketing and the trucking industry, we would love to hear from you. Apply now to join our team and help drive the success of Mack Trucks. Please submit your resume, a portfolio or examples of your work, and a cover letter outlining your relevant experience and how it aligns with our brand.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Applying to this job offers you the opportunity to join Volvo Group. Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group’s leading brands and entities.
Mack Trucks is part of Volvo Group. Founded in 1900, Mack Trucks is an iconic brand that embodies the American spirit: pioneering, hard-working, authentic and ambitious. Mack trucks are recognized around the world as “The American Truck You Can Count On,” thanks to our durable, reliable and application-driven vehicles that get the job done. With Mack Trucks you will be part of a global and diverse team. We work with passion, we trust each other and we embrace change to stay ahead. We make our customers win.
Job Category: Marketing & Communication
Organization: Mack Trucks
Travel Required: Occasional Travel
Requisition ID: 12315
View All Jobs (https://jobs.volvogroup.com/?locale=en_US)
Do we share the same aspirations?
Every day, Volvo Group products and services ensure that people have food on the table, children arrive safely at school and roads and buildings can be constructed. Looking ahead, we are committed to driving the transition to sustainable and safe transport, mobility and infrastructure solutions toward a net-zero society.
Joining Volvo Group, you will work with some of the world’s most iconic brands and be part of a global and leading industrial company that is harnessing automated driving, electromobility and connectivity.
Our people are passionate about what they do, they aim for high performance and thrive on teamwork and learning. Everyday life at Volvo is defined by a climate of support, care and mutual respect.
If you aspire to grow and make an impact, join us on our journey to create a better and more resilient society for the coming generations.
Nearest Major Market: Greensboro