Amy Cell LLC
Sr. Content Marketing Manager
Amy Cell LLC, Detroit, Michigan, United States, 48228
Are you an experienced Content Marketing Manager with a passion for storytelling, a deep grasp of digital marketing and an innate ability to drive brand narratives looking to work for a cool Detroit company, then read on!
About NCFDD
NCFDD isn't just a company; it's a catalyst for change. We've empowered over 280,000 faculty members at 350+ schools to help them achieve their professional and personal goals.
NCFDD helps faculty thrive, which helps strengthen the higher education system and student experience. NCFDD partners with institutions and individual faculty members through workshops, coaching, mentoring, peer-to-peer programs, and a custom-built learning platform. Founded in 2010 by a former academic, NCFDD is a for-profit company based in downtown Detroit, MI, backed by a small group of investors and entrepreneurs who are aligned with our missions.
At NCFDD, we serve not only our universities and their academics but each other. We consistently work to ensure our employees love their jobs and are invested in our community. Crain's Detroit has recognized NCFDD as the #3 Best Place to Work for three years running.
Join us and watch your career flourish while making a real difference in education.
Position Summary
We're looking for an experienced Sr. Content Marketing Manager who is passionate about creating impactful content and developing and executing a world-class content marketing strategy that builds our brand, scales digital marketing, and positions NCFDD as a market leader. You should love researching, writing, editing, and sharing stories that will resonate with our target audience (higher education faculty and administrators). You'll be excited about testing new ideas, leading change management efforts, and engaging with our audience to continuously learn and improve our approach. You're a creative and strategic thinker who can seamlessly transition from high-level strategy to hands-on execution - driving our content engine, brand, and digital channels.
Responsibilities:Craft and execute a comprehensive content marketing strategy and content calendar to drive brand awareness, engagement, and conversion across owned and earned channels.Navigate the nuances of producing high-quality content, leveraging thought leaders within and outside of the organization, developing repeatable processes, and maximizing output with optimal resource utilization.Identify key thought leadership opportunities to establish our company as a trusted voice and market leader, leveraging industry experts and our partner community to enhance our brand positioning and domain authority.Partner with other departments - customer success, data team, SEO/web team, demand generation, and sales - to ensure the content strategy aligns with overall company goals and resonates with our individual and institutional members.Monitor content performance analytics, provide actionable insights, and refine the content strategy to support generating awareness and driving inbound traffic.About You:
Experience in content marketing roles, ideally in a high-growth company that includes both B2B and B2C marketing.Proven experience in content production, understanding how to produce high-quality, SEO-driven content efficiently.Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities.Experience shaping a brand's footprint through multiple content channels and multimedia platforms.Exceptional communication, presentation, and interpersonal skills.Familiarity with content management systems (CMS) and analytics tools is a plus.A background in SaaS, B2B, or the higher education industry is a bonus.Benefits:
Medical, dental, and vision insurance; dependents and domestic partners eligible401(k) retirement plan with company match40+ days of paid time-off annually inc. vacation, federal holidays, sick days, and additional company time-offDaytime out-of-office policy of up to 2 hours 2x a week (reduces to up to 2 hours 1x a week during summer)Paid parental leave for birthing and non-birthing parentsPhased back to work program for employees returning from parental leaveLaptop PC iPhone, and peripheral equipment providedHybrid Work Model:
Team members work on Tuesdays and Thursdays at the NCFDD's offices in downtown DetroitTeam members work from home on Mondays, Wednesdays, and FridaysReduced work hours during "Summer Fridays"Paid parking spot in downtown Detroit for use for work and personal purposesMonthly home-internet reimbursed
The NCFDD is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
About NCFDD
NCFDD isn't just a company; it's a catalyst for change. We've empowered over 280,000 faculty members at 350+ schools to help them achieve their professional and personal goals.
NCFDD helps faculty thrive, which helps strengthen the higher education system and student experience. NCFDD partners with institutions and individual faculty members through workshops, coaching, mentoring, peer-to-peer programs, and a custom-built learning platform. Founded in 2010 by a former academic, NCFDD is a for-profit company based in downtown Detroit, MI, backed by a small group of investors and entrepreneurs who are aligned with our missions.
At NCFDD, we serve not only our universities and their academics but each other. We consistently work to ensure our employees love their jobs and are invested in our community. Crain's Detroit has recognized NCFDD as the #3 Best Place to Work for three years running.
Join us and watch your career flourish while making a real difference in education.
Position Summary
We're looking for an experienced Sr. Content Marketing Manager who is passionate about creating impactful content and developing and executing a world-class content marketing strategy that builds our brand, scales digital marketing, and positions NCFDD as a market leader. You should love researching, writing, editing, and sharing stories that will resonate with our target audience (higher education faculty and administrators). You'll be excited about testing new ideas, leading change management efforts, and engaging with our audience to continuously learn and improve our approach. You're a creative and strategic thinker who can seamlessly transition from high-level strategy to hands-on execution - driving our content engine, brand, and digital channels.
Responsibilities:Craft and execute a comprehensive content marketing strategy and content calendar to drive brand awareness, engagement, and conversion across owned and earned channels.Navigate the nuances of producing high-quality content, leveraging thought leaders within and outside of the organization, developing repeatable processes, and maximizing output with optimal resource utilization.Identify key thought leadership opportunities to establish our company as a trusted voice and market leader, leveraging industry experts and our partner community to enhance our brand positioning and domain authority.Partner with other departments - customer success, data team, SEO/web team, demand generation, and sales - to ensure the content strategy aligns with overall company goals and resonates with our individual and institutional members.Monitor content performance analytics, provide actionable insights, and refine the content strategy to support generating awareness and driving inbound traffic.About You:
Experience in content marketing roles, ideally in a high-growth company that includes both B2B and B2C marketing.Proven experience in content production, understanding how to produce high-quality, SEO-driven content efficiently.Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities.Experience shaping a brand's footprint through multiple content channels and multimedia platforms.Exceptional communication, presentation, and interpersonal skills.Familiarity with content management systems (CMS) and analytics tools is a plus.A background in SaaS, B2B, or the higher education industry is a bonus.Benefits:
Medical, dental, and vision insurance; dependents and domestic partners eligible401(k) retirement plan with company match40+ days of paid time-off annually inc. vacation, federal holidays, sick days, and additional company time-offDaytime out-of-office policy of up to 2 hours 2x a week (reduces to up to 2 hours 1x a week during summer)Paid parental leave for birthing and non-birthing parentsPhased back to work program for employees returning from parental leaveLaptop PC iPhone, and peripheral equipment providedHybrid Work Model:
Team members work on Tuesdays and Thursdays at the NCFDD's offices in downtown DetroitTeam members work from home on Mondays, Wednesdays, and FridaysReduced work hours during "Summer Fridays"Paid parking spot in downtown Detroit for use for work and personal purposesMonthly home-internet reimbursed
The NCFDD is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.