Los Angeles Master Chorale
Vice President of Marketing and Communications
Los Angeles Master Chorale, Los Angeles, California, United States, 90079
Vice President of Marketing and Communications
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.About the Opportunity
Los Angeles Master Chorale seeks a strategic, collaborative, and creative Vice President of Marketing and Communications (VPMC) to oversee marketing, branding, and communications for the organization, ensuring that all reflect the Master Chorale’s mission and singular, industry-leading standard of excellence. The VPMC is responsible for delivering a cohesive brand strategy for the Master Chorale and elevating the national and international reputation for this world-renowned choral organization.
The ideal candidate for this role possesses a deep appreciation for the artform and its place in the community, as well as a passion for growing audiences for choral performance. The Master Chorale currently has an operating budget of $8.1 million, and the VPMC will play a pivotal role in driving revenue and attendance for its season of performances at Walt Disney Concert Hall, as well as education and community focused events.
The VPMC is based in the Master Chorale’s office at The Music Center in Los Angeles, with the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.
Job Description
The VP of Marketing and Communications leads the team responsible for marketing, branding, communications and public relations for the Master Chorale. In collaboration with their colleagues on the leadership team, they are responsible for meeting revenue and attendance targets for the Master Chorale’s concert season and ensuring visibility of the organization’s education and community programs.
Responsibilities:
Brand Strategy & Management
Responsible for building and sustaining a strong, compelling brand identity consistent with the Master Chorale’s mission
Collaborates with the Artistic Director and the artistic production team with respect to imagery and brand consistency
Oversees marketing projects across peer departments to ensure communications are consistent with brand identity
Sales and Marketing Strategy
Sets and manages earned ticket revenue budgets in collaboration with the VP of Finance/CFO and the President & CEO
Sets ticket pricing in collaboration with the VP of Finance/CFO and the President & CEO, and continuously monitors and reports on box office performance, adjusting pricing strategy as needed
Develops and leads the marketing and communications team in delivering compelling marketing campaigns that support and deliver on strategic, sales and attendance goals
Defines key performance indicators, measures and tracks effectiveness of marketing and communications strategies and related campaigns
Works with peer departments to develop and execute marketing campaigns that support their strategic visions
Creates and manages a strategic marketing plan and schedule, including plans for paid activity and owned channels
Communicates project timelines with team members, project owners and senior leadership
Institutional Content
Oversees the creation of marketing content that is aligned to and advances the organizational brand, including briefing and managing external vendors as required
Oversees the development of content that is designed to promote performances and programming and increase overall brand awareness
Oversees the development of performance venue branding and identifies in-venue experiential opportunities for patrons while the Master Chorale is in residence and on tour
Works with peer departments to create content that supports their programs and campaigns
Communications and Public Relations
Oversees the development of concept and copy for all high-level communication projects
Collaborates with VP of External Affairs to support partnerships and working relationships with local, national and international media to ensure positive Master Chorale coverage and expand brand reach
Plans, develops, and directs social media strategies designed to reach and engage existing and new audiences
Serves as media spokesperson, when needed, and coordinates communication strategies with an outside public relations firm if one has been engaged
Administration
Responsible for day-to-day operations of marketing team
Oversees the annual marketing expense and revenue budget, in collaboration with the VP of Finance/CFO
Serves as the key point of contact with the box office, which is outsourced through the Los Angeles Opera
Manages vendor relationships to ensure adherence to proposed budgets and schedules
Develops, maintains, and manages relationships with marketing colleagues on the Music Center campus
Fosters a collaborative culture and builds constructive relationships both within the Marketing team and with other peer departments
Attends and supports Master Chorale concerts and events, including serving as point person for front-of-house
Qualifications and Attributes:
Enthusiasm for the mission of the Master Chorale
Deadline-driven and detail-oriented
A Bachelor’s degree with at least 5 years’ experience in a senior marketing role, or the equivalent combination of education and experience
Expertise in the nonprofit performing arts sector is required
Eagerness to think outside-the-box on marketing partnerships and to lead with creativity in marketing initiatives
Familiarity with customer relationship management systems is required, with Tessitura strongly preferred
Strong Microsoft Office skills, particularly in the development and oversight of multi-sheet Excel reporting models, are required
Ability to collaborate effectively with board members, senior staff, other Master Chorale administrative staff and volunteers
Excellent verbal and written communication skills
Ability to think strategically, generate new ideas, set priorities, execute goals and objectives, and meet financial goals and deadlines
High degree of professionalism and integrity
A passion for the mission and aspirations of the Master Chorale and an ability to eloquently articulate the organization’s mission, values, achievements, potential, and future goals to internal and external audiences
Compensation
The salary range for this position is $150,000-175,000. Los Angeles Master Chorale provides comprehensive benefits including company-paid health insurance, 403b retirement plan, and more.
This is a full-time on-site role in Los Angeles, with offices at the Dorothy Chandler Pavilion on the Music Center Campus. Employees have the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.
Application Instructions
To apply, visit the online application (https://tinyurl.com/yv2jmupd) and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.
