Marketing Specialist

Marketing Specialist - OperationsJob Description Summary :The Marketing Operations team is the center of operational excellence on the marketing team. It is a centralized operational function with responsibilities of campaign execution, database management and segmentation, reporting and insights, email marketing, and Martech management. We build best in class automations that drive a high performing marketing team.Essential Duties and Responsibilities:Build scalable marketing programs and automations, including but not limited to emails, nurtures, webinars, events, landing pages, direct mail, and digital advertising campaignsConsult on initiatives with stakeholders on the demand generation, product marketing, content, customer marketing, and design teams, and cross-functionally with other teams as neededWork cross-functionality on data, reporting, and systems projects with the Revenue Operations teamBuild, refine and optimize our marketing data governance programsOptimize, build, and enable our list segmentation and audience targeting approachCreate and maintain attribution, campaign, channel, audience, and lifecycle dashboards and reportsPartner with MarOPs team in administering Pardot, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building/maintaining lead scoring, and auditing dataProcure, implement, and enable new technology for the marketing team. Maintain and administer it as requiredDevelop and refine processes to optimize team efficiency and collaborationCreate and maintain documentation and standard operating procedures. Socialize new processes and ensure they are adoptedTrain users on marketing tools, reports, and dataExperiment and optimize campaigns, emails, and user journeys to drive incremental impact. Share learnings with the broader marketing team.Qualifications:Bachelors degree in marketing, related field or combination of education and experiencePardot, Hubspot, Marketo Admin Certified highly desirableSalesforce Admin Certified highly desirable2+ years proficient experience with marketing automation platforms (Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)2+ years proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)Proficient in data segmentation and reportingFlexibility and ability to work in a fast paced and dynamic environmentStrong communication skills#J-18808-Ljbffr