Director of Growth Marketing

As an experienced Director of Growth Marketing, you’ll serve as the owner of our paid acquisition, website and member activation channels. In this role, You will be asked to build a comprehensive multi-channel growth marketing strategy to hit Modern Animal’s ambitious revenue goals to achieve national scale. You will be challenged to make decisions on tech, budget & personnel needed to effectively scale our digital, CRM and paid efforts, as well as oversee the day-to-day execution that drives our KPIs (reach, convert & activate members). This is a highly visible, cross-functional role. It's a great opportunity for a player/coach who is excited to join a fast growing mission based company during a key growth period, to further develop our growth marketing function, and make an outsized impact.The ideal candidate is a proven growth oriented leader with a strong paid media background and analytical/organized mindset. You will use data to drive insights that will optimize marketing efforts across the acquisition funnel. You are a detail-oriented individual, can focus on accuracy and a commitment to maintaining the quality of work in all aspects of performance marketing activities. You possess a growth mindset and are comfortable operating in a fast-moving, high-growth environment. You have led & mentored your team to launch high-impact campaigns that drove measurable results, and have proven experience working cross functionally with senior leaders, product & eng teams to advocate for & address gaps in the overall conversion funnel. You deeply understand how to leverage growth channels to reach new audiences, build an enduring brand, and can adopt a customer-obsessed approach to marketing messages. You have an understanding of how CRM programs partner with paid marketing to create a customer acquisition flywheel and can influence our approach here using data & insights. Most importantly, you’re eager to roll up your sleeves and lead your team to bring our mission to life as we grow.This role reports directly to the VP Marketing and will work from our headquarters in Culver City, CA, with flexibility for remote work during set days of the week.In This Role, You Will:Set the brand up for national scale by developing and oversee all aspects of our growth marketing tactics including paid acquisition, optimization of the website, Customer lifecycle and SEO strategies to drive customers for new and existing clinics, in new & existing markets, against growth targetsEstablish KPIs and forecasting that maps to company business growth objectives, Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement systemMentor, inspire & manage the Growth team to achieve business results, and foster a culture of accountability, transparency, and excellence within the team.Drive customer lifecycle marketing programs to increase activation of clients, adoption of medical standards, and build customer lifetime value.Drive the creative development of our performance campaigns, clearly briefing in Content/Creative team and partnering closely on the final deliveryWork cross-functionally with Marketing, Product, and Finance to address gaps in our existing digital strategies and identify new areas & opportunities for growthDevelop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.Why You’d Be a Great Fit:Minimum 8 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environmentA minimum of 3+ years of people management experience, showcasing a history of building, growing, and effectively managing growth marketing teamsDeep experience with marketing measurement, attribution and conversion tracking—proven experience with web attribution is a mustA creative mindset with an ability to develop best-in-class campaigns, messaging and creative that represent the brandBiased to action in iterative processes, willing to tackle problems hands-on and get things done, comfortable working with imperfect dataExceptional leadership, communication and relationship building skills with proven ability to collaborate across functions to achieve and scale resultsStrong analytical skills with ability to make decisions without perfect information, knowledge of Heap & SQL is a strong plus but not requiredBased in Los Angeles, or willing to relocateWhat You Can Expect From Us:Excellent medical, vision, & dental coverage with various options to choose fromFree membership to One Medical for primary careAccess to behavioral and mental health services through Ginger401k savings plan with a company matchFlexible time off & paid parental leaveFree membership to Modern Animal for your pets and discounts on additional servicesA collaborative team who has your backThe pay range for this position is $165,000 - $225,000 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and equity grant units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the California Pay Transparency Act. Base pay information is based on geographic location.We believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfAre you currently located in Los Angeles? * Select...If not local to Los Angeles, are you willing to relocate? * Select...LinkedIn ProfileVoluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Modern Animal’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability

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Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?

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