Acme Tools
Email Marketing Specialist
Acme Tools, Grand Forks, North Dakota, United States, 58203
Who We're Looking For:Are you a creative genius with a passion for email design? Are you the perfect middle mix of right and left-brain thinking? Do you love diving down deep into the how and why of an issue? Do you have a knack for knowing people - what makes them tick, what motivates them, and what they value? Do you consider brand consistency and customer retention part of your mantra? If so, do your best work with Acme Tools as an
Email Marketing Specialist
on our innovative, fast-growing eCommerce team!About Acme Tools:Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with over 650 team Acme members across North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme's catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment online within the United States. We pride ourselves on having a growing, innovative eCommerce department with a start-up-like atmosphere, allowing you to create and execute strategies with freedom and approach projects in creative ways.You'll Enjoy Our:Work-Life BalanceProfessional Development TrainingCompetitive Pay and Annual Performance-based Increase OpportunitiesGenerous PTO You Start Earning from Day 16 Paid HolidaysMaternity Leave Partially Paid by Short-term DisabilityWork Environment where Everyone Strives to Do Their Best Work and Can See Their Impact on the CompanyCommunity Involvement OpportunitiesGenerous Employee DiscountsWe Also Provide:Various Medical, Dental, and Vision insurance plans to fit any lifestyle and familySupplemental Health Insurance Add-on ProgramsMedical and Dependent Care Flexible Spending Accounts100% Company Paid Short and Long-term Disability CoverageTraditional and Roth 401(k) plans with Company Matching100% Company Paid Group Life InsuranceWhat You'll Take Ownership Of:In your role as an Email Marketing Specialist, you'll utilize Salesforce Marketing Cloud to craft and implement our marketing strategies, aimed at enhancing customer engagement, retention, and revenue growth. Reporting directly to our Email and SMS Coordinator, you will create and optimize email campaigns, manage subscriber lists, analyze performance metrics, and ensure email deliverability and compliance. You will collaborate closely with cross-functional teams to coordinate campaigns, segment audiences, and deliver personalized and targeted content to our customer base. Your responsibilities include:Utilizing Salesforce Marketing Cloud and other platforms to create and layout email designsDeveloping and executing comprehensive email marketing campaigns, including promotional emails, newsletters, automated workflows, and lifecycle campaignsCollaborating with Buyers to define campaign objectives, target segments, and messaging strategies to maximize customer engagement, conversion rates, and revenue generationCreating compelling email content, subject lines, and CTAs that align with brand guidelines and resonate with our target audienceManaging subscriber lists and segmentation strategies to ensure the right messages are delivered to the right customers at the right timeConducting A/B tests and analyzing email campaign performance metrics (open rates, click-through rates, conversion rate, revenue attribution, etc.) to optimize campaigns and drive continuous improvementMonitoring and maintaining email deliverability, compliance, and best practices, including CAN-SPAM and GDPR regulationsCollaborating with cross-functional teams, including design, content, and development, to create visually appealing and mobile-responsive email temples and landing pagesStaying up-to-date with industry trends, best practices, and emerging technologies in email marketing to drive innovation and competitive advantageAdapting to any other email, SMS, or digital marketing tasks as neededNeed-To-Haves:Bachelor's degree in Design, Communications, Marketing or related field
OR
equivalent working experienceKnowledge and experience designing across multiple digital media and platforms, preferably email and SMS channelsUnderstanding branding and style guidelines and following style restrictions; clean design senseStrong technology and Adobe Creative Suite experience, including UX design skillsExceptional attention to detail and analytical skills with the ability to not only use metrics to spot successes/improvements, but strategize how to capitalize on themAbility to work with a high level of autonomy and take initiativeExcellent communication, planning, time management, and follow-through skillsNatural visual think ready to grow and take direction from creative leadershipLove-To-Haves:Basic HTML/CSS knowledge3-5 years of experience in modern eCommerce digital marketing experience, especially related to email and SMS campaignsPhysical Requirements:Prolonged periods of sitting at a desk and working on a computer*Employment offers are contingent on a drug screen and background check.
