Brookfield Properties
BTR Marketing Manager (National)
Brookfield Properties, Charleston, South Carolina, United States, 29408
Location
Charleston - 997 Morrison Drive, Suite 402
Business
We are a leader in the single-family rental (SFR) Aggregation space with over 10,000 homes across the Southeast and Midwest. Maymont Homes was founded in 2011 to bring technology to the single-family rental space. Over the years we have become a full-service acquisition, renovation, and property management company growing throughout the South and Midwest. By the application of efficient processes enabled by advanced software, our company can provide clean, safe, affordable housing to thousands of people. We strive to offer better living opportunities for individual families, which ultimately improve the lives in the communities we serve!
Job Description
Position: BTR Marketing Manager
Location: Charleston, SC
Primary Responsibilities:
Serves as the primary marketing contact for onsite and operations teams, managing Maymont Homes’ national Build to Rent (BTR) portfolio.
Collaborate with onsite teams and operations to develop and implement marketing programs that enhance each property’s performance while supporting BTR portfolio goals.
Define and execute marketing strategies, brand evolution, and programs that support business development and financial performance goals.
Author and execute the marketing plan for each new community’s go-to-market (GTM) strategy.
Develop content and messaging strategy across all communication channels including but not limited to email, website, social, online advertising, collateral, etc.
Oversee and manage the Maymont Homes brand to ensure consistency across the BTR portfolio.
Support the development team in launching and maintaining all BTR community websites
Manage the transfer of digital assets, set up new advertising and campaign agreements, and transition/update social channels.
Research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
Manage the development of community-specific digital assets, collateral materials, communication pieces, promotional materials, signage, presentations, websites, reporting, and training materials.
Provide oversight of online review management and social media initiatives to align with community brand, BTR portfolio goals, and national benchmarks.
Provide marketing budget recommendations for acquisitions and support annual budgeting efforts for the BTR portfolio.
Oversee property photography projects, including contracting approved partners, managing photo shoots, and maintaining a centralized photo library.
Develop and conduct BTR portfolio training for new programs and continuing education on marketing initiatives.
Send weekly reports and attend community meetings to provide real-time marketing support and ensure clear and timely progress updates.
Prepare and present a monthly marketing and media review for the operations team, leveraging Google Analytics, digital media platforms, and other data sources for campaign analysis and improvements.
Meet with advertising and marketing partners, review service contracts, recommend creative service providers, and manage advertising suppliers for optimal results.
Provide technical support to onsite and corporate teams, troubleshooting any digital ad channel challenges.
Be the expert on marketing tasks related to the Lead Management System, ensuring that all lead sources are accurately feeding to the system and attributed to the correct source. Regularly review and update all prewritten scripts to ensure they are current, on brand, and effectively converting leads. Provide training and support to team members on the system's best practices and functionalities to maximize its effectiveness.
Collaborate with external and in-house creative and technology service teams to implement national initiatives and marketing technology at the site level
Skills & Competencies:
Strong analytical and critical thinking skills.
Excellent communication and collaboration abilities.
Proficiency in digital marketing, social media, and online review strategies.
Ability to manage multiple projects and meet deadlines.
Strong understanding of brand management and consistency.
Proficiency in budgeting and financial analysis.
Knowledge of cutting-edge marketing technologies and programs.
Ability to develop and conduct training sessions.
Strong vendor and partner management skills.
Technical proficiency to provide guidance and troubleshoot challenges.
Essential Job Functions:
Develop and implement marketing strategies and programs to enhance property performance.
Ensure consistent application of the Maymont Homes brand across the BTR portfolio.
Manage digital asset transfers, advertising agreements, social channel updates, and project management system tracking.
Launch and manage innovative marketing technologies and programs.
Create and manage community-specific digital assets and collateral materials.
Oversee ORM and social media initiatives.
Provide budget recommendations and support annual budgeting efforts.
Manage property photography projects and maintain a centralized photo library.
Conduct training sessions for new programs and ongoing marketing initiatives.
Maintain regular communication with operations and marketing partners.
Provide technical guidance and support to teams.
Collaborate on new company initiatives and technology enhancements.
