Takeda Pharmaceutical Company Ltd
Manager, Digital Marketing
Takeda Pharmaceutical Company Ltd, Boston, Massachusetts, us, 02298
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.Job Description
About the role:
Join Takeda as a Manager, Digital Marketing, where you will serve as an omnichannel expert within the Mood Disorder Franchise & Digital Strategy Team. You will collaborate with cross functional teams (including the Promotional Review Team, Insights & Analytics, Brand Strategy & Digital strategy subject matter experts) to create meaningful experiences for our customers, both tactically and creatively.How you will contribute:
Works closely with the Brand Strategy team & Digital Strategy team channel owners to ensure campaign messaging is being executed across the right digital channels
Responsible for owning the CX Maps, Digital Message Maps, Digital Asset Catalogue & Digital Agency Roadmaps by keeping them up to date and getting alignment from cross functional team members
Develops operational plan for campaigns execution, sets metrics and measurement plan
Collaborates with digital subject matter experts and Marketing intelligence to create omnichannel experiences for our customers
Works closely with Marketing Intelligence to continuously monitor campaigns performance within the digital marketing channels (Web, CRM, Paid Media & Field Marketing), evaluates, and works with Subject matter experts to optimize channel and content based on performance
Translates data into actionable insights to enhance customer experience
Leads campaigns/campaign elements through medical, legal, regulatory reviews.
Assists with the Identification and management of agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Minimum Requirements/Qualifications:
Bachelors Degree
5+ years Digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency
Complete understanding of digital marketing with an analytics and test-and-learn mindset
Ability to think big picture but also manage execution of multiple tactics by engaging key stakeholders within Takeda and with agency representatives
Industry knowledge – understanding of the pharmaceutical industry and ability to quickly learn the disease state
Digital Marketing Strategy – understanding of the right channels/mix needed to help achieve the brand goals
Preferred:Experience in commercial pharmaceutical or with an innovative Healthcare-related organization
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Takeda Compensation and Benefits SummaryWe understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.For Location:Boston, MA
U.S. Base Salary Range:$108,500.00 - $170,500.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
About the role:
Join Takeda as a Manager, Digital Marketing, where you will serve as an omnichannel expert within the Mood Disorder Franchise & Digital Strategy Team. You will collaborate with cross functional teams (including the Promotional Review Team, Insights & Analytics, Brand Strategy & Digital strategy subject matter experts) to create meaningful experiences for our customers, both tactically and creatively.How you will contribute:
Works closely with the Brand Strategy team & Digital Strategy team channel owners to ensure campaign messaging is being executed across the right digital channels
Responsible for owning the CX Maps, Digital Message Maps, Digital Asset Catalogue & Digital Agency Roadmaps by keeping them up to date and getting alignment from cross functional team members
Develops operational plan for campaigns execution, sets metrics and measurement plan
Collaborates with digital subject matter experts and Marketing intelligence to create omnichannel experiences for our customers
Works closely with Marketing Intelligence to continuously monitor campaigns performance within the digital marketing channels (Web, CRM, Paid Media & Field Marketing), evaluates, and works with Subject matter experts to optimize channel and content based on performance
Translates data into actionable insights to enhance customer experience
Leads campaigns/campaign elements through medical, legal, regulatory reviews.
Assists with the Identification and management of agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Minimum Requirements/Qualifications:
Bachelors Degree
5+ years Digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency
Complete understanding of digital marketing with an analytics and test-and-learn mindset
Ability to think big picture but also manage execution of multiple tactics by engaging key stakeholders within Takeda and with agency representatives
Industry knowledge – understanding of the pharmaceutical industry and ability to quickly learn the disease state
Digital Marketing Strategy – understanding of the right channels/mix needed to help achieve the brand goals
Preferred:Experience in commercial pharmaceutical or with an innovative Healthcare-related organization
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Takeda Compensation and Benefits SummaryWe understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.For Location:Boston, MA
U.S. Base Salary Range:$108,500.00 - $170,500.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time