Lifecycle Marketing Manager (FINTECH)

The Lifecycle Marketing Operations Specialist is an experienced “HTML for email” coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, mobile push, and in-app messaging. With a strong focus on campaign execution, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM specialist also works closely with LCM managers to recommend features, design tests, and review strategy. After deployment, the LCM specialist then provides stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization.

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.What you’ll do:Under the direction of a Lifecycle Marketing Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration.Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies.Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete.Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies.Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation.Work with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc.What you’ll need:Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience).2-5 years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.Experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.).Experience proactively managing own workload and output.Strong interest to learn new tools with a natural curiosity.Diligent adherence to best practices and QA procedures, with very strong attention to detail.Ability to communicate strategies, results, and insights effectively.Comfortable working independently, with little or no supervision.Nice to have:Experience working directly with Data Analysts, Software Engineers, and Project Managers.Previous content marketing/news experience is a strong plus.Understanding of A/B and multivariate testing standards.Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc.).Experience writing SQL statements for data extraction.Experience working with real-time web and app event data.The target hiring compensation range for this role is $80.00 to $90.00/hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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