BCforward
Advertising Manager
BCforward, Palo Alto, California, United States, 94306
We are currently sourcing for
Ad Operations Manager (Expert) - Palo Alto, CA 94304
with one of our direct clients.Job title: Ad Operations Manager (Expert)Location: Palo Alto, CA 94304 (Hybrid - 3 Days onsite, 2 days remote)Duration: 12 Months Contract.
As a Publisher Ad Operations Specialist, you will play a critical role in driving revenue for our company by managing and optimizing our on-site advertising inventory. You will be responsible for the entire ad lifecycle, from architecting, integration, setup and testing to trafficking, optimizing, reporting and analysis. This is a new organization starting up to build out a new monetization initiative for Client.
Responsibilities:Align and deploy the chosen Ad server for client's business.Manage and optimize ad inventory across key platforms.Traffic and track ad campaigns according to requirements from our campaign management team(s).Ensure proper ad serving, troubleshoot discrepancies, and optimize campaigns.Manage staged rollouts and A/ B tests of campaigns.Monitor campaign performance metrics (impressions, clicks, CTR, etc.) and generate reports.Identify and implement strategies to improve ad performance and maximize revenue.Work closely with campaign management team to understand campaign goals and ensure successful execution.Stay up to date on the latest ad tech trends and best practices.
Qualifications:Minimum 5+ years of experience in ad operations or a related field (digital advertising, marketing).Proven experience working with ad server platforms (e.g., Google Ad Manager, etc.).Mandatory experience onboarding publisher sell side ad server.Excellent analytical skills with the ability to interpret data and identify trends.Meticulous attention to detail and a commitment to accuracy.Proficient in MS Office Suite (Excel, Word).
Ad Operations Manager (Expert) - Palo Alto, CA 94304
with one of our direct clients.Job title: Ad Operations Manager (Expert)Location: Palo Alto, CA 94304 (Hybrid - 3 Days onsite, 2 days remote)Duration: 12 Months Contract.
As a Publisher Ad Operations Specialist, you will play a critical role in driving revenue for our company by managing and optimizing our on-site advertising inventory. You will be responsible for the entire ad lifecycle, from architecting, integration, setup and testing to trafficking, optimizing, reporting and analysis. This is a new organization starting up to build out a new monetization initiative for Client.
Responsibilities:Align and deploy the chosen Ad server for client's business.Manage and optimize ad inventory across key platforms.Traffic and track ad campaigns according to requirements from our campaign management team(s).Ensure proper ad serving, troubleshoot discrepancies, and optimize campaigns.Manage staged rollouts and A/ B tests of campaigns.Monitor campaign performance metrics (impressions, clicks, CTR, etc.) and generate reports.Identify and implement strategies to improve ad performance and maximize revenue.Work closely with campaign management team to understand campaign goals and ensure successful execution.Stay up to date on the latest ad tech trends and best practices.
Qualifications:Minimum 5+ years of experience in ad operations or a related field (digital advertising, marketing).Proven experience working with ad server platforms (e.g., Google Ad Manager, etc.).Mandatory experience onboarding publisher sell side ad server.Excellent analytical skills with the ability to interpret data and identify trends.Meticulous attention to detail and a commitment to accuracy.Proficient in MS Office Suite (Excel, Word).