Paid Media Buyer Performance Beauty Group Frisco, TX

6 - 10 years Frisco, TX Full-time Hybrid 1 week agoAbout the role About the role Company Overview:Lash OpCo, LLC DBA Performance Beauty Group (PBG), is a Private Equity owned holding company that invests in cosmetic brands with a focus on eye and colour cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.Position Summary:Performance Beauty Group is looking for a Paid Media Buyer to join our in-house digital media team. This position should be proficient in all major social advertising platforms, with emphasis on Meta and TikTok, and has a proven ability to build, manage and optimize ad campaigns. They will work directly with the eCommerce and Digital Marketing departments to help in achieve DTC revenue growth targets. This person is a team player and loves to collaborate on projects helping achieve Brand KPIs and goals.Essential Duties & Responsibilities: Execute daily, hands-on implementation of social campaigns for multiple brands.Monitor daily and monthly budgets across all paid social and make sure KPIs are achievedManage all aspects of social campaigns, including testing and optimizations, tagging, analytics, budget optimization, and reporting to relevant stakeholders across Meta, TikTok, Snapchat, Pinterest, and other relevant channels.Seeks out learning and maintains understanding of newest paid social product offerings across platforms and stays up-to-date on latest trends in social advertising platformsIdentify opportunities to enhance campaign media performance and make recommendations for innovative strategies to expand accounts.Familiar with GA4 and/or Power BIAbility to execute weekly, monthly and ad-hoc style reporting on the flyOther duties as assignedQualifications, Knowledge, Skills & Abilities Bachelors degree in business administration, Marketing or equivalent business experience required.Agency experience preferred2-3+ Years of Experience with Paid media experience managing ad campaigns within Meta, TikTok, Pinterest, Snapchat and other digital platformsAbility to develop and manage multiple media campaigns simultaneously and deliver results in a fast-paced, deadline-oriented environmentSelf-starter demonstrating proactivity, grittiness, and ability to take ownershipExceptional organizational skills and the ability to communicate with the team keeping everyone accountable to project deadlinesA strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystemStrong analytical skillsUnderstands paid media attribution and how an elaborate infrastructure operatesNatural problem solver and embraces an experimental mindsetCompetencies: INTERPERSONAL SKILLS This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchangesPRUDENCE This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinionsCOMPETENCE The incumbent should demonstrate proficiency in their area of expertiseDECISION MAKING This role will be required to display the ability to make good decisions and / or lead a sound decision-making processINFLUENCING SKILLS This Leader will have the ability to successfully inspire peers, subordinates, and managersPhysical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Employees are regularly required to talk or hearEmployees frequently are required to stand, walk, and use hands and arms to reach for items and / or materialsEmployees are occasionally required to lift office products and supplies, up to 20 pounds.Hours: This position is a full-time/salaried, hybrid position, with required in office days of Monday, Wednesday & Thursday each week.Travel is not required for this role.EEO Statement:It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law. Skills MARKETING RETAIL#J-18808-Ljbffr