B2B Marketing Specialist

The B2B Marketing Specialist role will work closely as a part of the Growth Marketing Team to scale the growth of our B2B products across all our online platforms

The candidate must have experience with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360) as this role is responsible for executing and supporting multi-million dollar digital marketing campaigns, as well as identifying areas for improvement.

• 2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience
• 1+ years in global B2B marketing
• Strong written, verbal and collaboration skills
• Experience using data and metrics to measure impact and determine improvements
• Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)
• 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics

• Manage paid campaigns across platforms
• In coordination with the agency, analyze KPIs and optimize and improve performance
• Monitor and report on marketing campaign performance including monthly and quarterly summaries
• Work with in-house growth manager and copywriters to develop new tests
• Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
• Develop forecasts and media plans using input from partners and your marketing lead
• Translate campaign objectives into paid media activation strategies; including defining and building target audiences
• Oversee the execution of operational tasks including budget pacing and campaign creative trafficking
• Keep a calendar of promotions and global campaigns and ensure alignment of schedules

• Manage paid media campaign execution across multiple worldwide markets
• Execute campaign optimization tactics (in coordination with agency) to achieve spend efficiency and volume targets
• Partner with partners and stakeholders to define the test roadmap
• Support the strategy for channel growth in emerging markets
• Support new strategies to drive increased acquisition
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches