Toppan Merrill
Senior Field Marketing Manager - HYBRID
Toppan Merrill, Saint Paul, Minnesota, United States, 55130
Job Description:
The Field Marketing Manager - Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.
***This is a HYBRID role, Working in office 2 days/week and 3 days working from home ***
Accountabilities:Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:
Market Definition and SizingPersona DevelopmentCompetitive Landscape and Toppan Merrill PositionToppan Merrill Opportunity and Key ObjectivesMessaging, Positioning and Value PropositionEstablishment and Performance Against KPIs, Goals and Objectives
Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategiesSource content and manage blog and social media tactics that support campaigns and programsWorking with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.Liaise with Product Management on all programs to support Toppan Merrill product releasesWorking closely with Event Management, manage market trade shows and events for assigned verticalWorking closely with Digital Marketing, manage online presence for assigned vertical.Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticalsAdditional Responsibilities
Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.Manage the program budget by aligning investments to sales targets and goalsDevelop customer insight strategies to solicit customer feedbackDevelop working knowledge of all Toppan Merrill product and service linesProactively recommend innovative and creative marketing approaches for revenue growthMonitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demandsReport weekly/monthly on progressOther responsibilities as assigned.Requirements:
BS degree in Marketing or a related field. MBA a plus.10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.Demonstrated prior leadership of B2B field marketing programs.Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform and motivate.Strong analytical skills and data-driven thinking and decision making.Demonstrated competency with trends and best practices in field marketing and measurement.Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.Working knowledge of corporate CRM. Preferred: Salesforce.com.
The Field Marketing Manager - Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.
***This is a HYBRID role, Working in office 2 days/week and 3 days working from home ***
Accountabilities:Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:
Market Definition and SizingPersona DevelopmentCompetitive Landscape and Toppan Merrill PositionToppan Merrill Opportunity and Key ObjectivesMessaging, Positioning and Value PropositionEstablishment and Performance Against KPIs, Goals and Objectives
Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategiesSource content and manage blog and social media tactics that support campaigns and programsWorking with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.Liaise with Product Management on all programs to support Toppan Merrill product releasesWorking closely with Event Management, manage market trade shows and events for assigned verticalWorking closely with Digital Marketing, manage online presence for assigned vertical.Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticalsAdditional Responsibilities
Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.Manage the program budget by aligning investments to sales targets and goalsDevelop customer insight strategies to solicit customer feedbackDevelop working knowledge of all Toppan Merrill product and service linesProactively recommend innovative and creative marketing approaches for revenue growthMonitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demandsReport weekly/monthly on progressOther responsibilities as assigned.Requirements:
BS degree in Marketing or a related field. MBA a plus.10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.Demonstrated prior leadership of B2B field marketing programs.Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform and motivate.Strong analytical skills and data-driven thinking and decision making.Demonstrated competency with trends and best practices in field marketing and measurement.Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.Working knowledge of corporate CRM. Preferred: Salesforce.com.