Cisco Systems, Inc.
Regional Integrated Marketing Segment Manager - Public Sector
Cisco Systems, Inc., San Francisco, California, United States, 94103
At Cisco, we change the World. You will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more substantial than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact. You'll collaborate with your team, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part a team that is compassionate about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities! Come prepared to be encouraged and inspired!The Regional Integrated Marketing Buyer Program Manager will be responsible for the Customer Solutions Marketing (CSM) Public Sector marketing strategy and initiatives that impact our direct sales goals in region. Using Public Sector segment expertise, you will collaborate with the global buyer strategy leads for Campus & Branch, Data Center and Service Provider to prioritize regional specific demand gen-materials to be leveraged for targeting net new and install target accounts. You will also work closely with the regional integrated marketing Public Sector segment team to ensure the segment strategy is executed by global field marketing and regional sales in alignment with Cisco Networking priorities.
What You'll Do
You understand where you fit in the broader marketing organization and your work is the extension of the work of others. You can articulate your place in the organization to internal and external stakeholdersYou understand the buyer and segment profile, based on market strategy guidance and industry expertise, and how it connects to the business to set prioritiesSpeed and precision of execution is very important. You understand internal processes, policies, rules, limitations, as well as execution capabilities. You use this knowledge to propose the best focus areas and tacticsDrive global buyer strategy in the Public Sector segment, aligning with global buyer program leads, regional integrated marketing segment and buyer team, global field marketing and salesManage budgets against program buildsUnderstand and ensure plans tie back to Cisco Networking strategy and prioritiesUse critical thinking and make data-driven recommendations and optimizations to ensure marketing source pipeline forecast is on trackWho You A
3-5 years of experience in Public Sector marketing is required5-7 years of experience Go-to-Market experience in technology/networking is requiredExperience using Salesforce reports and dashboards, and Tableau dashboards requiredProven track record of working with sales stakeholders and XFN to improve performance of a GTM planInnovative and creative problem-solver with strong communication skillsExceptional team collaborator, open to idea/project iterationAbility to prioritize and execute on multiple work streamsComfortable with project management across multiple teamsBachelors degree is preferred
What You'll Do
You understand where you fit in the broader marketing organization and your work is the extension of the work of others. You can articulate your place in the organization to internal and external stakeholdersYou understand the buyer and segment profile, based on market strategy guidance and industry expertise, and how it connects to the business to set prioritiesSpeed and precision of execution is very important. You understand internal processes, policies, rules, limitations, as well as execution capabilities. You use this knowledge to propose the best focus areas and tacticsDrive global buyer strategy in the Public Sector segment, aligning with global buyer program leads, regional integrated marketing segment and buyer team, global field marketing and salesManage budgets against program buildsUnderstand and ensure plans tie back to Cisco Networking strategy and prioritiesUse critical thinking and make data-driven recommendations and optimizations to ensure marketing source pipeline forecast is on trackWho You A
3-5 years of experience in Public Sector marketing is required5-7 years of experience Go-to-Market experience in technology/networking is requiredExperience using Salesforce reports and dashboards, and Tableau dashboards requiredProven track record of working with sales stakeholders and XFN to improve performance of a GTM planInnovative and creative problem-solver with strong communication skillsExceptional team collaborator, open to idea/project iterationAbility to prioritize and execute on multiple work streamsComfortable with project management across multiple teamsBachelors degree is preferred