Sony Music Entertainment
Associate Director, Digital Marketing
Sony Music Entertainment, Los Angeles, California, United States, 90079
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.Sony Music Entertainment is a member of the Sony family of global companies.As the
Associate Director, Digital Marketing
you will report directly to the SVP of Digital Marketing for Epic Records with a focus on Urban Music artists.What you'll do:
Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artistsBe part of the core team responsible for the overall artist branding and artist developmentWork with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc. (while identifying new creators on an on-going basis)Provide ideas & strategy for online contesting & sweepstakesCommunicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they ariseHelp maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunitiesImplement and drive campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficientlyWork with sales teams to maximize retail promotional opportunities/support retail initiativesAssure all current and any new digital partners get the assets and attention they need to execute effective promotionsSpot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutionsMonitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumptionProvide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholdersDevelop a reputation as a go-to positive person who is constantly resourceful with a great attitudeBuild budget, and effectively execute paid media campaignsParticipate in new artist pitch meetingsWho you are:
At least 3 years of progressive digital marketing experience at a record label or other related media companiesSuperb written and oral communication skillsThorough understanding of the music marketplaceComprehensive knowledge of the music streaming landscapeSolid understanding / interest in lifestyle verticals and Urban cultureSocial Media Obsessed: Demonstrated knowledge of and professional experience with social platformsMust be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasksA team player that is not afraid to roll up his/her sleeves to help out the teamExtremely detail-oriented and organizedStrong communication skills with a demonstrated ability to speak in forums, meetings and presentationsMust be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trustMust be highly organized and capable of developing and keeping to a project timelinePrior experience with a variety of digital marketing toolsCreative, self-starter with exceptional follow-up skillsWhat we give you:
You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journeyA modern office environment designed to foster productivity, creativity, and teamworkAn attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matchingVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loansWe invest in your professional growth & developmentTime off for a winter recessSony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWhat is your preferred name?Are you legally authorized to work in the United States? * Select...Will you now or in the future require sponsorship for an employment visa? * Select...Are you willing & able to work out of our LA office? * Select...What is your desired salary target? *Have you been previously employed at Sony Music Entertainment? * Select...True and accurate information * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Sony Music Entertainment US’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Ready to make your application Please do read through the description at least once before clicking on Apply.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Associate Director, Digital Marketing
you will report directly to the SVP of Digital Marketing for Epic Records with a focus on Urban Music artists.What you'll do:
Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artistsBe part of the core team responsible for the overall artist branding and artist developmentWork with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc. (while identifying new creators on an on-going basis)Provide ideas & strategy for online contesting & sweepstakesCommunicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they ariseHelp maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunitiesImplement and drive campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficientlyWork with sales teams to maximize retail promotional opportunities/support retail initiativesAssure all current and any new digital partners get the assets and attention they need to execute effective promotionsSpot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutionsMonitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumptionProvide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholdersDevelop a reputation as a go-to positive person who is constantly resourceful with a great attitudeBuild budget, and effectively execute paid media campaignsParticipate in new artist pitch meetingsWho you are:
At least 3 years of progressive digital marketing experience at a record label or other related media companiesSuperb written and oral communication skillsThorough understanding of the music marketplaceComprehensive knowledge of the music streaming landscapeSolid understanding / interest in lifestyle verticals and Urban cultureSocial Media Obsessed: Demonstrated knowledge of and professional experience with social platformsMust be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasksA team player that is not afraid to roll up his/her sleeves to help out the teamExtremely detail-oriented and organizedStrong communication skills with a demonstrated ability to speak in forums, meetings and presentationsMust be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trustMust be highly organized and capable of developing and keeping to a project timelinePrior experience with a variety of digital marketing toolsCreative, self-starter with exceptional follow-up skillsWhat we give you:
You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journeyA modern office environment designed to foster productivity, creativity, and teamworkAn attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matchingVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loansWe invest in your professional growth & developmentTime off for a winter recessSony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWhat is your preferred name?Are you legally authorized to work in the United States? * Select...Will you now or in the future require sponsorship for an employment visa? * Select...Are you willing & able to work out of our LA office? * Select...What is your desired salary target? *Have you been previously employed at Sony Music Entertainment? * Select...True and accurate information * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Sony Music Entertainment US’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Ready to make your application Please do read through the description at least once before clicking on Apply.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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