Takeda Pharmaceuticals
Senior Manager, Digital Marketer - Rare Disease Business Unit
Takeda Pharmaceuticals, Cambridge, Massachusetts, us, 02140
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Job Description
About the role:
As a Digital Marketer for RDBU, you will be responsible for the design, execution, measurement and optimization of high-value digital touchpoints which deliver upon brand strategic imperatives for multiple brands in the Hematology franchise. To deliver a best-in-class customer experience, your role will be critical to drive innovative approaches to meet our customers “where they are” across a wide range of digital channels, connecting personal and non-personal engagements in one seamless experience.
As the owner and subject matter expert of digital channels (including media, website, CRM, etc), your role will be critical to simply and effectively translate insights from digital metrics to enable a broader understanding of campaign performance across the brands; then use those insights to drive campaign optimizations. Given the importance of digital channels in the overall omnichannel ecosystem, you will also play a role in consulting on the effectiveness of the overall omnichannel strategy and experience. This requires a strong cross-brand, cross-functional, and cross-agency leadership approach as well as an ability to anticipate short and longer-term opportunities to action upon.
You will partner closely with the RDBU Omnichannel Campaign Planner and DD&T to design innovative customer experiences and apply new capability enhancements for Hematology. Ultimately, you will be responsible for the performance, integrity and measurement of the digital marketing ecosystem, develop and drive best practices for omnichannel HCP and/or Patient communications that uphold Takeda PTRB values and address the needs of our patient community.
This is a hybrid role based in Cambridge, MA and you will report to the RDBU Digital & Omnichannel Marketing Lead.
How you will contribute:
Innovate and evaluate digital marketing opportunities and capabilities that support strategic imperatives for Hematology products
Partner with RDBU Omnichannel Campaign Planner, Corporate Communications, DD&T and PAIR to set objectives that adapt to a dynamic promotional environment while ensuring engagement with stakeholders that reinforces Takeda values
Bring subject matter expertise through strategy and supporting execution on all franchise digital initiatives, collaborating with counterparts on Brand, Portfolio Marketing, and Patient Engagement teams on digital best practices, implementation and performance insights
Ensure all resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements
Drive omnichannel strategy and execution across HEM portfolio to enhance customer and patient experience
Manage digital strategies and measurement plans for all social, CRM, websites and communications across HEM products
Be daily lead in the implementation of digital materials, messaging, and programming, partnering with multiple external agencies
Manage annual promotional budget for all media and digital execution across the portfolio
Represent in the review and approval process of promotional initiatives at PRT
Evaluate performance metrics for media campaigns and direct multiple agencies to optimize execution
Manage agency and vendor budgets with daily oversight and high accountability
Oversee collection of the most immediate and measurable promotional feedback our marketing team receives.
Minimum Requirements/Qualifications:
Bachelor’s degree - preferred in Science and/or Business, and 10 years of relevant brand experience (biopharma, healthcare, consumer packaged goods, agency, etc). Digital experience and/or MBA are a plus.
Must be able to derive business insights from performance data for relevant digital communication channels, including web, email, display and social promotions.
Experience managing creative/digital agencies and budgets required.
Understanding and demonstrated experience in digital marketing with data and omnichannel focus
Must be a team player with strong self-awareness
Must be results oriented, pay attention to detail, be accurate, prompt and able to meet deadlines
Must take accountability for individual work and be able to influence others
Financial, analytical, and decision-making skills
Must possess ability to be a fast learner, be creative, flexible and adapt quickly to Takeda’s rapid pace
The ability to communicate objectives and results to a variety of audiences
Strong presentation skills and ability to partner with Sales staff
Adaptable and open to an environment of change
Proficiency in Microsoft Excel and PowerPoint
Preferred:
Knowledge of Tableau or similar data visualization software preferred
Technical proficiency with data visualization tools a plus
Travel Requirements: 10%
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Note: Required 5 days per month. 500 Kendall, Cambridge, MA
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Cambridge, MA
U.S. Base Salary Range:
$133,000.00 - $209,000.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Cambridge, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Description
About the role:
As a Digital Marketer for RDBU, you will be responsible for the design, execution, measurement and optimization of high-value digital touchpoints which deliver upon brand strategic imperatives for multiple brands in the Hematology franchise. To deliver a best-in-class customer experience, your role will be critical to drive innovative approaches to meet our customers “where they are” across a wide range of digital channels, connecting personal and non-personal engagements in one seamless experience.
