The Ladders
Analyst Marketing Data
The Ladders, Atlanta, Georgia, United States, 30383
Purpose:
This position is responsible for analyzing and reporting on our Marketing activity across all our channels. This position will play a key role in supporting our cross-functional marketing functions, including expanding our performance reporting, identifying opportunities for improving spend efficiencies, and delivering actionable insights about our customers.
Minimum Eligibility Requirements:Bachelor's degree, preferably in Marketing, Statistics, or Computer Science (relevant experience can be substituted for the required education on the basis of one calendar year of experience for one academic year of education).2-5 years of relevant experience required or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company.Expertise working with large datasets, from data mining & analysis to building visualizations and dashboards via BI tools such as Power BI or Tableau.Proficiency in SQL. Experience with R and/or Python a bonus.Experience in CRM / database marketing / customer data analysis.Demonstrated knowledge of statistics. Understanding of testing methodology & best practices a plus.Demonstrated ability to translate data into clear conclusions, with a data-driven approach to business problem solving.Able to clearly communicate complex analyses to non-technical audiences.Demonstrated experience performing offline & online campaign analyses.Experience building visualizations and dashboards via business intelligence tools such as Power BI, Tableau, etc.Must be highly analytical and enjoy working with data.Must be able to work independently as well as cross functionally with multiple teams, juggling multiple priorities in a fast-paced environment.Proficiency in SQL required; familiarity with R or Python a plus.Experience with web analytics in general & Google Analytics specifically a plus.Ability to multi-task and work quickly to support multiple business stakeholders.Personal integrity, humility, and an appreciation for the power of true teamwork.Must pass pre-employment background check.Essential Job Functions:
Quickly become subject matter expert in all areas of marketing analytics and how to best leverage its value, including leading cross-channel analyses from multiple data platforms and staying abreast of industry trends and best practices.Support cross-functional stakeholders by leading measurement strategy, KPI selection, and methodology to determine incremental value.Work with media, digital marketing & CRM teams to understand how marketing campaigns influence customer journey & business outcomes.Partner with Marketing/CRM team to support strategy & execution, leading directly & measurably to superior marketing efficiency and incremental revenue.Present findings to relevant business stakeholders including executive audiences.Build & maintain intuitive, action-oriented dashboards & visualizations to enhance business understanding, decision-making and self-service capabilities.Proactively identify strategic opportunities & provide recommendations based on ad hoc data exploration of our marketing data.Perform extensive and self-directed analyses that lead directly to actionable insights.Conduct consumer research around our brand & customer experience.ID & bridge reporting & data gaps between marketing activity and measurement capabilities.Advocate best practices for marketing campaign data collection across all offline & digital channels.W
orking Conditions (travel & environment)
Travel may be required including air and car travelThe noise level in the work environment is typically quiet to moderate.PHYSICAL/SENSORY
REQUIREMENTS
Sedentary Work - Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.
Note:
Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.
Benefits & Rewards
Bonus opportunities at every levelCareer advancement opportunitiesRelocation opportunities across the country401k with discretionary company matchEmployee Stock Purchase PlanReferral Bonus ProgramMedical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)
Equal Employment Opportunity
Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.
This position is responsible for analyzing and reporting on our Marketing activity across all our channels. This position will play a key role in supporting our cross-functional marketing functions, including expanding our performance reporting, identifying opportunities for improving spend efficiencies, and delivering actionable insights about our customers.
Minimum Eligibility Requirements:Bachelor's degree, preferably in Marketing, Statistics, or Computer Science (relevant experience can be substituted for the required education on the basis of one calendar year of experience for one academic year of education).2-5 years of relevant experience required or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company.Expertise working with large datasets, from data mining & analysis to building visualizations and dashboards via BI tools such as Power BI or Tableau.Proficiency in SQL. Experience with R and/or Python a bonus.Experience in CRM / database marketing / customer data analysis.Demonstrated knowledge of statistics. Understanding of testing methodology & best practices a plus.Demonstrated ability to translate data into clear conclusions, with a data-driven approach to business problem solving.Able to clearly communicate complex analyses to non-technical audiences.Demonstrated experience performing offline & online campaign analyses.Experience building visualizations and dashboards via business intelligence tools such as Power BI, Tableau, etc.Must be highly analytical and enjoy working with data.Must be able to work independently as well as cross functionally with multiple teams, juggling multiple priorities in a fast-paced environment.Proficiency in SQL required; familiarity with R or Python a plus.Experience with web analytics in general & Google Analytics specifically a plus.Ability to multi-task and work quickly to support multiple business stakeholders.Personal integrity, humility, and an appreciation for the power of true teamwork.Must pass pre-employment background check.Essential Job Functions:
Quickly become subject matter expert in all areas of marketing analytics and how to best leverage its value, including leading cross-channel analyses from multiple data platforms and staying abreast of industry trends and best practices.Support cross-functional stakeholders by leading measurement strategy, KPI selection, and methodology to determine incremental value.Work with media, digital marketing & CRM teams to understand how marketing campaigns influence customer journey & business outcomes.Partner with Marketing/CRM team to support strategy & execution, leading directly & measurably to superior marketing efficiency and incremental revenue.Present findings to relevant business stakeholders including executive audiences.Build & maintain intuitive, action-oriented dashboards & visualizations to enhance business understanding, decision-making and self-service capabilities.Proactively identify strategic opportunities & provide recommendations based on ad hoc data exploration of our marketing data.Perform extensive and self-directed analyses that lead directly to actionable insights.Conduct consumer research around our brand & customer experience.ID & bridge reporting & data gaps between marketing activity and measurement capabilities.Advocate best practices for marketing campaign data collection across all offline & digital channels.W
orking Conditions (travel & environment)
Travel may be required including air and car travelThe noise level in the work environment is typically quiet to moderate.PHYSICAL/SENSORY
REQUIREMENTS
Sedentary Work - Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.
Note:
Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.
Benefits & Rewards
Bonus opportunities at every levelCareer advancement opportunitiesRelocation opportunities across the country401k with discretionary company matchEmployee Stock Purchase PlanReferral Bonus ProgramMedical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)
Equal Employment Opportunity
Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.