Key Metrics & Responsibilities:
Property Performance Metrics:
Occupancy Rate (%)
Vacancy Rate (%)
Lease-Up Pace (number of new leases per month)
Rent Growth (%)
Marketing Expense Reduction (%)
Digital and Social Media Metrics:
Number of New Digital Assets Created
Growth in Social Media Followers (%)
Social Media Engagement Rate (%)
Website Traffic (visits)
Leads Generated from Website (number of leads)
ORM Average Review Rating
Number of Reviews
Advertising and Campaign Metrics:
Number of New Advertising Campaigns Launched
Click-Through Rate (CTR) (%)
Conversion Rate (%)
Cost Per Lead (CPL) ($)
Cost Per Acquisition (CPA) ($)
Brand and Marketing Initiatives:
Brand Compliance Rate (%)
Number of Marketing Programs Launched
Return on Marketing Investment (ROMI) (%)
Budget and Financial Metrics:
Budget Adherence Rate (%)
Marketing Expense Variance ($ or %)
Financial Performance Goals Achievement (%)
Marketing Expense Reduction through Technology (%)
Vendor and Partner Management Metrics:
Number of Vendor Contracts Reviewed
Cost Savings from Vendor Negotiations ($)
Vendor Performance Evaluation Score (rating)
Why work for Maymont Homes ?
Our Mission – “We Positively Impact the Lives in the Communities We Serve”. We do this through the work we do and the volunteer efforts that the company sponsors. You can make a difference in your community while you work!
Outstanding benefits package – our benefits are provided by Brookfield and offer immediate 5% match on the 401(k) plan, wellness credits that significantly reduce the employee cost for health care coverage, and up to 160 hours of PTO per year for full time employees.
Huge parent company – support and backing from Brookfield Asset Management, one of the largest real estate asset management companies.
Career growth – with our plans for growth and expansion into new markets, there are many opportunities to move up within the company.
Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT
At Brookfield Properties, our success starts with our people. People like you. We develop, operate, and manage more than 800 properties and 350 million square feet of real estate across the globe. It’s a feat that wouldn’t be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings don’t simply meet the needs of our tenants, residents, and communities — but exceed them, every day.
Charleston - 997 Morrison Drive, Suite 402
Business
We are a leader in the single-family rental (SFR) Aggregation space with over 10,000 homes across the Southeast and Midwest. Maymont Homes was founded in 2011 to bring technology to the single-family rental space. Over the years we have become a full-service acquisition, renovation, and property management company growing throughout the South and Midwest. By the application of efficient processes enabled by advanced software, our company can provide clean, safe, affordable housing to thousands of people. We strive to offer better living opportunities for individual families, which ultimately improve the lives in the communities we serve!
Job Description
Position: BTR Marketing Manager
Location: Charleston, SC
Primary Responsibilities:
Serves as the primary marketing contact for onsite and operations teams, managing Maymont Homes’ national Build to Rent (BTR) portfolio.
Collaborate with onsite teams and operations to develop and implement marketing programs that enhance each property’s performance while supporting BTR portfolio goals.
Define and execute marketing strategies, brand evolution, and programs that support business development and financial performance goals.
Author and execute the marketing plan for each new community’s go-to-market (GTM) strategy.
Develop content and messaging strategy across all communication channels including but not limited to email, website, social, online advertising, collateral, etc.
Oversee and manage the Maymont Homes brand to ensure consistency across the BTR portfolio.
Support the development team in launching and maintaining all BTR community websites
Manage the transfer of digital assets, set up new advertising and campaign agreements, and transition/update social channels.
Research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
Manage the development of community-specific digital assets, collateral materials, communication pieces, promotional materials, signage, presentations, websites, reporting, and training materials.
Provide oversight of online review management and social media initiatives to align with community brand, BTR portfolio goals, and national benchmarks.
Provide marketing budget recommendations for acquisitions and support annual budgeting efforts for the BTR portfolio.
Oversee property photography projects, including contracting approved partners, managing photo shoots, and maintaining a centralized photo library.
Develop and conduct BTR portfolio training for new programs and continuing education on marketing initiatives.
Send weekly reports and attend community meetings to provide real-time marketing support and ensure clear and timely progress updates.
