Marketing Communications Manager

Our client, a family-owned, family-run wine & spirits company is seeking a motivated Marketing & Communications Manager with extensive experience in maximizing exposure for lifestyle brands through media placements, social media planning, and influencer programs.Key ResponsibilitiesMedia RelationsSource and leverage media opportunities across the portfolio, prioritizing US-based media outlets and influencers.Build and maintain relationships with traditional media and channel owners to benefit from the latest thinking and innovation.Manage the development of key press materials including press releases, media alerts, and talking points.Secure international media interviews and feature stories, product/sample/image requests.Drive influencer relations to secure PR opportunities for all brands.Monitor and analyze ROI to ensure the effectiveness of media strategies.Digital MarketingDrive digital and social presence for the portfolio.Deliver marketing campaigns from inception to delivery.Utilize digital marketing knowledge to support PR and communications objectives.Ideate on the development of brand social channels, planning and executing the social media elements of integrated communications plans.Ensure social activity is timely and integrated with paid activity.Provide analysis of reporting metrics to guide optimization and future campaigns.Work with content creators and the in-house content team to create engaging multimedia content.Create digital marketing initiatives that grow and engage an online audience.Ensure all activity generates a measurable impact in growth and PR.Brand ManagementLink brand and sales to fulfill commercial objectives, maintaining the flow of information between the brand and the internal sales team.Manage and build relationships with talent to diversify the ambassador network and raise the profile of all brands in the portfolio.SpecialtiesDigital Marketing: Implementing campaigns across digital and social platforms.Brand Management: Brand vision, creative content, and advertising.Media Relations: Managing relationships with media outlets and influencers.Team and Global Partner Management: Leading and coordinating with various teams and partners.Sponsorship Negotiation: Securing beneficial sponsorship deals.Artists & Influencer Management: Building and maintaining relationships with key figures.QualificationsProven experience leading multi-channel campaigns across various platforms for a lifestyle or community goods brand.Demonstrated ability to deliver first-class results and use social channels to grow a brand.Thorough understanding of how PR, content, and social work together in integrated marketing.Strong interest in current music landscape and trends.Exceptional communication skills and the ability to build and maintain strong relationships internally and externally.Entrepreneurial spirit, ambition, drive, and business acumen.Bonus Experience: Expertise in SEO, SEM (Google Adwords or FB Ads), and Paid Social Media.Reporting LineThe Marketing & Communications Manager will report to the Marketing & Communications Director.