PBS Biotech
Senior Digital Marketing Lead
PBS Biotech, Camarillo, California, United States, 93012
Company:PBS Biotech, IncDepartment:Sales & MarketingPosition/Title:Senior Digital Marketing LeadLocation:Camarillo, CAReporting To:MarketingFLSA Status:ExemptSalary Range:$135,000 - $155,000 - $175,000
GENERAL PURPOSEReporting to the Executive Leader of Marketing & Product Development, the Senior Digital Marketing Lead plays a crucial role in developing and implementing PBS Biotech's e-commerce and digital roadmap. This individual is responsible for managing website operations, increasing awareness of PBS Biotech and its offerings, driving traffic to the company website, encouraging conversions, and boosting sales. The Senior Digital Marketing Lead will lead and execute PBS Biotech's email marketing programs, website optimization, search engine optimization, content marketing, and digital advertising while managing website functionality with our website partners and consultants.
ResponsibilitiesEssential functions of the job are listed below. Other responsibilities may also be assigned. Please note that the essential functions may vary depending on department size, organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
Primary Responsibilities
Major stakeholder in; rebuilding and optimizing PBS Biotech website to best in class, implementing and optimizing an e-commerce platform, self-service portal and on-line chat.Manage the website, account-based marketing, email campaigns, digital asset management system, and other digital media channels/tools as programs evolve.Drive website traffic using Search Engine Optimization (SEO) analytics and Search Engine Marketing (SEM) techniques.Prioritize competing priorities to drive solutions that support business objectives. Develop and manage digital KPIs. Translate KPIs into insights that optimize customers' online experience and inform business decisions.Review online statistics, marketplace trends, and best practices to optimize online marketing performance.Manage lead requests and act as a resource for the commercial organization on lead management best practices.Provide educational guidance, recommendations, and tools to the PBS Biotech team to adopt digital marketing best practices and achieve successful metrics.Select/manage third-party digital partners and suppliers.Ensure seamless integration between marketing platforms and IT systems.Serves as the main point of contact for website functional issues and collaborates with the appropriate internal and external resources to address the issues.Comply with data privacy, security concerns, and regulations (e.g., CCPA, GDPR) regarding digital marketing practices.Minimum QualificationsThe following are the minimum qualifications that an individual needs in order to successfully perform the duties and responsibilities of this position. Please note that the minimum qualifications may vary based upon the department size and/or geographic location.
Knowledge/ Experience
A minimum of 10 years direct accountability for successful digital marketing activities such as website product management, or e-commerce.Experience in B2C, life science, or medical technology industries preferred.Exhibits holistic thinking to drive end-to-end strategies and initiatives encompassing multiple functions.Experience with tech stack elements, including Salesforce, Pardot, Google Analytics, Adobe Analytics, Optimizely E-Commerce, Brandfolder, IFS, LinkedIn, and Product Information Management Systems.Ability to utilize data and insights to solve business problems and define key opportunitiesHighly effective oral and written communication skills.A track record of collaboration and accomplishments in cross-functional endeavors demonstrating the capability to partner and interact/influence all levels of the organization.An in-depth knowledge of digital platforms.Skills/ Abilities Pertinent to This Position
Intelligent, strategic, and efficientDynamic and high energyPassionate about science and technologyCreative & innovativeForward-thinking leaderPractical and results-orientedThrives in a dynamic environment with a rapid paceAbility to prioritize and make timely decisions
GENERAL PURPOSEReporting to the Executive Leader of Marketing & Product Development, the Senior Digital Marketing Lead plays a crucial role in developing and implementing PBS Biotech's e-commerce and digital roadmap. This individual is responsible for managing website operations, increasing awareness of PBS Biotech and its offerings, driving traffic to the company website, encouraging conversions, and boosting sales. The Senior Digital Marketing Lead will lead and execute PBS Biotech's email marketing programs, website optimization, search engine optimization, content marketing, and digital advertising while managing website functionality with our website partners and consultants.
ResponsibilitiesEssential functions of the job are listed below. Other responsibilities may also be assigned. Please note that the essential functions may vary depending on department size, organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
Primary Responsibilities
Major stakeholder in; rebuilding and optimizing PBS Biotech website to best in class, implementing and optimizing an e-commerce platform, self-service portal and on-line chat.Manage the website, account-based marketing, email campaigns, digital asset management system, and other digital media channels/tools as programs evolve.Drive website traffic using Search Engine Optimization (SEO) analytics and Search Engine Marketing (SEM) techniques.Prioritize competing priorities to drive solutions that support business objectives. Develop and manage digital KPIs. Translate KPIs into insights that optimize customers' online experience and inform business decisions.Review online statistics, marketplace trends, and best practices to optimize online marketing performance.Manage lead requests and act as a resource for the commercial organization on lead management best practices.Provide educational guidance, recommendations, and tools to the PBS Biotech team to adopt digital marketing best practices and achieve successful metrics.Select/manage third-party digital partners and suppliers.Ensure seamless integration between marketing platforms and IT systems.Serves as the main point of contact for website functional issues and collaborates with the appropriate internal and external resources to address the issues.Comply with data privacy, security concerns, and regulations (e.g., CCPA, GDPR) regarding digital marketing practices.Minimum QualificationsThe following are the minimum qualifications that an individual needs in order to successfully perform the duties and responsibilities of this position. Please note that the minimum qualifications may vary based upon the department size and/or geographic location.
Knowledge/ Experience
A minimum of 10 years direct accountability for successful digital marketing activities such as website product management, or e-commerce.Experience in B2C, life science, or medical technology industries preferred.Exhibits holistic thinking to drive end-to-end strategies and initiatives encompassing multiple functions.Experience with tech stack elements, including Salesforce, Pardot, Google Analytics, Adobe Analytics, Optimizely E-Commerce, Brandfolder, IFS, LinkedIn, and Product Information Management Systems.Ability to utilize data and insights to solve business problems and define key opportunitiesHighly effective oral and written communication skills.A track record of collaboration and accomplishments in cross-functional endeavors demonstrating the capability to partner and interact/influence all levels of the organization.An in-depth knowledge of digital platforms.Skills/ Abilities Pertinent to This Position
Intelligent, strategic, and efficientDynamic and high energyPassionate about science and technologyCreative & innovativeForward-thinking leaderPractical and results-orientedThrives in a dynamic environment with a rapid paceAbility to prioritize and make timely decisions