Constellation Brands
Social Media Strategy & Content Manager
Constellation Brands, Napa, California, United States, 94559
Job DescriptionAbout Us:The Prisoner Wine Company started over 20 years ago with a vision to revolutionize the wine industry by introducing high-end blends. Departing from the single varietal trend dominating the market, The Prisoner pioneered the concept of sophisticated red blends, reshaping industry standards. Guided by the belief that bold ideas stem from fearless thinking, we challenge conventions and prioritize quality over conformity. Our portfolio embodies this ethos, offering a diverse range of wines that defy expectations.Continuing our quest for excellence, our portfolio has expanded to include five distinct brands—The Prisoner, Unshackled, Domaine Curry, Blindfold and SALDO —comprising over 30 wines across various varietals and price points. With each bottle, and each guest hosted at our Napa Valley tasting lounge, we redefine the luxury wine experience, standing apart from the norm and inviting consumers to embrace uniqueness.The Role:The Social Media Strategy & Content Manager, The Prisoner Wine Company will support The Prisoner Wine Company portfolio of brands, including The Prisoner, Unshackled, Domaine Curry, Blindfold and SALDO. This role is responsible for developing and executing dynamic, data-driven social media content and community management strategies. This role reports to the Brand Communications Manager - The Prisoner Wine Company.
San Francisco Bay Area or Napa location required.Responsibilities:Collaborate on development of portfolio and brand-specific social media playbooks that guide strategy, set KPIs and reporting structure, and define processes & ways of workingDevelop and implement comprehensive social media strategies and content calendars for each brand that are aligned with company goals, tap into cultural trends/moments, and ensure consistent messaging, brand positioning, brand tone and best practices across all platforms.Oversee content sourcing, including:
Translate brand ethos, social media strategy, and content calendar into effective creative briefs for content creationManage social photo and video shoots. Responsible for determining shot list, creating mood board and coordinating shootsAbility to, on occasion, personally shoot and edit product, lifestyle, people and event photos, and to personally create and edit GIFs and videos from sourced (or personally shot) contentProvide feedback and manage revisions to deliver final brand and strategy-aligned content from multiple sources
Write effective social media captions tailored by brand and platform by leveraging brand-specific knowledge and existing copy from Creative and PR teamsPost regular, optimally timed content across all key channels according to each brand's strategyLeverage deep understanding of platforms and consumer engagement for effective community management to strengthen customer and stakeholder relationships, grow online following, use insights to inform brand strategies, and ultimately drive omnichannel salesPartner with Brand Communications, Brand Management, Direct to Consumer eCommerce, Hospitality, and other cross-functional teams to drive cohesive strategies and promote cross-channel opportunitiesConsult on targeted paid amplification in partnership with DTC eComm and PR teamsUtilize third party tools, e.g. Sprout Social, to post, monitor, and engage across brandsIdentify, test and adopt new social marketing and community outreach opportunitiesLeverage tools and critical thinking skills to set KPIs, measure results, and communicate the impact to key internal stakeholders, while leveraging learnings for future campaignsCore CompetenciesDeep understanding of the social media landscape, channels, algorithms and paid amplification strategiesAbility to think strategically and develop measurable plans that support the company’s business objectivesAbility to develop social media strategies tailored to each brand and to engage with audiences in voice, tone and messaging unique to each brandAbility to interact effectively with peers and leaders at all levels of the organization and serve as a brand ambassador for both the Communications team and our brandsProven ability in written and visual storytelling to bring a brand to life and drive engagementSelf-starter who takes initiative to proactively own and drive effortsResults-oriented, with the ability to deliver results that impact business performanceSuperior organizational, analytical, problem-solving, project and time management skillsAbility to effectively prioritize, manage change, and meet deadlines while delivering high quality work and communicate effectively with partners throughoutAbility to successfully navigate a highly complex, matrixed, and collaborative business environmentThorough proficiency in core project management software (e.g. Microsoft Word, Excel and PPT, project and content management tools) as well as content creation and editing programs (e.g. Canva)Recommended QualificationsBachelor’s Degree3+ years of experience at an agency or in-house with a digitally native, high growth consumer brand(s)3+ years of experience managing social media strategies across multiple channelsPhysical Requirements/OtherFlexible schedule to work weekends and evenings as required for content posting, community management, and/or event attendanceWork in a normal office and/or remote environment. Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Able to lift 40 lbs on occasionLocationSan Francisco, California
