Harry N. Abrams
Assistant, Integrated Marketing
Harry N. Abrams, New York, New York, us, 10261
About us
Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.
Summary:
Abrams seeks an enthusiastic, creative individual with superior organizational skills, keen attention to detail, and a strong interest in Marketing to join our collaborative, fun and fast-paced Integrated Marketing team!
The Integrated Marketing team is dedicated to setting the overall strategy for marketing campaigns across the Adult and Children’s lists at Abrams, with additional oversight of advertising as well as retail marketing and promotion with a focus on ROI analysis. Integrated Marketing works closely with the other marketing teams to ensure campaign promotions are coordinated, focused, and sales-driving.
The Assistant, Integrated Marketing will contribute to projects across these areas of focus, help develop our analytics reporting, manage key milestones related to seasonal brainstorming and planning and support the Integrated Marketing team in an administrative capacity. This is an exciting and unique opportunity to gain experience in the field of Marketing across both Adult and Children’s publishing while learning the strategy behind building an innovative sales-driving campaign and playing an important role in managing the essential day-to-day functions of our department.
This position reports to the Associate Director, Integrated Marketing.
Key Responsibilities:Provide administrative and creative support for marketing campaigns and initiatives across the Integrated Marketing team, including advertising campaigns, promotional materials and retail marketing initiativesParticipate in campaign brainstorming sessions and other creative initiatives including market research and copy writingProvide support for advertising strategy including maintaining menu of options/vendor contacts; assist with bulk buys, and campaign deliveryProvide support for production strategy related to the creation of promotional materials including maintaining vendor contact list, PO generation and material ordering/researchOrganize campaign tracking and analytics to evaluate ROI on key performance marketing initiativesManage orderable POS materials from creation through shipment; communicate with Sales and Inventory regarding orders and status; maintain digital catalog pagesMaintain budget grids; manage invoice tracking and payments, AMEX coding and general updates and deadlines across the teamExecute key departmental tasks, including updating marketing plans and other seasonal tracking documents, budget entries, and taking notes in key meetings
Qualifications
Bachelor’s DegreeInternship experience in marketing, preferably within the publishing industry, a plusA passion for reading and the importance of connecting consumers with booksExcellent written and verbal communicatorDetail-oriented project manager with strong time management skillsAble to balance multiple projects and is comfortable shifting course and asking for help when neededAble to thrive in a fast-paced, deadline-driven environmentOpen-minded, innovative, proactive self-starter who can work well independently yet flourishes in a collaborative environmentEasily builds and maintains relationships with both internal and external stakeholders and at different management levelsProficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPointWorking knowledge of social media platforms, including Instagram, Facebook, X, YouTube, TikTok a plusKnowledge of Google Analytics and Adobe Creative Suite a plusBenefits:
Competitive salaryHealth insuranceRetirement savings planPaid time offProfessional development opportunities
This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.
Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.
Summary:
Abrams seeks an enthusiastic, creative individual with superior organizational skills, keen attention to detail, and a strong interest in Marketing to join our collaborative, fun and fast-paced Integrated Marketing team!
The Integrated Marketing team is dedicated to setting the overall strategy for marketing campaigns across the Adult and Children’s lists at Abrams, with additional oversight of advertising as well as retail marketing and promotion with a focus on ROI analysis. Integrated Marketing works closely with the other marketing teams to ensure campaign promotions are coordinated, focused, and sales-driving.
The Assistant, Integrated Marketing will contribute to projects across these areas of focus, help develop our analytics reporting, manage key milestones related to seasonal brainstorming and planning and support the Integrated Marketing team in an administrative capacity. This is an exciting and unique opportunity to gain experience in the field of Marketing across both Adult and Children’s publishing while learning the strategy behind building an innovative sales-driving campaign and playing an important role in managing the essential day-to-day functions of our department.
This position reports to the Associate Director, Integrated Marketing.
Key Responsibilities:Provide administrative and creative support for marketing campaigns and initiatives across the Integrated Marketing team, including advertising campaigns, promotional materials and retail marketing initiativesParticipate in campaign brainstorming sessions and other creative initiatives including market research and copy writingProvide support for advertising strategy including maintaining menu of options/vendor contacts; assist with bulk buys, and campaign deliveryProvide support for production strategy related to the creation of promotional materials including maintaining vendor contact list, PO generation and material ordering/researchOrganize campaign tracking and analytics to evaluate ROI on key performance marketing initiativesManage orderable POS materials from creation through shipment; communicate with Sales and Inventory regarding orders and status; maintain digital catalog pagesMaintain budget grids; manage invoice tracking and payments, AMEX coding and general updates and deadlines across the teamExecute key departmental tasks, including updating marketing plans and other seasonal tracking documents, budget entries, and taking notes in key meetings
Qualifications
Bachelor’s DegreeInternship experience in marketing, preferably within the publishing industry, a plusA passion for reading and the importance of connecting consumers with booksExcellent written and verbal communicatorDetail-oriented project manager with strong time management skillsAble to balance multiple projects and is comfortable shifting course and asking for help when neededAble to thrive in a fast-paced, deadline-driven environmentOpen-minded, innovative, proactive self-starter who can work well independently yet flourishes in a collaborative environmentEasily builds and maintains relationships with both internal and external stakeholders and at different management levelsProficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPointWorking knowledge of social media platforms, including Instagram, Facebook, X, YouTube, TikTok a plusKnowledge of Google Analytics and Adobe Creative Suite a plusBenefits:
Competitive salaryHealth insuranceRetirement savings planPaid time offProfessional development opportunities
This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.