Georgia State University
Social Media Manager
Georgia State University, Atlanta, Georgia, United States, 30303
Description
:
Social Media Manager
Public Relations and Marketing Communications
Georgia State University
Working with partners across the university, Public Relations and Marketing Communications develops strategies and implements plans and initiatives that foster open and honest communication, the foundation of that trust. Our goal is to produce clear and consistent communication that is fundamental to establishing and maintaining our credibility and building support for our university.
Georgia State is rooted in a culture of independence, entrepreneurship and individual interests that further its mission of teaching, research and public service. Public Relations and Marketing Communications puts the pieces together to create coherent messages that convey the huge impact, depth, breadth and diversity of our university. We seek to build public understanding of and support for the university by clearly communicating its distinctive qualities, its value and importance.
The Division of
Public Relations and Marketing Communications
(PRMC) at Georgia State University is seeking to hire a
Social Media Manager
at its downtown Atlanta location.
WHAT MAKES GSU A GREAT PLACE?
Flexible work environment.
Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
A knowledge-sharing organization that works collaboratively with diverse partners.
Professional development opportunity and mentorship.
A rapidly growing center within an academic setting.
WHAT WILL YOU DO:
The selected candidate will work with the leadership team in PRMC and university partners to manage and monitor the social media platforms for Georgia State University. The selected candidate will use social media to engage with prospective and current students, and the Georgia State community. This person will be responsible for evaluating effectiveness of content posting on social media platforms, creating social media campaigns, developing relationships using social media, and running, managing, tracking and maintaining administrative oversight of social media accounts.
DUTIES AND RESPONSIBILITIES INCLUDE:
Works with leadership team to plan and create comprehensive social media strategies that support the university and drive increased interest in Georgia State University.
Coordinates the distribution of content for a variety of audiences to be used across multiple social media channels and campaigns.
Manages social media coordinator for undergraduate Admissions.
Ensures consistency and quality control of content with university branding, visual identity and editorial style.
Provide administrative oversight of university social media accounts. Works closely with various departments across the university to coordinate social media efforts and amplify messaging.
Manages Hootsuite, the enterprise-level social media marketing and management tool. Manages relationship with account representatives, trains new users and advises on best practices and product updates.
Implements marketing strategies and tactics and manages paid social media campaigns.
Monitor social media channels, respond to inquiries, comments and messages in a timely manner, and foster positive interactions.
Manages a content calendar.
Uses analytics and related dashboards (Hootsuite, Google Analytics, etc.) to evaluate the effectiveness of social media campaigns. Uses the data to improve reach and engagement on social media pages and platforms.
Assist during events for live coverage on social media.
Stay informed about best practices and platform updates to ensure social media presence remains innovative and relevant.
Performs other related duties as assigned.
Disclaimer: This job requisition provides a high-level job definition.
It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor.
Qualifications
:
Minimum Requirements:
Bachelor's degree and two years of related experience; or high school diploma or GED and eight years of related experience; or a combination of education and related experience.
Preferred Requirements:
Exceptional communication skills, adept at crafting compelling content and packaging messages in a variety of ways for multiple audiences and platforms.
Experience in digital marketing communications; Use of social media management tools (Hootsuite preferred), analytics and related dashboards.
Track record of leveraging content and social media to support an organization's vision and elevate its reputation.
Ability to adhere to and uphold university brand identity standards and editorial style guidelines.
Creative and collaborative problem solver.
Passionate about higher education, with knowledge and interest in a wide range of academic fields.
Supervisory or managerial experience.
College/Business Unit : Public Relations and Marketing Communication
Department: 435500000
Location : Atlanta Campus
Shift: First
Salary : $60,000
Pay Grade: 16
FLSA Status: Exempt
Job Type: Full Time (Benefits Eligible)
Job Posting : 07/24/24, 3:57:00 PM
Closing Date
: 08/08/24, 3:59:00 AM
Special Instructions:
To be fully considered for this position, all candidates at the time of submission must provide the following documents:
A complete and accurate GSU application
Resume
Finalist candidates must submit names and contact information for three references.
#LI-DB1Georgia State University Values: COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place. INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents. USG Core Value Statement: The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect.
These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at policymanual/section6/C2653.
