Amazon
Sr. Marketing Manager, Amazon Core Exports
Amazon, Seattle, Washington, us, 98127
Description
The International Exports team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized customer experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon store or retail presence today.
We are seeking an experienced Senior Marketing Manager to lead mobile growth, in-app marketing, and market research initiatives. The ideal candidate possesses a bar-raising strategic lens for mobile growth campaigns and customer insights. They will be in charge of best-in-class marketing strategies that will drive mobile app awareness, discoverability, engagement and loyalty. They will own strategies and implementation of App Store Optimization, Paid App Marketing, First App Purchase incentivization, and in-app repeat purchases. They will also lead global market research initiatives to champion customer insights for the larger Exports team.
This is a high-visibility position with scope for creativity and self-development. The ideal candidate will use a customer backwards approach in proactively identifying key insights into customer perceptions, preferences and behaviors, and implementing actions to improve app installs, sign-in, and in-app purchases. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will make recommendations, construct debates, and inform leadership decisions. You will be comfortable thinking big and diving deep.
Key job responsibilities
• Lead mobile growth strategies across the marketing funnel to drive app install, sign-in, engagement and purchase.
• Own the planning and execution of App Store Optimization, Paid App Marketing, and In-App Purchase promotions.
• Design, analyze and optimize performance of mobile growth strategies, and share business impact and learnings across teams and levels.
• Support Product/Tech in rolling out new mobile app features and experiments.
• Lead quantitative and qualitative market research initiatives to fuel marketing and business strategies and planning for the Exports team.
Basic Qualifications
Bachelor’s degree or equivalent experience
5+ years of professional non-internship experience in marketing, product management, customer research, analytics, or related field
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling mobile app marketing programs
Experience conducting market research via agency partnership
Preferred Qualifications
Experience with driving customer growth through mobile app marketing programs (App Store Optimization, Paid App Marketing, In-App Purchase, etc.)
Experience with mobile marketing analytics tools like AppsFlyer and data.ai
Experience with designing and running marketing experiments
Experience with designing and executing end-to-end market research projects
Experience presenting metrics and progress to goal to senior leadership
Experience working with Product Management and Engineering stakeholders to define opportunities, scope requirements, and implement CX enhancements.
Experience in global marketing, ideally managing geographically diverse customer segments
Excellent written and verbal communication skills
MBA or Masters in Economics, Marketing, Statistics, Mathematics, Advertising or related field
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The International Exports team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized customer experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon store or retail presence today.
We are seeking an experienced Senior Marketing Manager to lead mobile growth, in-app marketing, and market research initiatives. The ideal candidate possesses a bar-raising strategic lens for mobile growth campaigns and customer insights. They will be in charge of best-in-class marketing strategies that will drive mobile app awareness, discoverability, engagement and loyalty. They will own strategies and implementation of App Store Optimization, Paid App Marketing, First App Purchase incentivization, and in-app repeat purchases. They will also lead global market research initiatives to champion customer insights for the larger Exports team.
This is a high-visibility position with scope for creativity and self-development. The ideal candidate will use a customer backwards approach in proactively identifying key insights into customer perceptions, preferences and behaviors, and implementing actions to improve app installs, sign-in, and in-app purchases. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will make recommendations, construct debates, and inform leadership decisions. You will be comfortable thinking big and diving deep.
Key job responsibilities
• Lead mobile growth strategies across the marketing funnel to drive app install, sign-in, engagement and purchase.
• Own the planning and execution of App Store Optimization, Paid App Marketing, and In-App Purchase promotions.
• Design, analyze and optimize performance of mobile growth strategies, and share business impact and learnings across teams and levels.
• Support Product/Tech in rolling out new mobile app features and experiments.
• Lead quantitative and qualitative market research initiatives to fuel marketing and business strategies and planning for the Exports team.
Basic Qualifications
Bachelor’s degree or equivalent experience
5+ years of professional non-internship experience in marketing, product management, customer research, analytics, or related field
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling mobile app marketing programs
Experience conducting market research via agency partnership
Preferred Qualifications
Experience with driving customer growth through mobile app marketing programs (App Store Optimization, Paid App Marketing, In-App Purchase, etc.)
Experience with mobile marketing analytics tools like AppsFlyer and data.ai
Experience with designing and running marketing experiments
Experience with designing and executing end-to-end market research projects
Experience presenting metrics and progress to goal to senior leadership
Experience working with Product Management and Engineering stakeholders to define opportunities, scope requirements, and implement CX enhancements.
Experience in global marketing, ideally managing geographically diverse customer segments
Excellent written and verbal communication skills
MBA or Masters in Economics, Marketing, Statistics, Mathematics, Advertising or related field
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.