Yamaha Corporation of America
Marcomm Manager (Commercial Audio)
Yamaha Corporation of America, Buena Park, California, United States, 90620
Description
Yamaha employees are committed to helping everyone progress, express and connect through music and sound.
We offer innovative, finely crafted and award-winning products for the entire journey.
As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
The Marcomm Manager (Commercial Audio dept) is based in the Buena Park, CA office and is a hybrid schedule.
Purpose of Role
Leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.
Key Accountabilities Include
Ensures growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective marketing materials, media platforms, and campaigns
Ensures that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
Ensures that the category MarCom budget aligns with YCA's priorities and highest impact activities
Ensures successful execution of the Category's go-to-market strategies to create demand and preference for Yamaha products
Primary Responsibilities Include
Partners with internal teams (e.g., Product Marketing and Sales) to define and execute go-to-market strategies
Crafts category and product communication strategies and marketing initiatives
Develops campaign plans and briefs for marketing initiatives, brief creative teams and provides feedback
Core Functional Competencies
Customer Insights:
Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding:
Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Communication Integration:
Integrate marketing communication campaigns across modes and channels
Marketing Plan Development:
Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
Marketing Strategy Development:
Select a course of action to achieve marketing goals
Project Communication Management:
Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process
Sales Alignment and Support : Align marketing work with, and support, sales efforts
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability
Qualifications
Ideal
Able to build cross-platform traditional, digital, and social marketing programs.
Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
Demonstrates success in writing compelling creative briefs and leading a team of creative/media agency partners.
Budget management.
Preferred
Experience developing marketing strategies and communications with top consumer brands.
Demonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools.
Demonstrates experience influencing the direction of one or more of these marketing vehicles.
Experience collaborating across multiple geographies and cultures.
Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana).
Demonstrates success in a high-volume, matrixed organization.
Here's What We'll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Flexible work options (including hybrid schedule)
Casual dress
Vacation, sick-time and personal floating holidays
Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
Inclusive and passionate culture
We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha
Compensation
Up to $112,720/ per year
The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits.
The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Yamaha employees are committed to helping everyone progress, express and connect through music and sound.
We offer innovative, finely crafted and award-winning products for the entire journey.
As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
The Marcomm Manager (Commercial Audio dept) is based in the Buena Park, CA office and is a hybrid schedule.
Purpose of Role
Leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.
Key Accountabilities Include
Ensures growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective marketing materials, media platforms, and campaigns
Ensures that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
Ensures that the category MarCom budget aligns with YCA's priorities and highest impact activities
Ensures successful execution of the Category's go-to-market strategies to create demand and preference for Yamaha products
Primary Responsibilities Include
Partners with internal teams (e.g., Product Marketing and Sales) to define and execute go-to-market strategies
Crafts category and product communication strategies and marketing initiatives
Develops campaign plans and briefs for marketing initiatives, brief creative teams and provides feedback
Core Functional Competencies
Customer Insights:
Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding:
Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Communication Integration:
Integrate marketing communication campaigns across modes and channels
Marketing Plan Development:
Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
Marketing Strategy Development:
Select a course of action to achieve marketing goals
Project Communication Management:
Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process
Sales Alignment and Support : Align marketing work with, and support, sales efforts
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability
Qualifications
Ideal
Able to build cross-platform traditional, digital, and social marketing programs.
Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
Demonstrates success in writing compelling creative briefs and leading a team of creative/media agency partners.
Budget management.
Preferred
Experience developing marketing strategies and communications with top consumer brands.
Demonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools.
Demonstrates experience influencing the direction of one or more of these marketing vehicles.
Experience collaborating across multiple geographies and cultures.
Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana).
Demonstrates success in a high-volume, matrixed organization.
Here's What We'll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Flexible work options (including hybrid schedule)
Casual dress
Vacation, sick-time and personal floating holidays
Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
Inclusive and passionate culture
We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha
Compensation
Up to $112,720/ per year
The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits.
The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)