MediaMonks
Associate Director, Influencer Strategy
MediaMonks, New York, New York, us, 10261
The Associate Director, Influencer Strategy, will be responsible for developing and leading influencer strategy that authentically reinforces our Client's brand values while connecting with and shaping culture. This person will play a pivotal role in shaping and executing influencer campaigns, with a focus on identifying and solidifying relationships with authentic influencers and brand partners in order to build credibility for the brand. It's all about finding the right people and partners and telling powerful and distinct stories that will be our Client break through and leave lasting impact in the beauty space.
Key Responsibilities include:
Analyze target audience drivers and personas to identify and cast influencers that align with the brand's values and objectivesDifferentiate between influencers and creators, selecting the right combination of profiles to enhance brand visibilityLead influencer campaigns as scale, ensuring seamless collaboration with influencers, brand teams and creative teamsWrite comprehensive briefs and collaborate with internal and external stakeholders throughout the campaign processMonitor influencer KPIs and campaign performance against business objectives to ensure maximum ROIProvide guidance around how to integrate Influencer within the larger strategyContribution as a thought leader to the larger Strategy teamQualifications:
Proven experience in influencer marketing, social media management, or related rolesFamiliarity with legal and ethical guidelines governing influencer marketing practiceExperience in developing digital, social and content strategiesStrong understanding of how to measure success and which metrics are the valuable ones according to objectives, digital channels, and formatsSomebody who is passionate about social media with an understanding of Platform business manager (i.e TikTok business manager, Meta business manager, Snapchat for Business)Experience briefing and managing content creators and influencer.Knowledge of paid social media campaigns - working with media agencies, understanding media measurements and paid creative best practices a plusCompensationThe anticipated salary range for this position is $120,000 - $130,000 annually. Salary is determined by a combination of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
#LI-AO1#LI-HYBRIDWhat We OfferBenefits
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRAGenerous PTO and 15 company-wide holidays401k with company contributionPaid parental leaveWork-life balance with an emphasis on personal well-beingCareer growth in a disruptor space & entrepreneurial opportunities within the Media.Monks networkA globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here !)
Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.
Salary Range$120,000-$130,000 USD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI-managed by the industry's best and most diverse digital talent-to help the world's trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents-and resonates with-the world around us.
While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website ( https://monks.com/careers ) and will never ask for payment or bank account information during the recruitment process.
Key Responsibilities include:
Analyze target audience drivers and personas to identify and cast influencers that align with the brand's values and objectivesDifferentiate between influencers and creators, selecting the right combination of profiles to enhance brand visibilityLead influencer campaigns as scale, ensuring seamless collaboration with influencers, brand teams and creative teamsWrite comprehensive briefs and collaborate with internal and external stakeholders throughout the campaign processMonitor influencer KPIs and campaign performance against business objectives to ensure maximum ROIProvide guidance around how to integrate Influencer within the larger strategyContribution as a thought leader to the larger Strategy teamQualifications:
Proven experience in influencer marketing, social media management, or related rolesFamiliarity with legal and ethical guidelines governing influencer marketing practiceExperience in developing digital, social and content strategiesStrong understanding of how to measure success and which metrics are the valuable ones according to objectives, digital channels, and formatsSomebody who is passionate about social media with an understanding of Platform business manager (i.e TikTok business manager, Meta business manager, Snapchat for Business)Experience briefing and managing content creators and influencer.Knowledge of paid social media campaigns - working with media agencies, understanding media measurements and paid creative best practices a plusCompensationThe anticipated salary range for this position is $120,000 - $130,000 annually. Salary is determined by a combination of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
#LI-AO1#LI-HYBRIDWhat We OfferBenefits
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRAGenerous PTO and 15 company-wide holidays401k with company contributionPaid parental leaveWork-life balance with an emphasis on personal well-beingCareer growth in a disruptor space & entrepreneurial opportunities within the Media.Monks networkA globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here !)
Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.
Salary Range$120,000-$130,000 USD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI-managed by the industry's best and most diverse digital talent-to help the world's trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents-and resonates with-the world around us.
While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website ( https://monks.com/careers ) and will never ask for payment or bank account information during the recruitment process.