Frandsen Bank
Marketing Comm Specialist
Frandsen Bank, Arden Hills, Minnesota, United States,
Position Summary
The Marketing Communications Specialist is primarily responsible for overseeing internal and external communication for Frandsen Bank & Trust. The person in this role will develop, implement, and evaluate integrated communications strategies that span social media, media relations, and internal media.
The specialist will effectively and professionally engage with all project stakeholders, collaborate with the marketing content and creative to execute communications programs, and maintain strong quality assurance and control across all team deliverables
Essential Duties and Responsibilities
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Manage external communication channels with a focus on social media and media relations
2. Direct social media efforts to engage audiences across traditional and new media. (60 percent)
o Own corporate social media strategy, including content calendar and community management
o Generate compliant social media content in partnership with creative team with input from brand and product stakeholders as well as regional bank branches
o Contribute to marketing campaigns, with an eye toward customer and media engagement
o Create and execute paid social media strategy and execution as needed to support campaigns
o Consult and support key executives on their social media presence
3. Develop a cohesive corporate and regional media relations strategy. (15 percent)
o Identify media and maintain target media contact list
o Ensure regular contact with target media and respond appropriately to media requests
o Draft and deploy press releases
o Consult with executive management to develop effective communication procedures and policies for various situations or crises
4. Internal Communications (15 percent)
o Create internal communications protocols and initiatives that will foster employee morale
o Develop materials to educate staff on communication, social media best practices
o Support internal staff engagement committee and manage monthly employee engagement initiative
o Write and coordinate content for the internal website
o Champion marketing program to engage employees in brand and product campaigns
o Support cause-related marketing and special events
5. Define key performance indicators for each communications channel and track/analyze program performance on a monthly and quarterly basis. (10 percent)
6. Keep informed of developments in the fields of public relations, marketing, communications in financial services industry.
Experience, Skills, & Education
Education
· Bachelor’s Degree in Marketing, Advertising, Public Relations or related discipline
Skills
· Excellent grasp of social media governance and management best practices
· Proficiency with social media platforms and management and analysis systems (currently Sprout Social, Google Analytics, Social Assurance, etc.)
· Strong attention to detail
· Exceptional verbal and written communication skills
· Strong organizational and prioritization skills
· Ability to work well in a fast-paced, collaborative environment
· Must be motivated and able to work with minimal supervision
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The Marketing Communications Specialist is primarily responsible for overseeing internal and external communication for Frandsen Bank & Trust. The person in this role will develop, implement, and evaluate integrated communications strategies that span social media, media relations, and internal media.
The specialist will effectively and professionally engage with all project stakeholders, collaborate with the marketing content and creative to execute communications programs, and maintain strong quality assurance and control across all team deliverables
Essential Duties and Responsibilities
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Manage external communication channels with a focus on social media and media relations
2. Direct social media efforts to engage audiences across traditional and new media. (60 percent)
o Own corporate social media strategy, including content calendar and community management
o Generate compliant social media content in partnership with creative team with input from brand and product stakeholders as well as regional bank branches
o Contribute to marketing campaigns, with an eye toward customer and media engagement
o Create and execute paid social media strategy and execution as needed to support campaigns
o Consult and support key executives on their social media presence
3. Develop a cohesive corporate and regional media relations strategy. (15 percent)
o Identify media and maintain target media contact list
o Ensure regular contact with target media and respond appropriately to media requests
o Draft and deploy press releases
o Consult with executive management to develop effective communication procedures and policies for various situations or crises
4. Internal Communications (15 percent)
o Create internal communications protocols and initiatives that will foster employee morale
o Develop materials to educate staff on communication, social media best practices
o Support internal staff engagement committee and manage monthly employee engagement initiative
o Write and coordinate content for the internal website
o Champion marketing program to engage employees in brand and product campaigns
o Support cause-related marketing and special events
5. Define key performance indicators for each communications channel and track/analyze program performance on a monthly and quarterly basis. (10 percent)
6. Keep informed of developments in the fields of public relations, marketing, communications in financial services industry.
Experience, Skills, & Education
Education
· Bachelor’s Degree in Marketing, Advertising, Public Relations or related discipline
Skills
· Excellent grasp of social media governance and management best practices
· Proficiency with social media platforms and management and analysis systems (currently Sprout Social, Google Analytics, Social Assurance, etc.)
· Strong attention to detail
· Exceptional verbal and written communication skills
· Strong organizational and prioritization skills
· Ability to work well in a fast-paced, collaborative environment
· Must be motivated and able to work with minimal supervision
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)