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Alley Corp

Senior Product Marketing Manager

Alley Corp, San Francisco, California, United States, 94199


Brooklyn, NY ; San Francisco, CA ; Washington, DC ; Boston, MAAltana provides the world’s only dynamic, intelligent map of the global supply chain - the Altana Atlas - using AI and machine learning models to connect with and learn from massive sets of public and private data. Through the Atlas, companies and governments can understand the distant origins of products well beyond their own direct suppliers; discover trading relationships and national security risks deep in their networks; measure labor and environmental impacts; identify related risks and opportunities; ensure effective compliance and enforcement with trade requirements; and collaborate to manage all of it.We have built a fundamental understanding of how the world’s economy works, and the implications for global resiliency, sustainability and opportunity are enormous. Backed by leading investors and used by the world’s most important organizations (Maersk, US Customs and Border Protection,

Boston Scientific, and more), Altana’s mission is to power a new era of globalization organized around trusted supply chain networks.This is a lofty mission, and our success depends on building a diverse, global team and creating an environment in which they can thrive. We operate in accordance with our

values

: we focus on value creation, not capture; we foster diversity and embrace difference; we embrace reality; we get things done; we amaze our clients. When you join Altana, you’ll be joining a vibrant, collaborative team working together to solve complex problems with the potential for global societal impact.The Opportunity at AltanaWe are hiring for a Senior Product Marketing Manager who will be responsible for bringing Altana’s product positioning and GTM strategy to life by shaping how our products are positioned, communicated, and perceived in the market. You’ll be joining a small, nimble, and highly talented Marketing team, contributing directly to the shape and direction of the function.Your ResponsibilitiesMarketing Collateral : Own the end-to-end creation of marketing collateral, including product datasheets, whitepapers, case studies, presentations, videos, and more. Collaborate with cross-functional teams, including design, content, and product management, to deliver high-quality assets that drive demand and awareness.Storytelling : Craft compelling narratives that convey the value and differentiation of our products, translating complex technical concepts into clear and engaging messaging that resonates with various stakeholders, from C-level executives to technical users to government officials.Positioning and Messaging : Develop product positioning and messaging that speaks to the unique needs and pain points of our target customers, incorporating a consistent and resonant brand voice across all communication channels.Product Development : Create inbound processes for understanding product requirements from both internal and external groups with a clear process for how those requests meet overall market need, establish product market fit and flow into product and engineering teams for roadmap consideration.Go-to-Market Strategy : Work closely with sales, marketing, and product teams to define and execute go-to-market strategies for new product launches and updates, ensuring sales teams are equipped with the necessary information to effectively convey product value.Market Intelligence : Stay informed about industry trends, competitive landscape, and customer needs. Leverage this information to continuously refine our messaging and positioning strategies.Thought Leadership : Contribute to thought leadership initiatives, including speaking engagements, webinars, and blog posts, to establish Altana as a trusted authority in the industryYou HaveSignificant hands-on experience in product marketing, preferably in the B2B tech industry, with a proven track record of creating impactful marketing collateral and driving successful go-to-market strategies.Exceptional written and verbal communication skills, with the ability to craft clear and persuasive messaging for diverse audiences in both the public and private sectors.Experience and comfort with taking complex problems and simplifying them into understandable and approachable solutionsProficiency in modern marketing and design tools (e.g., Adobe Creative Suite, Canva) to collaborate effectively with design teams and contribute to creative processes, high aptitude for learning new technologies and applying innovative approaches in your work.Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing teamThis role can be based in any of our US Altana hub locations, with hybrid work flexibility: New York City, Boston, Washington D.C., or San FranciscoWhy it’s great to work at Altana

We love to collaborate, and we win as a team!We are committed to engineering excellenceWe value personal and professional developmentWe learn from diverse backgrounds and perspectivesWe impact the world, from enabling developing countries to identifying drug traffickersAt Altana, we believe that a diverse workforce enables greater creativity, performance, and adaptability. We’re proud to be an equal opportunity employer and welcome you to join us as you are. Our employment opportunities and decisions are based on business needs and individual qualifications, without regard to race, color, religious creed, national origin, ancestry, age, physical or mental disability, medical condition, marital status, sexual orientation, gender identity or expression, genetic information, family care or medical leave status, military or veteran status, or any other characteristic protected by the laws or regulations in the areas in which we operate. We prohibit discrimination and harassment of any type, in any situation.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteAre you legally authorized to work in the United States? *

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For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Altana ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability

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