As the owner and subject matter expert of digital channels (including media, website, CRM, etc), your role will be critical to simply and effectively translate insights from digital metrics to enable a broader understanding of campaign performance across the brands; then use those insights to drive campaign optimizations. Given the importance of digital channels in the overall omnichannel ecosystem, you will also play a role in consulting on the effectiveness of the overall omnichannel strategy and experience. This requires a strong cross-brand, cross-functional, and cross-agency leadership approach as well as an ability to anticipate short and longer-term opportunities to action upon.
You will partner closely with the RDBU Omnichannel Campaign Planner and DD&T to design innovative customer experiences and apply new capability enhancements for Hematology. Ultimately, you will be responsible for the performance, integrity and measurement of the digital marketing ecosystem, develop and drive best practices for omnichannel HCP and/or Patient communications that uphold Takeda PTRB values and address the needs of our patient community.
This is a hybrid role based in Cambridge, MA and you will report to the RDBU Digital & Omnichannel Marketing Lead.
How you will contribute:
Innovate and evaluate digital marketing opportunities and capabilities that support strategic imperatives for Hematology products
Partner with RDBU Omnichannel Campaign Planner, Corporate Communications, DD&T and PAIR to set objectives that adapt to a dynamic promotional environment while ensuring engagement with stakeholders that reinforces Takeda values
Bring subject matter expertise through strategy and supporting execution on all franchise digital initiatives, collaborating with counterparts on Brand, Portfolio Marketing, and Patient Engagement teams on digital best practices, implementation and performance insights
Ensure all resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements
Drive omnichannel strategy and execution across HEM portfolio to enhance customer and patient experience
Manage digital strategies and measurement plans for all social, CRM, websites and communications across HEM products
Be daily lead in the implementation of digital materials, messaging, and programming, partnering with multiple external agencies
Manage annual promotional budget for all media and digital execution across the portfolio
Represent in the review and approval process of promotional initiatives at PRT
Evaluate performance metrics for media campaigns and direct multiple agencies to optimize execution
Manage agency and vendor budgets with daily oversight and high accountability
Oversee collection of the most immediate and measurable promotional feedback our marketing team receives.
Minimum Requirements/Qualifications:
Bachelor’s degree - preferred in Science and/or Business, and 10 years of relevant brand experience (biopharma, healthcare, consumer packaged goods, agency, etc). Digital experience and/or MBA are a plus.
Must be able to derive business insights from performance data for relevant digital communication channels, including web, email, display and social promotions.
Experience managing creative/digital agencies and budgets required.
Understanding and demonstrated experience in digital marketing with data and omnichannel focus
Must be a team player with strong self-awareness
Must be results oriented, pay attention to detail, be accurate, prompt and able to meet deadlines
Must take accountability for individual work and be able to influence others
Financial, analytical, and decision-making skills
Must possess ability to be a fast learner, be creative, flexible and adapt quickly to Takeda’s rapid pace
The ability to communicate objectives and results to a variety of audiences
Strong presentation skills and ability to partner with Sales staff
Adaptable and open to an environment of change
Proficiency in Microsoft Excel and PowerPoint
Preferred:
Knowledge of Tableau or similar data visualization software preferred
Technical proficiency with data visualization tools a plus
Travel Requirements: 10%
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Note: Required 5 days per month. 500 Kendall, Cambridge, MA
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Cambridge, MA
U.S. Base Salary Range:
$133,000.00 - $209,000.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Cambridge, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time