Direct ChassisLink Inc. (DCLI)
Marketing Research Specialist
Direct ChassisLink Inc. (DCLI), Charlotte, North Carolina, United States, 28245
The Market/Marketing Research Specialist will be responsible for all go-to-market activities related to promoting a given set of products (DCLL/DCLP/VIP and DCL53/DCLR/Other) to our customer segments. He/She/They will also be responsible for realizing product enhancement ideas and benchmarking against competitive product offerings. This role will report to the AVP of Marketing.
Duties and Responsibilities
Analyze available data from MarTech systems and share insights with Commercial teamProduce and audit the monthly Marketing KPI reportsUndertake quantitative and qualitative research and information gathering (competitive, market conditions, customer segments, etc.)Assist with Customer Experience research and reporting for the broader organization (NPS, Customer Success surveys, Road Service surveys, etc.)Assist with broader market research analysis and reporting including macro-economic business indicators in support of the Finance teamManage the lead queue and top of the funnel activity in Salesforce.comAct as the point person for tactical data improvement efforts with other cross functional teamsQualifications
Bachelor's degree in marketing research/analytics requiredAt least 5 years of relevant work experience in a B2B marketing research/analytics role required - experience in the Transportation industry strongly preferred but not requiredExceptional analytical and strategic thinking abilitiesA passion for statistical research, a desire to "live in the data", a genuine curiosity to see what can be found through analysisAbility to turn data and analysis into digestible business insightsFamiliarity with a broad range of Marketing Automation and Marketing Technology solutions preferred (Salesforce.com, Pardot, GA4, media monitoring tools, SEO tools, etc.)Self-starter with the ability to manage multiple projects simultaneously while maintaining close attention to detailComfort level and ability to work cross functionally at all levels of the organization (administrative to senior leadership)Must be able to pass a pre-employment drug screeningBenefits
We understand that your role at DCLI is only part of who you are. Our comprehensive compensation and benefits package provide resources for you to be your best self, grow professionally and personally, and reach your full potential.
Excellent health, dental, and vision insurance options for you and your familyAmple PTO and paid holidays401k with company matchFlexibility to support a healthy work-life balanceWellness resourcesCompany-sponsored parties, outings, and other perksDevelopment Opportunities
At DCLI, you'll find that everyone - from your coworkers and managers to the senior leadership team - wants to see you succeed and there are opportunities available for you to develop in your current role and prepare to take that next step in your career:
Tuition reimbursementInternal training and educational resourcesQuarterly and annual awards for outstanding performancePathways to promotions and access to advice, feedback, and mentorshipParticipation in professional organizationsInternships
Duties and Responsibilities
Analyze available data from MarTech systems and share insights with Commercial teamProduce and audit the monthly Marketing KPI reportsUndertake quantitative and qualitative research and information gathering (competitive, market conditions, customer segments, etc.)Assist with Customer Experience research and reporting for the broader organization (NPS, Customer Success surveys, Road Service surveys, etc.)Assist with broader market research analysis and reporting including macro-economic business indicators in support of the Finance teamManage the lead queue and top of the funnel activity in Salesforce.comAct as the point person for tactical data improvement efforts with other cross functional teamsQualifications
Bachelor's degree in marketing research/analytics requiredAt least 5 years of relevant work experience in a B2B marketing research/analytics role required - experience in the Transportation industry strongly preferred but not requiredExceptional analytical and strategic thinking abilitiesA passion for statistical research, a desire to "live in the data", a genuine curiosity to see what can be found through analysisAbility to turn data and analysis into digestible business insightsFamiliarity with a broad range of Marketing Automation and Marketing Technology solutions preferred (Salesforce.com, Pardot, GA4, media monitoring tools, SEO tools, etc.)Self-starter with the ability to manage multiple projects simultaneously while maintaining close attention to detailComfort level and ability to work cross functionally at all levels of the organization (administrative to senior leadership)Must be able to pass a pre-employment drug screeningBenefits
We understand that your role at DCLI is only part of who you are. Our comprehensive compensation and benefits package provide resources for you to be your best self, grow professionally and personally, and reach your full potential.
Excellent health, dental, and vision insurance options for you and your familyAmple PTO and paid holidays401k with company matchFlexibility to support a healthy work-life balanceWellness resourcesCompany-sponsored parties, outings, and other perksDevelopment Opportunities
At DCLI, you'll find that everyone - from your coworkers and managers to the senior leadership team - wants to see you succeed and there are opportunities available for you to develop in your current role and prepare to take that next step in your career:
Tuition reimbursementInternal training and educational resourcesQuarterly and annual awards for outstanding performancePathways to promotions and access to advice, feedback, and mentorshipParticipation in professional organizationsInternships