Weber Shandwick
Vice President, Media Relations
Weber Shandwick, Dallas, Texas, United States, 75215
Weber Shandwick is looking for a Vice President, Media Relations with Consumer and Food PR experience to join our consumer team in Dallas.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.We Are Seeking:We’re seeking a dynamic Vice President with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands. With a minimum of 8-10 years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You’ll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.What You Will Be Doing:Crafting and telling compelling storiesCreating and guiding smart earned-led media strategies across various programsBuilding and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reportersDeveloping a deep understanding of our client’s business and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teamsAssisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthyCounseling junior members of the team to effectively work with the media and developing their skill sets in the agency settingAllocating agency resources in accordance with our client’s budgetBringing a client-focused attitude that results in work being performed to the highest quality standardsPresenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projectsProactively looking for and telling impactful stories for clients that further business objectivesProviding ongoing insights to colleagues and clients on specific reporters and the state of the mediaParticipating in RFPs and contributing to the development of agency brand POVsWhat We’re Looking For:Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 8-10 years of experience and increased responsibility overseeing earned media strategy development and executionKnowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferredExperience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not requiredProven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brandsSeveral close relationships with top-tier food and lifestyle media at the national level and a history of successful placementsA working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverablesManagement of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.BA or BS in Public Relations, Communications, Journalism or related fieldProven aptitude to solve problems, handle crises, and make quick decisions with incomplete informationExceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategyWorking in and/or with large, marketing-oriented companiesEffective team supervision and leadershipExcellent communication skills; verbal and writtenAbility to media train senior clientsCan integrate earned media strategy seamlessly with digital, social and paidStrong presentation skills and the ability to craft strategy for new business presentationsAbility to effectively balance and prioritize multiple projects and deliverables
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Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.We Are Seeking:We’re seeking a dynamic Vice President with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands. With a minimum of 8-10 years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You’ll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.What You Will Be Doing:Crafting and telling compelling storiesCreating and guiding smart earned-led media strategies across various programsBuilding and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reportersDeveloping a deep understanding of our client’s business and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teamsAssisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthyCounseling junior members of the team to effectively work with the media and developing their skill sets in the agency settingAllocating agency resources in accordance with our client’s budgetBringing a client-focused attitude that results in work being performed to the highest quality standardsPresenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projectsProactively looking for and telling impactful stories for clients that further business objectivesProviding ongoing insights to colleagues and clients on specific reporters and the state of the mediaParticipating in RFPs and contributing to the development of agency brand POVsWhat We’re Looking For:Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 8-10 years of experience and increased responsibility overseeing earned media strategy development and executionKnowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferredExperience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not requiredProven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brandsSeveral close relationships with top-tier food and lifestyle media at the national level and a history of successful placementsA working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverablesManagement of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.BA or BS in Public Relations, Communications, Journalism or related fieldProven aptitude to solve problems, handle crises, and make quick decisions with incomplete informationExceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategyWorking in and/or with large, marketing-oriented companiesEffective team supervision and leadershipExcellent communication skills; verbal and writtenAbility to media train senior clientsCan integrate earned media strategy seamlessly with digital, social and paidStrong presentation skills and the ability to craft strategy for new business presentationsAbility to effectively balance and prioritize multiple projects and deliverables
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