City of Charlotte
Marketing Manager
City of Charlotte, Charlotte, North Carolina, United States, 28245
Overview
The City of Charlotte is the largest municipality in North Carolina and the 15th largest city in the United States, with a total population of more than 897,000 citizens. A major commerce center, Charlotte hosts several of the nation's largest banks and technology companies.
Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone - a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.
Summary
The
Marketing Manager
oversees the development and implementation of the agency's marketing and advertising program to promote CATS, its services, and its positive impact on the larger region. This role will also focus on fostering ridership growth. The Manager will develop marketing strategy, manage the agency brand, be a service provider to internal and external clients, execute cost-effective creative and customer-focused marketing programs and products, attract and sustain ridership markets, and create a focused, regional message that builds CATS's reputation and overall perception of public transportation in the region.
The position reports to the Marketing and Communications Director, working in partnership with fellow managers overseeing Business Partnerships and Communications. Within the Marketing Department, the functional areas include marketing campaign coordination inclusive of media planning, brand management, graphic design, print production and signage distribution.
Major Duties and Responsibilities
Supervises the Marketing Department staff to include prioritizing and assigning work, conducting performance evaluations, ensuring staff are coached and trained, and staff recommendations.Develops marketing strategies that align with the agency and region's goals; maximizes budget resources and creates customer awareness and loyalty.Works to enhance the rider experience through marketing activities; conducts market research to inform priorities.Builds up the CATS brand and community perception across all agency campaigns; maintains the CATS Identity and Graphics Standards.Employs all aspects of strategic integrated marketing to create comprehensive, effective campaigns promoting the agency, its services and to educate and attract/retain new markets; stays current and utilizes new marketing and industry best practices and trends.Manages the marketing/advertising agencies of record to support the CATS marketing effort specific to agency initiatives and helping to secure ongoing support, ridership, and funding for public transportation.Directs and effectively manages various vendors, including printers, market research firms, advertising firms, and companies to support marketing activities. Works closely with the Procurement Department to solicit, award, and manage these contracts.Serves as a creative resource for internal and external stakeholders.Guides marketing-related research including market segmentation studies; analyzes such research and implements solutions to issues and problems, including cost/benefit analysis of annual marketing campaigns.Provides oversight of business development and advertising sales efforts that generate revenue for CATS. This includes but is not limited to managing contracted transit vehicle advertising, bus/rail station advertising, and printed collateral advertising.Administers and manages the marketing budget; makes recommendations and forecasts for future funds needed for special initiatives/campaigns, resources and/or equipment; seeks innovation and feedback as budget is developed.Develops, manages, coordinates, and implements customer events to promote ridership, retention, and awareness of CATS services; participates in regional events and activities. Such events and activities, and associated duties, can occur on varying days of week and times of day including after-hours, weekends, and holidays.Prepares and presents written and oral reports to CATS leadership, MTC, key stakeholder and community groups, and, as needed, the public.Performs other duties of similar nature and level as assigned.As part of your responsibility to support the CATS Safety Culture, report safety concerns and issues through the various methods established by CATS as outlined in the ASP.Knowledge, Skills & Abilities
Advanced marketing concepts, practices and procedures;Intermediate to advanced knowledge of project management and graphics software;Public relations principles;Management principles;Program supervision and coordination principles;Analytical methods and techniques;Budget and expense tracking;Project management principles and techniques;Goal setting and change management techniques;Social and political issues influencing local community and national transportation program;Applicable local, state, and federal laws and regulations.Working independently in the absence of supervision.High proficiency level of computer skills using Microsoft Word, Outlook, PowerPoint, and ExcelMust be able to work outside of traditional 9 am-5 pm working hours.Strong verbal, written and presentation skills;Developing and implementing marketing programs and activities, with an emphasis in digital;Supervising, training, and motivating a diverse team of employees and contractors;Prioritizing and assigning work; time management and prioritization qualities;Conducting and effectively utilizing research;Planning, implementing, and supervising program components;Identifying emerging trends, needs, and services;Assessing the consequences and outcomes of program initiatives, scenario planning;Preparing reports, business correspondence, and collateral materials;Coordinating and executing multiple tasks in a rapidly changing environment;Interpersonal skills to establish and maintain effective working relationships within the organization and communities in which we serve;Communicate effectively with all levels of staff, public, customers, board members and media.Core Competencies:
Image and Reputation Management : Focuses on enhancing and safeguarding the image, reputation, and long-term interests of the organization within its industry or community.Budget Management : Manages and optimizes the budget effectively, ensuring fiscal transparency and maintaining a clear connection between budget allocations, funding levels, and service delivery.Leadership and Motivation : Provides clear direction and purpose, inspiring and mobilizing others towards common goals. Encourages excellence, drives significant contributions, and fosters business growth.Communication Skills : Communicates effectively across various platforms, including speaking, writing, and listening, to share information and ideas clearly and effectively.Independent Execution : Performs assignments independently, providing valuable support and resources to the department, customers, and the organization.Influence and Persuasion : Effectively persuades and influences others to gain their support and encourage action, while also actively listening to and considering their opinions and feedback.Preferred Qualification
Two years of supervisory experience preferred.