Relocation to Grand Forks, ND is required.
Acme Tools is an equal opportunity employer.Small Town Friendliness. Big City Amenities. Find out why living in Grand Forks is way cooler than you think at www.grandforksiscooler.com
Email Marketing Specialist
on our innovative, fast-growing eCommerce team!About Acme Tools:Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with over 650 team Acme members across North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme's catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment online within the United States. We pride ourselves on having a growing, innovative eCommerce department with a start-up-like atmosphere, allowing you to create and execute strategies with freedom and approach projects in creative ways.You'll Enjoy Our:Work-Life BalanceProfessional Development TrainingCompetitive Pay and Annual Performance-based Increase OpportunitiesGenerous PTO You Start Earning from Day 16 Paid HolidaysMaternity Leave Partially Paid by Short-term DisabilityWork Environment where Everyone Strives to Do Their Best Work and Can See Their Impact on the CompanyCommunity Involvement OpportunitiesGenerous Employee DiscountsWe Also Provide:Various Medical, Dental, and Vision insurance plans to fit any lifestyle and familySupplemental Health Insurance Add-on ProgramsMedical and Dependent Care Flexible Spending Accounts100% Company Paid Short and Long-term Disability CoverageTraditional and Roth 401(k) plans with Company Matching100% Company Paid Group Life InsuranceWhat You'll Take Ownership Of:In your role as an Email Marketing Specialist, you'll utilize Salesforce Marketing Cloud to craft and implement our marketing strategies, aimed at enhancing customer engagement, retention, and revenue growth. Reporting directly to our Email and SMS Coordinator, you will create and optimize email campaigns, manage subscriber lists, analyze performance metrics, and ensure email deliverability and compliance. You will collaborate closely with cross-functional teams to coordinate campaigns, segment audiences, and deliver personalized and targeted content to our customer base. Your responsibilities include:Utilizing Salesforce Marketing Cloud and other platforms to create and layout email designsDeveloping and executing comprehensive email marketing campaigns, including promotional emails, newsletters, automated workflows, and lifecycle campaignsCollaborating with Buyers to define campaign objectives, target segments, and messaging strategies to maximize customer engagement, conversion rates, and revenue generationCreating compelling email content, subject lines, and CTAs that align with brand guidelines and resonate with our target audienceManaging subscriber lists and segmentation strategies to ensure the right messages are delivered to the right customers at the right timeConducting A/B tests and analyzing email campaign performance metrics (open rates, click-through rates, conversion rate, revenue attribution, etc.) to optimize campaigns and drive continuous improvementMonitoring and maintaining email deliverability, compliance, and best practices, including CAN-SPAM and GDPR regulationsCollaborating with cross-functional teams, including design, content, and development, to create visually appealing and mobile-responsive email temples and landing pagesStaying up-to-date with industry trends, best practices, and emerging technologies in email marketing to drive innovation and competitive advantageAdapting to any other email, SMS, or digital marketing tasks as neededNeed-To-Haves:Bachelor's degree in Design, Communications, Marketing or related field
OR
equivalent working experienceKnowledge and experience designing across multiple digital media and platforms, preferably email and SMS channelsUnderstanding branding and style guidelines and following style restrictions; clean design senseStrong technology and Adobe Creative Suite experience, including UX design skillsExceptional attention to detail and analytical skills with the ability to not only use metrics to spot successes/improvements, but strategize how to capitalize on themAbility to work with a high level of autonomy and take initiativeExcellent communication, planning, time management, and follow-through skillsNatural visual think ready to grow and take direction from creative leadershipLove-To-Haves:Basic HTML/CSS knowledge3-5 years of experience in modern eCommerce digital marketing experience, especially related to email and SMS campaignsPhysical Requirements:Prolonged periods of sitting at a desk and working on a computer*Employment offers are contingent on a drug screen and background check.
Relocation to Grand Forks, ND is required.
Acme Tools is an equal opportunity employer.Small Town Friendliness. Big City Amenities. Find out why living in Grand Forks is way cooler than you think at www.grandforksiscooler.com