Social Media Specialist

King's Seafood Company has continued to see our restaurants get busier and busier, with new restaurant openings on the way and increasing guest counts, we are hiring for our Marketing team. We’re seeking a versatile new member of our small marketing team. We’re elevating our digital presence, and we need someone to manage and enhance all social. The Social Media Specialist is responsible for developing and delivering engaging social media content across digital channels to support King's Seafood Company and its brands.

Here's What We'll Bring To The Table:

Competitive hourly rate-$28-$36/hour depending on experienceMedical, Dental, Vision, and Life insurance, plus pet healthcare discounts!401k MatchEducation ReimbursementAccrued Vacation and Sick DaysDining Discount for you and up to 5 guests

Essential Responsibilities:

Support evergreen initiatives, promotional activations, seasonal campaigns, remodels and new restaurant openings through engaging social media content and marketing order fulfillment.Generate, edit, publish and share daily content (original text, images, video) that deepens brand affinity, acquires and engages Guests and strengthens our brands’ presence in key markets.Create and manage a dynamic social media content calendar, leveraging digital platforms and tools to encourage community members to take action.Leverage the right channel at the right time to reach the right Guest, including but not limited to Instagram, Facebook, Twitter, Tik-Tok, YouTube and Google.Continuously improve content and engagement by capturing and analyzing data, metrics, insights and best practices. Report and act on the information daily, weekly and monthly.Grow followers and engagement across all Guest-facing accounts, leveraging a mix of photo, video and written content to connect with Guests and tell our stories in the appropriate brand voice.Collaborate and review content with key players across the company, including culinary and operations teams.Monitor, forecast and socialize social media trends and technology, adopting platforms and practices that align with our business objectives, brand voice and Guest personas.Curate and organize a database of assets to leverage for digital marketing campaigns.Balance social media marketing activities with ad hoc support of restaurant marketing needs, including merchandise, digital marketing support and marketing materials orders support, as needed.

Essential Skills and Qualifications:

3+ years of experience in marketing/communications, including direct experience in developing and delivering social media content preferably in food/beverage/hospitality or D2CCollege degree in marketing, communications, public relations or related fieldPassion for social media and knowledge of all channels, features and functions, as well as familiarity with social media management softwareAdept at capturing photo and video content and applying visual design fundamentals across channelsStrong verbal and written presentation abilitiesDemonstrated ability to understand and apply analytics to inform marketing decisionsCollaborative spirit and strong desire for feedbackAbility to think strategically and innovate in established and new mediumsAbility to multitask, prioritize, work independently and as part of a teamExperience in leveraging inventory management systems and order fulfilment processesStrong interpersonal and troubleshooting skillsExperience in Microsoft Suite and/or Adobe Creative Suite tools %{{advertiserId}}% %%{{category}}%%