The Ladders
Paid Media Manager
The Ladders, Portland, Oregon, United States, 97204
About Travel Oregon
Do you have a passion for Oregon, along with an appreciation for the unpredictable and somewhat maverick nature of this place we call home? Working for Travel Oregon is more than a job. It is a life less ordinary, an eternal quest to share the next farm-to-table meal, powdery slope, coastal sunrise, or cultural experience. Our mission is to inspire travel that uplifts Oregon communities. We work with our communities to be stewards of Oregon, we work to optimize economic opportunity, advance equity, and respect the ecosystems, cultures, and places that make Oregon ... Oregon.
POSITION PURPOSE
Travel Oregon is seeking a dynamic Paid Media Manager to collaborate with our advertising agencies to plan, execute, and optimize advertising media plans that highlight Oregon as a premier travel destination. Candidates must have a proven track record of driving successful paid media campaigns by utilizing an intimate understanding of traditional and digital media platforms and channels, and analyzing multiple data sources to help develop strong integrated marketing campaigns that support Travel Oregon's strategic plan. Ideally, candidates will also possess a deep understanding of the tourism industry.
ESSENTIAL FUNCTIONS/MAJOR DUTIES• Manage vendors to ensure advertising media plans align with Travel Oregon's brand and marketing objectives.• Confirm seamless campaign launches across platforms/channels, overseeing the execution process meticulously.• Monitor campaign performance, analyze key metrics, and adjust strategies to maximize engagement and ROI.• Track advertising activities and compile detailed project recaps, measuring the success and impact of advertising campaigns.• Oversee Google Analytics 4 for accurate campaign tracking and analysis, deriving valuable audience insights.• Apply pixels, create events in Google Tag Manager, and build campaign UTMs for enhanced tracking and optimization.• Prepare presentations, reports, and documents for the Oregon Tourism Commission and partners, showcasing the impact of paid media efforts.• Develop and maintain KPIs related to marketing and advertising, partnering with analysts to create informative dashboards and track advertising results consistently.
Minimum Qualifications:• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field -OR- any equivalent combination of education, coursework, training, and work experience.• Four years of professional experience in paid media advertising, focusing on destination marketing or tourism campaigns.• Proven experience managing vendors and external partners, with strong negotiation and relationship management skills.• Expertise in using paid media platforms/channels to guide target audiences from demand generation to conversion, including traditional (TV, radio, print, OOH) and new media (OTT, online video, podcasts, social media, search).• Proficiency in Google Analytics and other analytics platforms, with the ability to derive insights and make data-driven decisions.
Preferred Qualifications:• Experience with applying pixels and creating events in Google Tag Manager.• Google certifications (Google Ads, Google Analytics).• Experience with multiple ad platforms, demonstrating the ability to optimize campaigns across various channels.• Excellent written and verbal communication skills, able to convey complex information clearly.• Strong organizational skills and attention to detail, capable of managing multiple projects simultaneously.• Experience leading projects and teams, solving problems, and coordinating tasks and deliverables.• Deep understanding of the tourism industry with a passion for travel and tourism and an appreciation for Oregon's attractions and destinations.• Ability to represent program area and the agency effectively to both internal and external stakeholders.• Proven ability to manage vendors and contractors confidently.
About Our Work Environment:
This position is designated as Hybrid Remote. Business needs may require the employee to come into a designated workplace on a periodic basis. Overnight travel, up to one time per quarter, is required in this position.
Travel Oregon offers flexible schedules and telecommuting arrangements that meet the needs of the agency and our staff while aiming to balance that flexibility with the value of in-person collaboration and best serving our mission. As a semi-independent state agency, we feel strongly about cultivating and nurturing strong relationships, both across our workforce and with our many partners and stakeholders throughout the state. To support that aim, our employees must reside in Oregon or the Portland Metro area.
Compensation & Benefits:
Starting Salary Range: $85,450-$102,550
Benefits
- Accrual of 15 days paid vacation and 12 days paid sick leave; award of 3 days personal business leave, 11 paid holidays, 3 days paid volunteer leave, and available paid bereavement leave
- 100% of health care premiums for core benefits (medical/dental/vision) for employee and family are paid by Travel Oregon
- Optional health care and dependent care flexible spending accounts (FSAs).
- After six full months of employment, participation in the Public Employees Retirement System (PERS), including generous Travel Oregon contributions with no employee match required; optional participation in a 403(b) account (Oregon Savings Growth Plan) is also available.
Equal Employment Opportunity
Travel Oregon is an Equal Opportunity Employer and does not discriminate in employment opportunities or practices based on race, ethnicity, national origin, ancestry, color, sex, gender identity or expression, sexual orientation, marital or parental status, pregnancy or childbirth, disability, age, religion, creed, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We encourage and respect different viewpoints and experiences as being essential to the process of innovation. We strive to acquire, grow, and maintain a diverse and inclusive workplace that applies principles and standards equitably while supporting the needs and accommodations of the individual employee.
Consistent with the Americans with Disabilities Act (ADA) and federal and state laws, it is the policy of Travel Oregon to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. If you require reasonable accommodation in completing the employment application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact [redacted]. Travel Oregon provides qualifying veterans and disabled veterans with preference in employment. Please review the following webpage on veterans' preference in state employment and indicate your status and submit documentation accordingly: https://www.oregon.gov/jobs/pages/veterans.aspx.
