Vice President of Marketing and Communications

Vice President of Marketing and CommunicationsPosition ProfileAbout the OpportunityLos Angeles Master Chorale seeks a strategic, collaborative, and creative Vice President of Marketing and Communications (VPMC) to oversee marketing, branding, and communications for the organization, ensuring that all reflect the Master Chorale’s mission and singular, industry-leading standard of excellence. The VPMC is responsible for delivering a cohesive brand strategy for the Master Chorale and elevating the national and international reputation for this world-renowned choral organization.The ideal candidate for this role possesses a deep appreciation for the artform and its place in the community, as well as a passion for growing audiences for choral performance. The Master Chorale currently has an operating budget of $8.1 million, and the VPMC will play a pivotal role in driving revenue and attendance for its season of performances at Walt Disney Concert Hall, as well as education and community focused events.A member of the Master Chorale’s leadership team, the VP of Marketing and Communications reports to the President & CEO, works closely with their colleagues in senior management at the Master Chorale including artistic staff and collaborates frequently with marketing leaders across the Music Center campus. The VPMC will be joining a highly collaborative and collegial leadership team and will have the opportunity to contribute to conversations about critical institutional issues that have a lasting impact on the organization while also building a marketing and communications operation that effectively supports the immediate and long-term ambitions of the organization.The VPMC is based in the Master Chorale’s office at The Music Center in Los Angeles, with the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.Job DescriptionThe VP of Marketing and Communications leads the team responsible for marketing, branding, communications and public relations for the Master Chorale. In collaboration with their colleagues on the leadership team, they are responsible for meeting revenue and attendance targets for the Master Chorale’s concert season and ensuring visibility of the organization’s education and community programs.Reports to: President & CEOSupervises: Graphic Designer, Marketing Manager, Digital Content ManagerResponsibilities:Brand Strategy & ManagementResponsible for building and sustaining a strong, compelling brand identity consistent with the Master Chorale’s missionCollaborates with the Artistic Director and the artistic production team with respect to imagery and brand consistencyOversees marketing projects across peer departments to ensure communications are consistent with brand identitySales and Marketing StrategySets and manages earned ticket revenue budgets in collaboration with the VP of Finance/CFO and the President & CEOSets ticket pricing in collaboration with the VP of Finance/CFO and the President & CEO, and continuously monitors and reports on box office performance, adjusting pricing strategy as neededDevelops and leads the marketing and communications team in delivering compelling marketing campaigns that support and deliver on strategic, sales and attendance goalsDefines key performance indicators, measures and tracks effectiveness of marketing and communications strategies and related campaignsWorks with peer departments to develop and execute marketing campaigns that support their strategic visionsCreates and manages a strategic marketing plan and schedule, including plans for paid activity and owned channelsCommunicates project timelines with team members, project owners and senior leadershipInstitutional ContentOversees the creation of marketing content that is aligned to and advances the organizational brand, including briefing and managing external vendors as requiredOversees the development of content that is designed to promote performances and programming and increase overall brand awarenessOversees the development of performance venue branding and identifies in-venue experiential opportunities for patrons while the Master Chorale is in residence and on tourWorks with peer departments to create content that supports their programs and campaignsCommunications and Public RelationsOversees the development of concept and copy for all high-level communication projectsCollaborates with VP of External Affairs to support partnerships and working relationships with local, national and international media to ensure positive Master Chorale coverage and expand brand reachPlans, develops, and directs social media strategies designed to reach and engage existing and new audiencesServes as media spokesperson, when needed, and coordinates communication strategies with an outside public relations firm if one has been engagedAdministrationResponsible for day-to-day operations of marketing teamOversees the annual marketing expense and revenue budget, in collaboration with the VP of Finance/CFOServes as the key point of contact with the box office, which is outsourced through the Los Angeles OperaManages vendor relationships to ensure adherence to proposed budgets and schedulesDevelops, maintains, and manages relationships with marketing colleagues on the Music Center campusFosters a collaborative culture and builds constructive relationships both within the Marketing team and with other peer departmentsAttends and supports Master Chorale concerts and events, including serving as point person for front-of-houseQualifications and Attributes:Enthusiasm for the mission of the Master ChoraleDeadline-driven and detail-orientedA Bachelor’s degree with at least 5 years’ experience in a senior marketing, or the equivalent combination of education and experienceExpertise in the nonprofit performing arts sector is requiredEagerness to think outside-the-box on marketing partnerships and to lead with creativity in marketing initiativesFamiliarity with customer relationship management systems is required, with Tessitura strongly preferredStrong Microsoft Office skills, particularly in the development and oversight of multi-sheet Excel reporting models, are requiredAbility to collaborate effectively with board members, senior staff, other Master Chorale administrative staff and volunteers, providing them with strong support and inspiring them to productive actionExcellent verbal and written communication skillsAbility to think strategically, generate new ideas, set priorities, execute goals and objectives, and meet financial goals and deadlinesHigh degree of professionalism and integrityA passion for the mission and aspirations of the Master Chorale and an ability to eloquently articulate the organization’s mission, values, achievements, potential, and future goals to internal and external audiencesCompensationThe salary range for this position is $150,000-175,000. Los Angeles Master Chorale provides comprehensive benefits including company-paid health insurance, 403b retirement plan, and more.This is a full-time on-site role in Los Angeles, with offices at the Dorothy Chandler Pavilion on the Music Center Campus. Employees have the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.Application InstructionsTo apply, visit the

online application

and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.The priority application deadline for this search is August 16, 2024. Applications received by this date will receive priority consideration, though interviews may begin before this time. While we will still accept and consider applications after this date, we encourage you to apply as early as possible for the best chance at being considered for the position.

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