Social Media Content & Strategy Manager

This role will work with members of the marketing team, agencies, and cross-functional partners, ensuring our campaigns are in service of our incredible fans, elevating our social strategy, and getting consumers to buy our pollo. The right candidate will know what makes great social content, how to engage and manage communities at scale, and how to elicit actions from consumers. You are as much a student of culture as you are the creator of it, constantly immersed in what’s new across social and the internet, monitoring both to identify how it might benefit El Pollo Loco, the QSR industry, and culture. Lastly, you’re escalating and/or amplifying real-time opportunities to create impactful content or experiences (your bias for action is second to none).ESSENTIAL DUTIES AND RESPONSIBILITIES:

Lead efforts to keep El Pollo Loco at the forefront of online conversations.Lead efforts to turn El Pollo Loco into a first-to-market brand regarding cultural and/or internet trends.Iterate on and implement a comprehensive social media strategy that is aligned with El Pollo Loco’s overall program and business objectives.Ideate, design, and/or film shareable and compelling content to drive engagement, either in collaboration with in-house design team or on their ownLead, develop and manage content and editorial calendars to support planned and reactive content.Respond to and amplify daily opportunities with high-profile social accounts and/or surprise-and-delight opportunities with community, in partnership with PR agencyFoster and nurture a vibrant online fandom through active engagement and timely response to comments, messages, and mentions.Monitor social media channels for user-generated content, trends and conversations relevant to the brand for inspiration and reactive opportunities.Manage local listings and reviews to ensure response rate and timeliness.Collaborate with cross-functional teams to integrate social media into broader marketing campaigns.Develop monthly reports to track and analyze social performance, providing insights and recommendations for optimization.Use data-driven insights to adjust strategies and improve overall social media effectiveness.Partner with media agency to optimize content for each channel, driving relevancy and purchase.Support social influencer relations and activations by identifying influencers that are authentic fans of the brand and ideating unique gifts and activations for influencers.QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:

Bachelor’s degree in marketing, communications, or a related field, or related experience3+ years proven experience creating content and managing social media channels for comparable brand(s).License/Certifications:

Valid driver’s license is required.Knowledge, Skills, and Abilities:

In-depth knowledge of social media platforms, their respective audiences, and best practices.A deep appreciation for culture and internet trendsStrong creative and strategic thinking skills; knowledge of Photoshop, Canva, Capcut, and other social media editing tools preferredExcellent written and verbal communication skills.Proficiency in social media management tools like Sprout Social and analytics platforms.Ability to work collaboratively and cross-functionally in a fast-paced environment.If you are passionate about social media, have a creative mindset, and possess the skills to elevate our brand presence, we invite you to apply for this exciting opportunity.Ability to collaborate and communicate effectively across all levels of the organization.Proactive, forward-thinking, and agile approach to social media and community management with the customer always being first.Outstanding communication skills, both verbal and written, as well as strong presentation skills.Good listening skills, a natural people-orientation, and openness to ideas, suggestions, and constructive feedback.

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