Do you have a passion for Oregon, along with an appreciation for the unpredictable and somewhat maverick nature of this place we call home? Working for Travel Oregon is more than a job. It is a life less ordinary, an eternal quest to share the next farm-to-table meal, powdery slope, coastal sunrise, or cultural experience. Our mission is to inspire travel that uplifts Oregon communities. We work with our communities to be stewards of Oregon, we work to optimize economic opportunity, advance equity, and respect the ecosystems, cultures, and places that make Oregon ... Oregon.
POSITION PURPOSE
Travel Oregon is seeking a dynamic Paid Media Manager to collaborate with our advertising agencies to plan, execute, and optimize advertising media plans that highlight Oregon as a premier travel destination. Candidates must have a proven track record of driving successful paid media campaigns by utilizing an intimate understanding of traditional and digital media platforms and channels, and analyzing multiple data sources to help develop strong integrated marketing campaigns that support Travel Oregon's strategic plan. Ideally, candidates will also possess a deep understanding of the tourism industry.
ESSENTIAL FUNCTIONS/MAJOR DUTIES• Manage vendors to ensure advertising media plans align with Travel Oregon's brand and marketing objectives.• Confirm seamless campaign launches across platforms/channels, overseeing the execution process meticulously.• Monitor campaign performance, analyze key metrics, and adjust strategies to maximize engagement and ROI.• Track advertising activities and compile detailed project recaps, measuring the success and impact of advertising campaigns.• Oversee Google Analytics 4 for accurate campaign tracking and analysis, deriving valuable audience insights.• Apply pixels, create events in Google Tag Manager, and build campaign UTMs for enhanced tracking and optimization.• Prepare presentations, reports, and documents for the Oregon Tourism Commission and partners, showcasing the impact of paid media efforts.• Develop and maintain KPIs related to marketing and advertising, partnering with analysts to create informative dashboards and track advertising results consistently.
Minimum Qualifications:• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field -OR- any equivalent combination of education, coursework, training, and work experience.• Four years of professional experience in paid media advertising, focusing on destination marketing or tourism campaigns.• Proven experience managing vendors and external partners, with strong negotiation and relationship management skills.• Expertise in using paid media platforms/channels to guide target audiences from demand generation to conversion, including traditional (TV, radio, print, OOH) and new media (OTT, online video, podcasts, social media, search).• Proficiency in Google Analytics and other analytics platforms, with the ability to derive insights and make data-driven decisions.
Preferred Qualifications:• Experience with applying pixels and creating events in Google Tag Manager.• Google certifications (Google Ads, Google Analytics).• Experience with multiple ad platforms, demonstrating the ability to optimize campaigns across various channels.• Excellent written and verbal communication skills, able to convey complex information clearly.• Strong organizational skills and attention to detail, capable of managing multiple projects simultaneously.• Experience leading projects and teams, solving problems, and coordinating tasks and deliverables.• Deep understanding of the tourism industry with a passion for travel and tourism and an appreciation for Oregon's attractions and destinations.• Ability to represent program area and the agency effectively to both internal and external stakeholders.• Proven ability to manage vendors and contractors confidently.
About Our Work Environment:
This position is designated as Hybrid Remote. Business needs may require the employee to come into a designated workplace on a periodic basis. Overnight travel, up to one time per quarter, is required in this position.
Travel Oregon offers flexible schedules and telecommuting arrangements that meet the needs of the agency and our staff while aiming to balance that flexibility with the value of in-person collaboration and best serving our mission. As a semi-independent state agency, we feel strongly about cultivating and nurturing strong relationships, both across our workforce and with our many partners and stakeholders throughout the state. To support that aim, our employees must reside in Oregon or the Portland Metro area.
Compensation & Benefits:
Starting Salary Range: $85,450-$102,550
Benefits
- Accrual of 15 days paid vacation and 12 days paid sick leave; award of 3 days personal business leave, 11 paid holidays, 3 days paid volunteer leave, and available paid bereavement leave
- 100% of health care premiums for core benefits (medical/dental/vision) for employee and family are paid by Travel Oregon
- Optional health care and dependent care flexible spending accounts (FSAs).
- After six full months of employment, participation in the Public Employees Retirement System (PERS), including generous Travel Oregon contributions with no employee match required; optional participation in a 403(b) account (Oregon Savings Growth Plan) is also available.
Equal Employment Opportunity
Travel Oregon is an Equal Opportunity Employer and does not discriminate in employment opportunities or practices based on race, ethnicity, national origin, ancestry, color, sex, gender identity or expression, sexual orientation, marital or parental status, pregnancy or childbirth, disability, age, religion, creed, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We encourage and respect different viewpoints and experiences as being essential to the process of innovation. We strive to acquire, grow, and maintain a diverse and inclusive workplace that applies principles and standards equitably while supporting the needs and accommodations of the individual employee.
Consistent with the Americans with Disabilities Act (ADA) and federal and state laws, it is the policy of Travel Oregon to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. If you require reasonable accommodation in completing the employment application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact [redacted]. Travel Oregon provides qualifying veterans and disabled veterans with preference in employment. Please review the following webpage on veterans' preference in state employment and indicate your status and submit documentation accordingly: https://www.oregon.gov/jobs/pages/veterans.aspx.