Additional LocationsLos Angeles, California, Napa, California
Job TypeFull time
Job AreaMarketing
The salary range for this role is:$93,100.00 - $139,700.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
San Francisco Bay Area or Napa location required.Responsibilities:Collaborate on development of portfolio and brand-specific social media playbooks that guide strategy, set KPIs and reporting structure, and define processes & ways of workingDevelop and implement comprehensive social media strategies and content calendars for each brand that are aligned with company goals, tap into cultural trends/moments, and ensure consistent messaging, brand positioning, brand tone and best practices across all platforms.Oversee content sourcing, including:
Translate brand ethos, social media strategy, and content calendar into effective creative briefs for content creationManage social photo and video shoots. Responsible for determining shot list, creating mood board and coordinating shootsAbility to, on occasion, personally shoot and edit product, lifestyle, people and event photos, and to personally create and edit GIFs and videos from sourced (or personally shot) contentProvide feedback and manage revisions to deliver final brand and strategy-aligned content from multiple sources
Write effective social media captions tailored by brand and platform by leveraging brand-specific knowledge and existing copy from Creative and PR teamsPost regular, optimally timed content across all key channels according to each brand's strategyLeverage deep understanding of platforms and consumer engagement for effective community management to strengthen customer and stakeholder relationships, grow online following, use insights to inform brand strategies, and ultimately drive omnichannel salesPartner with Brand Communications, Brand Management, Direct to Consumer eCommerce, Hospitality, and other cross-functional teams to drive cohesive strategies and promote cross-channel opportunitiesConsult on targeted paid amplification in partnership with DTC eComm and PR teamsUtilize third party tools, e.g. Sprout Social, to post, monitor, and engage across brandsIdentify, test and adopt new social marketing and community outreach opportunitiesLeverage tools and critical thinking skills to set KPIs, measure results, and communicate the impact to key internal stakeholders, while leveraging learnings for future campaignsCore CompetenciesDeep understanding of the social media landscape, channels, algorithms and paid amplification strategiesAbility to think strategically and develop measurable plans that support the company’s business objectivesAbility to develop social media strategies tailored to each brand and to engage with audiences in voice, tone and messaging unique to each brandAbility to interact effectively with peers and leaders at all levels of the organization and serve as a brand ambassador for both the Communications team and our brandsProven ability in written and visual storytelling to bring a brand to life and drive engagementSelf-starter who takes initiative to proactively own and drive effortsResults-oriented, with the ability to deliver results that impact business performanceSuperior organizational, analytical, problem-solving, project and time management skillsAbility to effectively prioritize, manage change, and meet deadlines while delivering high quality work and communicate effectively with partners throughoutAbility to successfully navigate a highly complex, matrixed, and collaborative business environmentThorough proficiency in core project management software (e.g. Microsoft Word, Excel and PPT, project and content management tools) as well as content creation and editing programs (e.g. Canva)Recommended QualificationsBachelor’s Degree3+ years of experience at an agency or in-house with a digitally native, high growth consumer brand(s)3+ years of experience managing social media strategies across multiple channelsPhysical Requirements/OtherFlexible schedule to work weekends and evenings as required for content posting, community management, and/or event attendanceWork in a normal office and/or remote environment. Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Able to lift 40 lbs on occasionLocationSan Francisco, California
Additional LocationsLos Angeles, California, Napa, California
Job TypeFull time
Job AreaMarketing
The salary range for this role is:$93,100.00 - $139,700.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.