The McAlear Group, Inc.
Marketing Campaign Specialist
The McAlear Group, Inc., Maumee, Ohio, United States, 43537
Description
This position will create, manage and optimize marketing campaigns and promotions to drive customer acquisition, retention and engagement. This role will involve developing innovative coupon and pricing strategies, tracking campaign performance and delivering measurable results.
Our company believes in the Ideal Team Player. We follow the model behaviors of Humble (quick to point out the contributions of others), Hungry (self-motivated and diligent), Smart (socially appropriate and aware), Safety-Minded (works to lower safety risks, Quality-Minded (take pride in their work) and Attendance (recognizes their presence is important
Requirements
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:Develop and execute comprehensive marketing campaign and promotions strategies that align with company goals and objectives.Create and manage promotional offers, discounts, coupon codes and pricing strategies to attract and retain customers.Manage the marketing promotional calendar, ensuring timely and coordinated execution of campaigns.Analyze market trends and competitor pricing to develop effective coupon and pricing strategies.Monitor and adjust promotional strategies based on performance metrics, market feedback.Track and report campaign performance to measure effectiveness and ROI as well as identify areas for improvement.Prepare and present regular performance reports to stakeholders, highlighting campaign outcomes and insights.Conduct A/B testing to determine the most effective promotional offers, discount, coupons codes and pricing strategies.Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI, adjusting budgets as necessary.Collaborate with cross-functional teams including creative, communication, sales and purchasing to ensure cohesive campaign alignment and execution.NON-ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
Maintain professional and technical knowledge by attending workshops, reviewing professional publications, establishing personal networks, and benchmarking state-of-the-art practices.PHYSICAL DEMANDS & WORK ENVIRONMENT:
Prolonged periods of sitting and desk and working on a computer.Must be able to lift up to 50 pounds at times.COMPENTENCY, KNOWLEDGE, SKILLS & ABILITIES:
Incorporate strengths and weaknesses of the team to build effective relationships.Ability to observe and develop positive feedback collaborations and outcomes.Cultivate a supportive and collaborative work environment.Build a team culture and uphold the organization's values.Strong understanding of marketing principles, strategies and tacticsExcellent analytical skills with the ability to interpret data and derive actionable insights.Creative thinker with the ability to develop innovative marketing campaigns, pricing, offers and promotions.Strong project management skills with the ability to prioritize tasks in a fast-paced, collaborative environment.Detailed oriented and highly organized with a focus on delivery high-quality results.Proficient in relevant marketing software and tools such as SalesForce or similar CRM, SalesForce Marketing Cloud or similar marketing automation software, Microsoft Office Suite, SiSense or similar BI software and project management software such as Trello, Asana or Monday.EDUCATION & EXPERIENCE:
REQUIRED:
5 or more years' experience in marketing promotions, campaign or similar role.Demonstrated experience in creating and managing coupon codes, promotions and other pricing or incentive programs.Experience in tracking and reporting on campaign performance and ROI.PREFERRED:
Bachelor's degree in Marketing, Business, Advertising, Communications, or equivalent field experience.7-10 years of experience in a related field.Experience with A/B testing and other promotional optimization techniquesKnowledge of SEO, SEM, email marketing and social media marketing strategies.
This position will create, manage and optimize marketing campaigns and promotions to drive customer acquisition, retention and engagement. This role will involve developing innovative coupon and pricing strategies, tracking campaign performance and delivering measurable results.
Our company believes in the Ideal Team Player. We follow the model behaviors of Humble (quick to point out the contributions of others), Hungry (self-motivated and diligent), Smart (socially appropriate and aware), Safety-Minded (works to lower safety risks, Quality-Minded (take pride in their work) and Attendance (recognizes their presence is important
Requirements
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:Develop and execute comprehensive marketing campaign and promotions strategies that align with company goals and objectives.Create and manage promotional offers, discounts, coupon codes and pricing strategies to attract and retain customers.Manage the marketing promotional calendar, ensuring timely and coordinated execution of campaigns.Analyze market trends and competitor pricing to develop effective coupon and pricing strategies.Monitor and adjust promotional strategies based on performance metrics, market feedback.Track and report campaign performance to measure effectiveness and ROI as well as identify areas for improvement.Prepare and present regular performance reports to stakeholders, highlighting campaign outcomes and insights.Conduct A/B testing to determine the most effective promotional offers, discount, coupons codes and pricing strategies.Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI, adjusting budgets as necessary.Collaborate with cross-functional teams including creative, communication, sales and purchasing to ensure cohesive campaign alignment and execution.NON-ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
Maintain professional and technical knowledge by attending workshops, reviewing professional publications, establishing personal networks, and benchmarking state-of-the-art practices.PHYSICAL DEMANDS & WORK ENVIRONMENT:
Prolonged periods of sitting and desk and working on a computer.Must be able to lift up to 50 pounds at times.COMPENTENCY, KNOWLEDGE, SKILLS & ABILITIES:
Incorporate strengths and weaknesses of the team to build effective relationships.Ability to observe and develop positive feedback collaborations and outcomes.Cultivate a supportive and collaborative work environment.Build a team culture and uphold the organization's values.Strong understanding of marketing principles, strategies and tacticsExcellent analytical skills with the ability to interpret data and derive actionable insights.Creative thinker with the ability to develop innovative marketing campaigns, pricing, offers and promotions.Strong project management skills with the ability to prioritize tasks in a fast-paced, collaborative environment.Detailed oriented and highly organized with a focus on delivery high-quality results.Proficient in relevant marketing software and tools such as SalesForce or similar CRM, SalesForce Marketing Cloud or similar marketing automation software, Microsoft Office Suite, SiSense or similar BI software and project management software such as Trello, Asana or Monday.EDUCATION & EXPERIENCE:
REQUIRED:
5 or more years' experience in marketing promotions, campaign or similar role.Demonstrated experience in creating and managing coupon codes, promotions and other pricing or incentive programs.Experience in tracking and reporting on campaign performance and ROI.PREFERRED:
Bachelor's degree in Marketing, Business, Advertising, Communications, or equivalent field experience.7-10 years of experience in a related field.Experience with A/B testing and other promotional optimization techniquesKnowledge of SEO, SEM, email marketing and social media marketing strategies.