Airtable
Sr. Manager, Marketing Strategy & Operations
Airtable, San Francisco, California, United States, 94199
We are on the lookout for a dynamic and strategic Senior Manager of Marketing Strategy & Operations to join our high-performing team as we embark on the next phase of growth and expansion. In this pivotal role, you will lead us in crafting and executing a robust and growth-oriented go-to-market strategy, while also driving efficiency and effectiveness across marketing and operations functions.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.As a seasoned and data-informed marketing leader, you will play a key role in shaping the future of our organization by optimizing current operations. You will also identify, evaluate, and spearhead new opportunities and areas of investment. As a primary leader in marketing operations for the company, it’s imperative that you develop, co-create, and measure our marketing operations strategy and efforts that capitalize on our unique Product-led-growth advantages.Join us in this exciting journey as we elevate our company to new heights, where your expertise will be instrumental in propelling Airtable to unprecedented success. If you are ready to make a significant impact and thrive in a dynamic environment, we invite you to be a key architect of our success story.What you'll do
Lead the development and execution of comprehensive marketing and GTM strategies in service to our Chief Marketing Officer, broader Executive team, and in collaboration with cross-functional teams.Lead marketing operations, including business strategy development, planning, marketing automation, lead management, and data analysis and insights.Develop and implement pipeline development plans with cross-functional marketing and sales leads.Define and establish measurable objectives for the marketing organization and key marketing pillars, ensuring alignment with business goals.Create and refine models for attribution and measurement of impact across marketing initiatives and channels.Collaborate with sales, product, and finance teams to align marketing operations and GTM strategies with business goals and objectives.Cultivate strong executive relationships and become a go-to resource on company pipeline, broadly.Implement and optimize marketing technology stack to support marketing operations.Analyze and report on the performance of marketing operations and GTM initiatives, and make data-driven recommendations for improvement.Stay current on industry trends and best practices in marketing operations and GTM strategy development.Who you are
Bachelor's degree in marketing, business, or a related field; MBA preferred.12+ years of experience in marketing operations, with a focus on technology companies.Proven track record of strategic thinking and co-developing marketing and GTM strategies in a B2B/SaaS technology environment.Strong leadership and team management skills.Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).Proficiency in data analysis and reporting tools (e.g., Google Analytics, Tableau).Excellent communication and collaboration skills.Ability to thrive in a fast-paced, dynamic environment.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role.As a seasoned and data-informed marketing leader, you will play a key role in shaping the future of our organization by optimizing current operations. You will also identify, evaluate, and spearhead new opportunities and areas of investment. As a primary leader in marketing operations for the company, it’s imperative that you develop, co-create, and measure our marketing operations strategy and efforts that capitalize on our unique Product-led-growth advantages.Join us in this exciting journey as we elevate our company to new heights, where your expertise will be instrumental in propelling Airtable to unprecedented success. If you are ready to make a significant impact and thrive in a dynamic environment, we invite you to be a key architect of our success story.What you'll do
Lead the development and execution of comprehensive marketing and GTM strategies in service to our Chief Marketing Officer, broader Executive team, and in collaboration with cross-functional teams.Lead marketing operations, including business strategy development, planning, marketing automation, lead management, and data analysis and insights.Develop and implement pipeline development plans with cross-functional marketing and sales leads.Define and establish measurable objectives for the marketing organization and key marketing pillars, ensuring alignment with business goals.Create and refine models for attribution and measurement of impact across marketing initiatives and channels.Collaborate with sales, product, and finance teams to align marketing operations and GTM strategies with business goals and objectives.Cultivate strong executive relationships and become a go-to resource on company pipeline, broadly.Implement and optimize marketing technology stack to support marketing operations.Analyze and report on the performance of marketing operations and GTM initiatives, and make data-driven recommendations for improvement.Stay current on industry trends and best practices in marketing operations and GTM strategy development.Who you are
Bachelor's degree in marketing, business, or a related field; MBA preferred.12+ years of experience in marketing operations, with a focus on technology companies.Proven track record of strategic thinking and co-developing marketing and GTM strategies in a B2B/SaaS technology environment.Strong leadership and team management skills.Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).Proficiency in data analysis and reporting tools (e.g., Google Analytics, Tableau).Excellent communication and collaboration skills.Ability to thrive in a fast-paced, dynamic environment.
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