The priority application deadline for this search is August 16, 2024. Applications received by this date will receive priority consideration.
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Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.About the Opportunity
Los Angeles Master Chorale seeks a strategic, collaborative, and creative Vice President of Marketing and Communications (VPMC) to oversee marketing, branding, and communications for the organization, ensuring that all reflect the Master Chorale’s mission and singular, industry-leading standard of excellence. The VPMC is responsible for delivering a cohesive brand strategy for the Master Chorale and elevating the national and international reputation for this world-renowned choral organization.
The ideal candidate for this role possesses a deep appreciation for the artform and its place in the community, as well as a passion for growing audiences for choral performance. The Master Chorale currently has an operating budget of $8.1 million, and the VPMC will play a pivotal role in driving revenue and attendance for its season of performances at Walt Disney Concert Hall, as well as education and community focused events.
The VPMC is based in the Master Chorale’s office at The Music Center in Los Angeles, with the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.
Job Description
The VP of Marketing and Communications leads the team responsible for marketing, branding, communications and public relations for the Master Chorale. In collaboration with their colleagues on the leadership team, they are responsible for meeting revenue and attendance targets for the Master Chorale’s concert season and ensuring visibility of the organization’s education and community programs.
Responsibilities:
Brand Strategy & Management
Responsible for building and sustaining a strong, compelling brand identity consistent with the Master Chorale’s mission
Collaborates with the Artistic Director and the artistic production team with respect to imagery and brand consistency
Oversees marketing projects across peer departments to ensure communications are consistent with brand identity
Sales and Marketing Strategy
Sets and manages earned ticket revenue budgets in collaboration with the VP of Finance/CFO and the President & CEO
Sets ticket pricing in collaboration with the VP of Finance/CFO and the President & CEO, and continuously monitors and reports on box office performance, adjusting pricing strategy as needed
Develops and leads the marketing and communications team in delivering compelling marketing campaigns that support and deliver on strategic, sales and attendance goals
Defines key performance indicators, measures and tracks effectiveness of marketing and communications strategies and related campaigns
Works with peer departments to develop and execute marketing campaigns that support their strategic visions
Creates and manages a strategic marketing plan and schedule, including plans for paid activity and owned channels
Communicates project timelines with team members, project owners and senior leadership
Institutional Content
Oversees the creation of marketing content that is aligned to and advances the organizational brand, including briefing and managing external vendors as required
Oversees the development of content that is designed to promote performances and programming and increase overall brand awareness
Oversees the development of performance venue branding and identifies in-venue experiential opportunities for patrons while the Master Chorale is in residence and on tour
Works with peer departments to create content that supports their programs and campaigns
Communications and Public Relations
Oversees the development of concept and copy for all high-level communication projects
Collaborates with VP of External Affairs to support partnerships and working relationships with local, national and international media to ensure positive Master Chorale coverage and expand brand reach
Plans, develops, and directs social media strategies designed to reach and engage existing and new audiences
Serves as media spokesperson, when needed, and coordinates communication strategies with an outside public relations firm if one has been engaged
Administration
Responsible for day-to-day operations of marketing team
Oversees the annual marketing expense and revenue budget, in collaboration with the VP of Finance/CFO
Serves as the key point of contact with the box office, which is outsourced through the Los Angeles Opera
Manages vendor relationships to ensure adherence to proposed budgets and schedules
Develops, maintains, and manages relationships with marketing colleagues on the Music Center campus
Fosters a collaborative culture and builds constructive relationships both within the Marketing team and with other peer departments
Attends and supports Master Chorale concerts and events, including serving as point person for front-of-house
Qualifications and Attributes:
Enthusiasm for the mission of the Master Chorale
Deadline-driven and detail-oriented
A Bachelor’s degree with at least 5 years’ experience in a senior marketing role, or the equivalent combination of education and experience
Expertise in the nonprofit performing arts sector is required
Eagerness to think outside-the-box on marketing partnerships and to lead with creativity in marketing initiatives
Familiarity with customer relationship management systems is required, with Tessitura strongly preferred
Strong Microsoft Office skills, particularly in the development and oversight of multi-sheet Excel reporting models, are required
Ability to collaborate effectively with board members, senior staff, other Master Chorale administrative staff and volunteers
Excellent verbal and written communication skills
Ability to think strategically, generate new ideas, set priorities, execute goals and objectives, and meet financial goals and deadlines
High degree of professionalism and integrity
A passion for the mission and aspirations of the Master Chorale and an ability to eloquently articulate the organization’s mission, values, achievements, potential, and future goals to internal and external audiences
Compensation
The salary range for this position is $150,000-175,000. Los Angeles Master Chorale provides comprehensive benefits including company-paid health insurance, 403b retirement plan, and more.
This is a full-time on-site role in Los Angeles, with offices at the Dorothy Chandler Pavilion on the Music Center Campus. Employees have the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.
Application Instructions
To apply, visit the online application (https://tinyurl.com/yv2jmupd) and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.
The priority application deadline for this search is August 16, 2024. Applications received by this date will receive priority consideration.
#J-18808-Ljbffr