Prepare and present a monthly marketing and media review for the operations team, leveraging Google Analytics, digital media platforms, and other data sources for campaign analysis and improvements.
Meet with advertising and marketing partners, review service contracts, recommend creative service providers, and manage advertising suppliers for optimal results.
Provide technical support to onsite and corporate teams, troubleshooting any digital ad channel challenges.
Be the expert on marketing tasks related to the Lead Management System, ensuring that all lead sources are accurately feeding to the system and attributed to the correct source. Regularly review and update all prewritten scripts to ensure they are current, on brand, and effectively converting leads. Provide training and support to team members on the system's best practices and functionalities to maximize its effectiveness.
Collaborate with external and in-house creative and technology service teams to implement national initiatives and marketing technology at the site level
Skills & Competencies:
Strong analytical and critical thinking skills.
Excellent communication and collaboration abilities.
Proficiency in digital marketing, social media, and online review strategies.
Ability to manage multiple projects and meet deadlines.
Strong understanding of brand management and consistency.
Proficiency in budgeting and financial analysis.
Knowledge of cutting-edge marketing technologies and programs.
Ability to develop and conduct training sessions.
Strong vendor and partner management skills.
Technical proficiency to provide guidance and troubleshoot challenges.
Essential Job Functions:
Develop and implement marketing strategies and programs to enhance property performance.
Ensure consistent application of the Maymont Homes brand across the BTR portfolio.
Manage digital asset transfers, advertising agreements, social channel updates, and project management system tracking.
Launch and manage innovative marketing technologies and programs.
Create and manage community-specific digital assets and collateral materials.
Oversee ORM and social media initiatives.
Provide budget recommendations and support annual budgeting efforts.
Manage property photography projects and maintain a centralized photo library.
Conduct training sessions for new programs and ongoing marketing initiatives.
Maintain regular communication with operations and marketing partners.
Provide technical guidance and support to teams.
Collaborate on new company initiatives and technology enhancements.
Key Metrics & Responsibilities:
Property Performance Metrics:
Occupancy Rate (%)
Vacancy Rate (%)
Lease-Up Pace (number of new leases per month)
Rent Growth (%)
Marketing Expense Reduction (%)
Digital and Social Media Metrics:
Number of New Digital Assets Created
Growth in Social Media Followers (%)
Social Media Engagement Rate (%)
Website Traffic (visits)
Leads Generated from Website (number of leads)
ORM Average Review Rating
Number of Reviews
Advertising and Campaign Metrics:
Number of New Advertising Campaigns Launched
Click-Through Rate (CTR) (%)
Conversion Rate (%)
Cost Per Lead (CPL) ($)
Cost Per Acquisition (CPA) ($)
Brand and Marketing Initiatives:
Brand Compliance Rate (%)
Number of Marketing Programs Launched
Return on Marketing Investment (ROMI) (%)
Budget and Financial Metrics:
Budget Adherence Rate (%)
Marketing Expense Variance ($ or %)
Financial Performance Goals Achievement (%)
Marketing Expense Reduction through Technology (%)
Vendor and Partner Management Metrics:
Number of Vendor Contracts Reviewed
Cost Savings from Vendor Negotiations ($)
Vendor Performance Evaluation Score (rating)
Why work for Maymont Homes ?
Our Mission – “We Positively Impact the Lives in the Communities We Serve”. We do this through the work we do and the volunteer efforts that the company sponsors. You can make a difference in your community while you work!
Outstanding benefits package – our benefits are provided by Brookfield and offer immediate 5% match on the 401(k) plan, wellness credits that significantly reduce the employee cost for health care coverage, and up to 160 hours of PTO per year for full time employees.
Huge parent company – support and backing from Brookfield Asset Management, one of the largest real estate asset management companies.
Career growth – with our plans for growth and expansion into new markets, there are many opportunities to move up within the company.
Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT
At Brookfield Properties, our success starts with our people. People like you. We develop, operate, and manage more than 800 properties and 350 million square feet of real estate across the globe. It’s a feat that wouldn’t be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings don’t simply meet the needs of our tenants, residents, and communities — but exceed them, every day.