Aquent
Lifecycle Marketing Manager (FINTECH)
Aquent, San Francisco, California, United States, 94199
The Lifecycle Marketing Operations Specialist is an experienced “HTML for email” coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, mobile push, and in-app messaging. With a strong focus on campaign execution, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM specialist also works closely with LCM managers to recommend features, design tests, and review strategy. After deployment, the LCM specialist then provides stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization.
Check out the role overview below If you are confident you have got the right skills and experience, apply today.What you’ll do:Under the direction of a Lifecycle Marketing Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitrationOwn the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategiesDevelop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and completeProduce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategiesConsolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentationWork with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etcWhat you’ll need:Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)2-5 years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.Experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)Experience proactively managing own workload and outputStrong interest to learn new tools with a natural curiosityDiligent adherence to best practices and QA procedures, with very strong attention to detailAbility to communicate strategies, results, and insights effectivelyComfortable working independently, with little or no supervisionNice to have:Experience working directly with Data Analysts, Software Engineers, and Project ManagersPrevious content marketing/news experience is a strong plusUnderstanding of A/B and multivariate testing standardsKnowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)Experience writing SQL statements for data extractionExperience working with real-time web and app event dataThe target hiring compensation range for this role is $80.00to $90.00/hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.Client Description Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brandsOur eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training throughAquent Gymnasium . More information on our awesomebenefits !Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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Check out the role overview below If you are confident you have got the right skills and experience, apply today.What you’ll do:Under the direction of a Lifecycle Marketing Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitrationOwn the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategiesDevelop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and completeProduce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategiesConsolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentationWork with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etcWhat you’ll need:Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)2-5 years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.Experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)Experience proactively managing own workload and outputStrong interest to learn new tools with a natural curiosityDiligent adherence to best practices and QA procedures, with very strong attention to detailAbility to communicate strategies, results, and insights effectivelyComfortable working independently, with little or no supervisionNice to have:Experience working directly with Data Analysts, Software Engineers, and Project ManagersPrevious content marketing/news experience is a strong plusUnderstanding of A/B and multivariate testing standardsKnowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)Experience writing SQL statements for data extractionExperience working with real-time web and app event dataThe target hiring compensation range for this role is $80.00to $90.00/hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.Client Description Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brandsOur eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training throughAquent Gymnasium . More information on our awesomebenefits !Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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