Senior Digital Marketing Manager, Advertising

About MSF USA | Doctors Without Borders

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.

MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF's social mission.

ROLE OVERVIEWThe Senior Digital Marketing Manager, Advertising is a strategic leader and an internal innovator for our performance and brand marketing programs. You'll take the helm of our paid media channels, from social media, search (SEM), native advertising, and display to video, radio, print, and emerging new media. Your mission will be to accelerate revenue growth, extend our digital reach, generate leads, and acquire new donors, with an emphasis on recurring donors (sustainers) through a full-funnel marketing approach. Collaborating with our external agency partners, you'll design and pilot innovative digital acquisition, retention, and branding strategies, explore new channels, and test fresh tactics, creative ideas, and segmentation approaches.Internally, you will catalyze change, building support for novel and effective digital marketing initiatives. You'll construct compelling data-driven business cases, present and persuade to leadership, and manage the change process to ensure smooth implementation and adoption of innovative practices.

DEPARTMENT ACCOUNTABILITIESProspectingPursue strategic opportunities in coherence with MSF-USA's strategy that creates long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement, and ManagementBuild trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or personal relationships.

FundraisingSecure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.

Brand PositioningDrive awareness and consideration through brand positioning and implement brand plans based on the brand strategy.

Best-in-Class Fundraising Systems and CapabilitiesDeploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

ROLES SPECIFIC OUTCOMESLeadership and DirectionCommunicate and lead a localized action plan while highlighting how it aligns with MSF's mission, vision, and values. Inspire and motivate others to drive commitment - and achieve extraordinary results.

Digital Marketing Strategy and RoadmapDevelop critical digital marketing strategy and road map components, ensuring they align with customer needs, market trends, and business goals.

Donor Development - Prospecting and AcquisitionLead prospecting, relationship management, and engagement strategies for high-potential accounts, segments, and/or channels to deepen relationships, build pipelines, and accelerate growth. Manage journeys and problem-solve.

Brand PositioningContribute significantly to brand positioning efforts and lead in contributing ideas to brand plans.

Insights & ReportingContribute to the design and creation of reporting strategies and templates. Executing complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.

BudgetingManage budget plans for a department, which could involve development or delivery (or both).

These core accountabilities should not be construed to contain every function/responsibility that may be required by an incumbent in this job. Incumbents are required to perform other functions as assigned.

COMPLEXITY AND PROBLEM-SOLVING SKILLSA recognized subject matter expert with a flexible mindset. Applies expertise to:

Flexing to changing circumstances has the mindset to thrive in any scenario. Quickly and accurately assesses situations and environments - acts with speed and good judgment.Identify, analyze, and act on marketing opportunities.Establish expertise, authority, and trust quickly and effectively.Orient MSF-USA around delivering to the needs of digital donors and prospects

BEHAVIORAL COMPETENCIESTHOUGHT : How MSF USA staff understand the organization, manage complexity and contribute by creating new and different.

People FocusBuilds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team provides; takes action when standards are not met by the team; aligns processes with organizational needs.

Manages ComplexityMakes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global PerspectiveTakes a broad view when approaching issues using a global lens. Shows global thinking at work; adjusts organizational practices to meet different regions or countries' unique needs. Uses a broad perspective when addressing issues and challenges.

Cultivates InnovationCreates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

Strategic MindsetSees ahead to future possibilities and translates them into breakthrough strategies.

RESULTS:

MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives ResultsConsistently achieves results, even under challenging circumstances. Regularly pushes self to attain outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

Ensures AccountabilityHolds self and others accountable to meet commitments.

PEOPLE:

MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

CollaboratesBuilds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Communicates EffectivelyDevelops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information, concisely and professionally when speaking or writing.

Values DifferencesRecognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and communication methods.

Builds Effective TeamsBuild strong identity teams applying diverse skills and perspectives to achieve common goals.

Manages ConflictHandles conflict situations effectively, with a minimum of noise.

Builds NetworksEffectively builds formal and informal relationship networks inside and outside the organization.

Drives Vision and PurposePaints a compelling picture of the vision and strategy that motivates others to action.

SELF : MSF USA staff demonstrate self-awareness by having an open mindset and continuously seeking opportunities to learn, grow, and improve.

Instills TrustGains the confidence and trust of others through honesty, integrity, and authenticity. Models honesty and authenticity and encourages others to be upfront with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages AmbiguityOperates effectively, even when things or the way forward is unclear. Responds effectively to ambiguous situations, seeks to resolve ambiguity, and makes progress. Seeks guidance on how to adapt to changes and responds with appropriate composure and effectiveness.

Situational AdaptabilityAdapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Being ResilientRebounds from setbacks and adversity when facing difficult situations.

TECHNICAL COMPETENCIES

Plans and AlignsPlanning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial AcumenInterprets and applies understanding of key financial indicators to make better business decisions.

Tech SavvyAnticipating and adopting innovations in organizational digital and technology applications.

Data Collection and AnalysisThe ability and skill to determine and analyze trends from data collected to assist in compiling reports that will help in decision-making.

Project Management SkillsThe ability to plan and manage small project assignments within desired cost, time, and quality parameters.

Presentation and Written Communication SkillsAdapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Organizational InsightApplying knowledge of MSF-USA and the industry to advance the organization's goals

SUPERVISORY RESPONSIBILITY• Supervises the Digital Marketing Manager for Advertising, digital marketing agency partners and vendors, and other staff and interns as required.

DESIRED QUALIFICATIONS & EXPERIENCE

At a minimum, the Job Holder should possess:• Minimum 5 years of directly relevant experience.• Experience managing paid media marketing, especially paid social. Experience in managing paid media for fundraising, acquisition, and lead generation a big plus.• Strong knowledge of paid media channels, tech, tools, and analytics - for example, paid social (especially Facebook ad platform), social listening, SEM, DSPs, DMPs, Google Analytics, AdWords, etc. Familiar with emerging platforms such as TikTok and podcasts.

TRAVEL REQUIREMENTSMust be willing to travel for work as needed.

COMPENSATION$101,769 - $152,653 (depending upon experience)

MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws. We also provide reasonable accommodation for disabilities or religious beliefs and practices. We encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.

If you have a disability and require accommodations to use our website to apply for a position, please contact Human Resources at employment.msfusa@newyork.msf.org. We consider reasonable accommodation requests on a case-by-case basis.