The Lincoln Center for Family and Youth
Digital Marketing Manager
The Lincoln Center for Family and Youth, Norristown, Pennsylvania, United States, 19488
Title:Digital Marketing ManagerFLSA:ExemptReports To:VP, Marketing & CommunicationsOrganization Summary:The Lincoln Center for Family and Youth ("TLC") is a social enterprise company serving the Greater Philadelphia Area for over 50 years. Founded in 1970 and incorporated in 1983, TLC is an entrepreneurial nonprofit providing innovative education, coaching, and counseling services to public school students and their families. For more information, please visit https://TheLincolnCenter.comPosition Summary:The Digital Marketing Manager will be a strategic leader responsible for developing and executing digital marketing campaigns that enhance TLC's online presence, engage the various communities we serve, and drive program awareness, participation, and growth. The ideal candidate will have a strong background in digital strategy, content creation, campaign management, and the implementation of systems and tools to optimize marketing efforts.Duties & Responsibilities:• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with TLC's mission and goals, focusing on brand awareness, community engagement, and the promotion and growth of various programs.• Content Creation and Management: Develop, curate, and manage engaging content across all digital channels, including website, social media, podcasts, video, email marketing, and online advertising.• SEO and SEM: Optimize website content for search engines and manage paid advertising campaigns to increase visibility and reach.• Analytics and Reporting: Build and manage dashboards. Monitor and analyze digital marketing metrics to assess performance, identify trends, and make data-driven decisions. Provide regular reports to senior management.• Collaboration : Work closely with leadership, internal teams, and external partners to execute cohesive and impactful marketing efforts across numerous business units.• Brand Consistency: Ensure all digital communications are consistent with TLC's brand voice, visual identity, and core values.• Budget Management: Manage the digital marketing budget, including planning, forecasting, and tracking expenses.• Continuous Improvement: Stay up-to-date with the latest digital marketing trends, tools, and technologies. Continuously seek opportunities to innovate and improve TLC's digital marketing strategies and tactics."Transforming lives and communities - one moment, one choice, one connection at a time"
Skills & Knowledge:• Strong understanding of digital marketing concepts, including SEO, SEM, social media, email marketing, and content marketing.• Excellent verbal and written communication skills, with the ability to collaborate effectively across teams.• Deep understanding of SEO, SEM, social media marketing, and online advertising best practices.• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, etc.).• Experience with CRM and EDM marketing systems• Excellent project management skills with the ability to manage multiple initiatives simultaneously• Creative thinking and problem-solving abilities.• Collaborative team player, comfortable in both leading and supporting roles.• Experience with donor management software is a plus.Education and Experience:• Bachelor's degree in Marketing or related field.• Minimum of 5 years of experience in digital marketingOther Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Work Environment:TLC's Corporate Center located at 1100 Adams Ave., Audubon, PA 19403Work Hours:This is a full-time, 40 hours per week, position; possible evening and/or weekend workEEO Statement:TLC is committed to a policy of Equal Employment Opportunity and does not discriminate on any legally recognized basis, including, but not limited to, race, age, color, religion, sex, marital status, national origin, citizenship, ancestry, physical or mental disability, veteran status, or any other basis recognized by federal, state or local law.
Skills & Knowledge:• Strong understanding of digital marketing concepts, including SEO, SEM, social media, email marketing, and content marketing.• Excellent verbal and written communication skills, with the ability to collaborate effectively across teams.• Deep understanding of SEO, SEM, social media marketing, and online advertising best practices.• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, etc.).• Experience with CRM and EDM marketing systems• Excellent project management skills with the ability to manage multiple initiatives simultaneously• Creative thinking and problem-solving abilities.• Collaborative team player, comfortable in both leading and supporting roles.• Experience with donor management software is a plus.Education and Experience:• Bachelor's degree in Marketing or related field.• Minimum of 5 years of experience in digital marketingOther Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Work Environment:TLC's Corporate Center located at 1100 Adams Ave., Audubon, PA 19403Work Hours:This is a full-time, 40 hours per week, position; possible evening and/or weekend workEEO Statement:TLC is committed to a policy of Equal Employment Opportunity and does not discriminate on any legally recognized basis, including, but not limited to, race, age, color, religion, sex, marital status, national origin, citizenship, ancestry, physical or mental disability, veteran status, or any other basis recognized by federal, state or local law.