Field Marketing Manager - Senior

Job Description: Accountabilities: Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories: Market Definition and Sizing Persona Development Competitive Landscape and Toppan Merrill Position Toppan Merrill Opportunity and Key Objectives Messaging, Positioning and Value Proposition Establishment and Performance Against KPIs, Goals and Objectives Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies Source content and manage blog and social media tactics that support campaigns and programs Working with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials. Liaise with Product Management on all programs to support Toppan Merrill product releases Working closely with Event Management, manage market trade shows and events for assigned vertical Working closely with Digital Marketing, manage online presence for assigned vertical. Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals Additional Responsibilities Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions. Manage the program budget by aligning investments to sales targets and goals Develop customer insight strategies to solicit customer feedback Develop working knowledge of all Toppan Merrill product and service lines Proactively recommend innovative and creative marketing approaches for revenue growth Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands Report weekly/monthly on progress Other responsibilities as assigned. Toppan Merrill is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.