UnitedHealth Group
Growth and Marketing Manager - Northern CA - Remote plus travel
UnitedHealth Group, San Jose, California, United States, 95199
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start
Caring. Connecting. Growing together.
The Growth and Marketing Manager is responsible for the strategic development and execution of comprehensive growth initiatives to support the current and expanding Northern California market for Optum. This role requires a leader with strong organizational qualities who can execute innovative initiatives from inception to completion, such as provider segmentation, agent assignment, and yearly growth planning. This role will also require the ability to leverage analytical skills to make business decisions and strong project management expertise to lead all Growth and Retention and Marketing efforts for the local market. Lastly, this role will require the ability to assess the market, and prepare and present ongoing status reports, market findings, and overall efforts of the Growth and Retention strategy.
Positions in this function are involved in the plan, design, and development of driving initiatives within Optum Group locations and IPA's and are intended to support the overall growth of group patient membership.
Positions in this function are responsible for the regional strategic development of MA and Commercial growth in Optum group locations.
Position ensures alignment with group leadership's critical targets across tiers, categories, all LOB's, and conversion metrics.
Establish and meet growth metric and target goals by leveraging critical resources. Includes clear understanding of Salesforce, conversion tactics, Optum networks, target growth and budgets
General Job Profile
Provides leadership to and is accountable for the performance of group locations, PRLs, PRM's and assigned sales partners
Impact of work is most often at the operational or local business unit or market level
Job Scope and Guidelines
Owns all growth plan components
Develops performance reporting, establish baselines and growth plan development
Identifies and resolves technical, operational, and organizational problems outside own team
Growth plan decisions are most likely to impact entire functions (internal or external)
If you live in the San Jose, CA market, you will have the flexibility to work remotely* as you take on some tough challenges.
Primary Responsibilities:
Partnership Development and Management
Develop/maintain relationships with channel partners to drive membership and identify drivers of patient prospecting and retention (e.g., co-op strategy with Agents, growth initiatives with health plans, etc.)
Strategize and engage the stakeholders required to meet the business need (e.g., make sure the right contacts are also decision makers at provider offices and the right partners at the health plan and Agency level)
Identify and address problems/issues that exist or emerge in stakeholder relationships to ensure productive long-term partnerships, as appropriate (e.g., transform challenging relationships to be productive and beneficial)
Collaborate and coordinate across the IPA and Group Operations teams to optimize the patient onboarding experience
Identify and Promote Network Provider Needs:
Build/maintain relationships with key internal and external stakeholders, to align on priorities and areas of focus for annual growth planning. Key stakeholders may include but not limited to:
PCP, Provider Relations, Agents or Agencies, Health Plans, contracting, regional leadership, etc.
Identify creative solutions to meeting regional needs in ways that meet our business objectives and key performance indicators
Demonstrate knowledge of current group business landscape and historical performance, through assessment of data through proprietary and public data (Power BI, Sales Force, CMS, etc.)
Provide thought leadership to the regional operations team to help educate on best practices and emerging trends in the market
Develop and Execute Tactical Marketing plans:
Development of tactical marketing plans for partnering providers, including but not limited to co-op, event sponsorship, agent and health plan partnering, local business building programs, and community initiatives
Coordinates requests to process ordering of marketing materials, Optum value training, lunch n learns, provider office camps, and ad hoc requests from partners, etc.
Monitors and measures the effectiveness of marketing events through the tracking process and results of the lead generation process
Create monthly provider newsletter content, with relevant market and priority information
Analyze Opportunities to Drive Effective Business Decisions:
Collaborate with regional teams to determine high-growth potential offices for both Group and IPA (Annual Planning + Quarterly Refresh)
Access/utilize/analyze data to drive identification and pursuit of specific opportunities and plan development (e.g., ROI, market research, marketing budgets, sales forecasts, demographics, healthcare utilization, market size, membership potential)
Monitor/interpret changing market conditions and performance to meet business goals and expectations with the ability to adjust as needed
Maintain awareness of current and emerging trends and changes in the healthcare industry (e.g., Healthcare policy, CMS updates and changes, regulatory changes, etc.)
Assess attrition through internal systems and create mitigation plans with Operations to improve attrition and reduce disenrollment triggers
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
5+ years of applicable healthcare growth experience
Proven effective written and verbal communication and presentation skills that can meet all types of communication styles and role levels from C-Suite to Junior staffers
Proven ability to effectively manage and prioritize multiple initiatives simultaneously
Proven proficiency in managing time effectively to meet deadlines and deliver quality results
Proven proficient problem-solving approach to quickly assess the current state and develop solutions independently
Proven proficient in translating healthcare-related jargon and complex processes into simple, step-by-step instructions members and provider partners can understand and act upon
Bilingual in either of the following: Vietnamese or Chinese, and English
Living in the San Jose or Santa Clara County geography
Ability to travel locally to support community events or provider support, 50% of the time
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
California Residents Only:
The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Caring. Connecting. Growing together.
