The Fountain Group
Senior Marketing Analyst
The Fountain Group, Santa Clara, California, us, 95053
Pay:
$55-65/hrLocation:
Fully RemoteDuration:
5 month contract tp start with the possibility of extension
Job Description:
Measure and analyze lead management process performance through reports and dashboards across Go to Markets to optimize strategies and conversion ratesReview large data sets for inconsistencies, investigate root causes, and provide actionable recommendationsSynthesize findings for stakeholders, and collaborate cross-functionally across Marketing, Inside Sales, and Field Sales by sharing best practices for demand generation activities and sales follow upPartner with GTM Operations to identify opportunities for lead management process optimizations and execute change managementAdvise on strategy and creation of joint Sales andMarketing outbound motionsMonitor campaign creation to ensure accurate set up for lead scoring and routingDefine lead routing workflows for strategic initiatives and eventsLead regional enablement for lead management processes and flow, to ensure comprehension of key use cases and self-serve resources. Maintain up-to-date documentation.Optimize lead funnels with marketing and sales to improve conversion rates and increase pipeline creation and accelerationServe as the key subject matter expert (SME) and business partner to senior leaders by strategizing on optimal workflows, prioritizing requirements, and developing scalable processes and architecturesRefine lead scoring models to support multiple product lines and geos based on new and expanded go-to-market strategiesEvaluate lead assignment rules and procedures, identify areas for improvement, and collaborate with appropriate teams to implement enhancementsProvide strategic guidance on lead management KPIs to marketing and sales
Skills:
Bachelors Degree6+ years in marketing or marketing analyst rolesExperience in marketing operations at a B2B company; enterprise software experience preferredIn-depth understanding of lead management best practices, with knowledge of the opportunity buying group waterfall model being a plusProven experience in architecting solutions across various marketing and sales systemsExcellent organizational, project management, communication, and collaboration skillsStrong conflict-resolution skills utilizing a data-driven, open communication style, and a positive, customer-centric approachAbility to influence without authority and develop productive working relationships across marketing, sales, IT, and data warehousing teamsEager to learn new technologies with a proactive, roll-up-your-sleeves work ethicAbility to manage multiple projects simultaneously, prioritize effectively, work independently, and problem solve under pressureComfortable pulling and analyzing large datasetsHands-on experience with Salesforce, Marketo, LeanData, Outreach, Drift, and Demandbase (or similar applications) is a plusExperience working in the IT, Cybersecurity, or B2B Enterprise industry
$55-65/hrLocation:
Fully RemoteDuration:
5 month contract tp start with the possibility of extension
Job Description:
Measure and analyze lead management process performance through reports and dashboards across Go to Markets to optimize strategies and conversion ratesReview large data sets for inconsistencies, investigate root causes, and provide actionable recommendationsSynthesize findings for stakeholders, and collaborate cross-functionally across Marketing, Inside Sales, and Field Sales by sharing best practices for demand generation activities and sales follow upPartner with GTM Operations to identify opportunities for lead management process optimizations and execute change managementAdvise on strategy and creation of joint Sales andMarketing outbound motionsMonitor campaign creation to ensure accurate set up for lead scoring and routingDefine lead routing workflows for strategic initiatives and eventsLead regional enablement for lead management processes and flow, to ensure comprehension of key use cases and self-serve resources. Maintain up-to-date documentation.Optimize lead funnels with marketing and sales to improve conversion rates and increase pipeline creation and accelerationServe as the key subject matter expert (SME) and business partner to senior leaders by strategizing on optimal workflows, prioritizing requirements, and developing scalable processes and architecturesRefine lead scoring models to support multiple product lines and geos based on new and expanded go-to-market strategiesEvaluate lead assignment rules and procedures, identify areas for improvement, and collaborate with appropriate teams to implement enhancementsProvide strategic guidance on lead management KPIs to marketing and sales
Skills:
Bachelors Degree6+ years in marketing or marketing analyst rolesExperience in marketing operations at a B2B company; enterprise software experience preferredIn-depth understanding of lead management best practices, with knowledge of the opportunity buying group waterfall model being a plusProven experience in architecting solutions across various marketing and sales systemsExcellent organizational, project management, communication, and collaboration skillsStrong conflict-resolution skills utilizing a data-driven, open communication style, and a positive, customer-centric approachAbility to influence without authority and develop productive working relationships across marketing, sales, IT, and data warehousing teamsEager to learn new technologies with a proactive, roll-up-your-sleeves work ethicAbility to manage multiple projects simultaneously, prioritize effectively, work independently, and problem solve under pressureComfortable pulling and analyzing large datasetsHands-on experience with Salesforce, Marketo, LeanData, Outreach, Drift, and Demandbase (or similar applications) is a plusExperience working in the IT, Cybersecurity, or B2B Enterprise industry