Minimum Qualifications
High school graduate with seven (7) years of relevant work experience OR 2yr college degree with five (5) years of relevant work experience OR Bachelor's level degree in Business Administration, Marketing, Communications, or a related field with three (3) years of relevant experience OR Master's level degree with one (1) year of relevant work experience.
Conditions of Employment
The City's Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.
Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate's written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.
Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.
The City of Charlotte is an Equal Opportunity Employer.
How To Apply
Apply online.
Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.
You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street, Suite 200, Charlotte, NC 28202. Our hours are Monday through Friday, 8 a.m. to 5 p.m. (EST), excluding official City holidays.
Anyone seeking an accommodation to apply for a job may call (704) 336-2285 for assistance or you may email questions to CityHrJobPostingsNotify@ci.charlotte.nc.us.
Benefits
The City of Charlotte provides a comprehensive benefits package to all employees.
Click here to learn more about the City of Charlotte's benefits.
The City of Charlotte is a drug and alcohol-free workplace.
In Conclusion
If you have technical issues submitting your application, click here.
The City of Charlotte is the largest municipality in North Carolina and the 15th largest city in the United States, with a total population of more than 897,000 citizens. A major commerce center, Charlotte hosts several of the nation's largest banks and technology companies.
Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone - a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.
Summary
The
Marketing Manager
oversees the development and implementation of the agency's marketing and advertising program to promote CATS, its services, and its positive impact on the larger region. This role will also focus on fostering ridership growth. The Manager will develop marketing strategy, manage the agency brand, be a service provider to internal and external clients, execute cost-effective creative and customer-focused marketing programs and products, attract and sustain ridership markets, and create a focused, regional message that builds CATS's reputation and overall perception of public transportation in the region.
The position reports to the Marketing and Communications Director, working in partnership with fellow managers overseeing Business Partnerships and Communications. Within the Marketing Department, the functional areas include marketing campaign coordination inclusive of media planning, brand management, graphic design, print production and signage distribution.