Equal Employment Opportunity: Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check: Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record.
Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security.It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office.
Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
:
Social Media Manager
Public Relations and Marketing Communications
Georgia State University
Working with partners across the university, Public Relations and Marketing Communications develops strategies and implements plans and initiatives that foster open and honest communication, the foundation of that trust. Our goal is to produce clear and consistent communication that is fundamental to establishing and maintaining our credibility and building support for our university.
Georgia State is rooted in a culture of independence, entrepreneurship and individual interests that further its mission of teaching, research and public service. Public Relations and Marketing Communications puts the pieces together to create coherent messages that convey the huge impact, depth, breadth and diversity of our university. We seek to build public understanding of and support for the university by clearly communicating its distinctive qualities, its value and importance.
The Division of
Public Relations and Marketing Communications
(PRMC) at Georgia State University is seeking to hire a
Social Media Manager
at its downtown Atlanta location.
WHAT MAKES GSU A GREAT PLACE?
Flexible work environment.
Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
A knowledge-sharing organization that works collaboratively with diverse partners.
Professional development opportunity and mentorship.
A rapidly growing center within an academic setting.
WHAT WILL YOU DO:
The selected candidate will work with the leadership team in PRMC and university partners to manage and monitor the social media platforms for Georgia State University. The selected candidate will use social media to engage with prospective and current students, and the Georgia State community. This person will be responsible for evaluating effectiveness of content posting on social media platforms, creating social media campaigns, developing relationships using social media, and running, managing, tracking and maintaining administrative oversight of social media accounts.
DUTIES AND RESPONSIBILITIES INCLUDE:
Works with leadership team to plan and create comprehensive social media strategies that support the university and drive increased interest in Georgia State University.
Coordinates the distribution of content for a variety of audiences to be used across multiple social media channels and campaigns.
Manages social media coordinator for undergraduate Admissions.
Ensures consistency and quality control of content with university branding, visual identity and editorial style.
Provide administrative oversight of university social media accounts. Works closely with various departments across the university to coordinate social media efforts and amplify messaging.
Manages Hootsuite, the enterprise-level social media marketing and management tool. Manages relationship with account representatives, trains new users and advises on best practices and product updates.
Implements marketing strategies and tactics and manages paid social media campaigns.
Monitor social media channels, respond to inquiries, comments and messages in a timely manner, and foster positive interactions.
Manages a content calendar.
Uses analytics and related dashboards (Hootsuite, Google Analytics, etc.) to evaluate the effectiveness of social media campaigns. Uses the data to improve reach and engagement on social media pages and platforms.
Assist during events for live coverage on social media.
Stay informed about best practices and platform updates to ensure social media presence remains innovative and relevant.
Performs other related duties as assigned.
Disclaimer: This job requisition provides a high-level job definition.
It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor.
Qualifications
:
Minimum Requirements:
Bachelor's degree and two years of related experience; or high school diploma or GED and eight years of related experience; or a combination of education and related experience.
Preferred Requirements:
Exceptional communication skills, adept at crafting compelling content and packaging messages in a variety of ways for multiple audiences and platforms.
Experience in digital marketing communications; Use of social media management tools (Hootsuite preferred), analytics and related dashboards.
Track record of leveraging content and social media to support an organization's vision and elevate its reputation.
Ability to adhere to and uphold university brand identity standards and editorial style guidelines.
Creative and collaborative problem solver.
Passionate about higher education, with knowledge and interest in a wide range of academic fields.
Supervisory or managerial experience.
College/Business Unit : Public Relations and Marketing Communication
Department: 435500000
Location : Atlanta Campus
Shift: First
Salary : $60,000
Pay Grade: 16
FLSA Status: Exempt
Job Type: Full Time (Benefits Eligible)
Job Posting : 07/24/24, 3:57:00 PM
Closing Date
: 08/08/24, 3:59:00 AM
Special Instructions:
To be fully considered for this position, all candidates at the time of submission must provide the following documents:
A complete and accurate GSU application
Resume
Finalist candidates must submit names and contact information for three references.
#LI-DB1Georgia State University Values: COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place. INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents. USG Core Value Statement: The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect.
These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at policymanual/section6/C2653.
Equal Employment Opportunity: Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check: Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record.
Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security.It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office.
Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.