The Growth and Marketing Manager is responsible for the strategic development and execution of comprehensive growth initiatives to support the current and expanding Northern California market for Optum. This role requires a leader with strong organizational qualities who can execute innovative initiatives from inception to completion, such as provider segmentation, agent assignment, and yearly growth planning. This role will also require the ability to leverage analytical skills to make business decisions and strong project management expertise to lead all Growth and Retention and Marketing efforts for the local market. Lastly, this role will require the ability to assess the market, and prepare and present ongoing status reports, market findings, and overall efforts of the Growth and Retention strategy.
Positions in this function are involved in the plan, design, and development of driving initiatives within Optum Group locations and IPA's and are intended to support the overall growth of group patient membership.
Positions in this function are responsible for the regional strategic development of MA and Commercial growth in Optum group locations.
Position ensures alignment with group leadership's critical targets across tiers, categories, all LOB's, and conversion metrics.
Establish and meet growth metric and target goals by leveraging critical resources. Includes clear understanding of Salesforce, conversion tactics, Optum networks, target growth and budgets
General Job Profile
Provides leadership to and is accountable for the performance of group locations, PRLs, PRM's and assigned sales partners
Impact of work is most often at the operational or local business unit or market level
Job Scope and Guidelines
Owns all growth plan components
Develops performance reporting, establish baselines and growth plan development
Identifies and resolves technical, operational, and organizational problems outside own team
Growth plan decisions are most likely to impact entire functions (internal or external)
If you live in the San Jose, CA market, you will have the flexibility to work remotely* as you take on some tough challenges.
Primary Responsibilities:
Partnership Development and Management
Develop/maintain relationships with channel partners to drive membership and identify drivers of patient prospecting and retention (e.g., co-op strategy with Agents, growth initiatives with health plans, etc.)
Strategize and engage the stakeholders required to meet the business need (e.g., make sure the right contacts are also decision makers at provider offices and the right partners at the health plan and Agency level)
Identify and address problems/issues that exist or emerge in stakeholder relationships to ensure productive long-term partnerships, as appropriate (e.g., transform challenging relationships to be productive and beneficial)
Collaborate and coordinate across the IPA and Group Operations teams to optimize the patient onboarding experience
Identify and Promote Network Provider Needs:
Build/maintain relationships with key internal and external stakeholders, to align on priorities and areas of focus for annual growth planning. Key stakeholders may include but not limited to:
PCP, Provider Relations, Agents or Agencies, Health Plans, contracting, regional leadership, etc.
Identify creative solutions to meeting regional needs in ways that meet our business objectives and key performance indicators
Demonstrate knowledge of current group business landscape and historical performance, through assessment of data through proprietary and public data (Power BI, Sales Force, CMS, etc.)
Provide thought leadership to the regional operations team to help educate on best practices and emerging trends in the market
Develop and Execute Tactical Marketing plans:
Development of tactical marketing plans for partnering providers, including but not limited to co-op, event sponsorship, agent and health plan partnering, local business building programs, and community initiatives
Coordinates requests to process ordering of marketing materials, Optum value training, lunch n learns, provider office camps, and ad hoc requests from partners, etc.
Monitors and measures the effectiveness of marketing events through the tracking process and results of the lead generation process
Create monthly provider newsletter content, with relevant market and priority information
Analyze Opportunities to Drive Effective Business Decisions:
Collaborate with regional teams to determine high-growth potential offices for both Group and IPA (Annual Planning + Quarterly Refresh)
Access/utilize/analyze data to drive identification and pursuit of specific opportunities and plan development (e.g., ROI, market research, marketing budgets, sales forecasts, demographics, healthcare utilization, market size, membership potential)
Monitor/interpret changing market conditions and performance to meet business goals and expectations with the ability to adjust as needed
Maintain awareness of current and emerging trends and changes in the healthcare industry (e.g., Healthcare policy, CMS updates and changes, regulatory changes, etc.)
Assess attrition through internal systems and create mitigation plans with Operations to improve attrition and reduce disenrollment triggers
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
5+ years of applicable healthcare growth experience
Proven effective written and verbal communication and presentation skills that can meet all types of communication styles and role levels from C-Suite to Junior staffers
Proven ability to effectively manage and prioritize multiple initiatives simultaneously
Proven proficiency in managing time effectively to meet deadlines and deliver quality results
Proven proficient problem-solving approach to quickly assess the current state and develop solutions independently
Proven proficient in translating healthcare-related jargon and complex processes into simple, step-by-step instructions members and provider partners can understand and act upon
Bilingual in either of the following: Vietnamese or Chinese, and English
Living in the San Jose or Santa Clara County geography
Ability to travel locally to support community events or provider support, 50% of the time
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
California Residents Only:
The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.