Major Duties and Responsibilities
Supervises the Marketing Department staff to include prioritizing and assigning work, conducting performance evaluations, ensuring staff are coached and trained, and staff recommendations.Develops marketing strategies that align with the agency and region's goals; maximizes budget resources and creates customer awareness and loyalty.Works to enhance the rider experience through marketing activities; conducts market research to inform priorities.Builds up the CATS brand and community perception across all agency campaigns; maintains the CATS Identity and Graphics Standards.Employs all aspects of strategic integrated marketing to create comprehensive, effective campaigns promoting the agency, its services and to educate and attract/retain new markets; stays current and utilizes new marketing and industry best practices and trends.Manages the marketing/advertising agencies of record to support the CATS marketing effort specific to agency initiatives and helping to secure ongoing support, ridership, and funding for public transportation.Directs and effectively manages various vendors, including printers, market research firms, advertising firms, and companies to support marketing activities. Works closely with the Procurement Department to solicit, award, and manage these contracts.Serves as a creative resource for internal and external stakeholders.Guides marketing-related research including market segmentation studies; analyzes such research and implements solutions to issues and problems, including cost/benefit analysis of annual marketing campaigns.Provides oversight of business development and advertising sales efforts that generate revenue for CATS. This includes but is not limited to managing contracted transit vehicle advertising, bus/rail station advertising, and printed collateral advertising.Administers and manages the marketing budget; makes recommendations and forecasts for future funds needed for special initiatives/campaigns, resources and/or equipment; seeks innovation and feedback as budget is developed.Develops, manages, coordinates, and implements customer events to promote ridership, retention, and awareness of CATS services; participates in regional events and activities. Such events and activities, and associated duties, can occur on varying days of week and times of day including after-hours, weekends, and holidays.Prepares and presents written and oral reports to CATS leadership, MTC, key stakeholder and community groups, and, as needed, the public.Performs other duties of similar nature and level as assigned.As part of your responsibility to support the CATS Safety Culture, report safety concerns and issues through the various methods established by CATS as outlined in the ASP.Knowledge, Skills & Abilities
Advanced marketing concepts, practices and procedures;Intermediate to advanced knowledge of project management and graphics software;Public relations principles;Management principles;Program supervision and coordination principles;Analytical methods and techniques;Budget and expense tracking;Project management principles and techniques;Goal setting and change management techniques;Social and political issues influencing local community and national transportation program;Applicable local, state, and federal laws and regulations.Working independently in the absence of supervision.High proficiency level of computer skills using Microsoft Word, Outlook, PowerPoint, and ExcelMust be able to work outside of traditional 9 am-5 pm working hours.Strong verbal, written and presentation skills;Developing and implementing marketing programs and activities, with an emphasis in digital;Supervising, training, and motivating a diverse team of employees and contractors;Prioritizing and assigning work; time management and prioritization qualities;Conducting and effectively utilizing research;Planning, implementing, and supervising program components;Identifying emerging trends, needs, and services;Assessing the consequences and outcomes of program initiatives, scenario planning;Preparing reports, business correspondence, and collateral materials;Coordinating and executing multiple tasks in a rapidly changing environment;Interpersonal skills to establish and maintain effective working relationships within the organization and communities in which we serve;Communicate effectively with all levels of staff, public, customers, board members and media.Core Competencies:
Image and Reputation Management : Focuses on enhancing and safeguarding the image, reputation, and long-term interests of the organization within its industry or community.Budget Management : Manages and optimizes the budget effectively, ensuring fiscal transparency and maintaining a clear connection between budget allocations, funding levels, and service delivery.Leadership and Motivation : Provides clear direction and purpose, inspiring and mobilizing others towards common goals. Encourages excellence, drives significant contributions, and fosters business growth.Communication Skills : Communicates effectively across various platforms, including speaking, writing, and listening, to share information and ideas clearly and effectively.Independent Execution : Performs assignments independently, providing valuable support and resources to the department, customers, and the organization.Influence and Persuasion : Effectively persuades and influences others to gain their support and encourage action, while also actively listening to and considering their opinions and feedback.Preferred Qualification
Two years of supervisory experience preferred.
Minimum Qualifications
High school graduate with seven (7) years of relevant work experience OR 2yr college degree with five (5) years of relevant work experience OR Bachelor's level degree in Business Administration, Marketing, Communications, or a related field with three (3) years of relevant experience OR Master's level degree with one (1) year of relevant work experience.
Conditions of Employment
The City's Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.
Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate's written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.
Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.
The City of Charlotte is an Equal Opportunity Employer.
How To Apply
Apply online.
Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.
You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street, Suite 200, Charlotte, NC 28202. Our hours are Monday through Friday, 8 a.m. to 5 p.m. (EST), excluding official City holidays.
Anyone seeking an accommodation to apply for a job may call (704) 336-2285 for assistance or you may email questions to CityHrJobPostingsNotify@ci.charlotte.nc.us.
Benefits
The City of Charlotte provides a comprehensive benefits package to all employees.
Click here to learn more about the City of Charlotte's benefits.
The City of Charlotte is a drug and alcohol-free workplace.
In Conclusion
If you have technical issues submitting your application, click here.