BetMGM
Chief Marketing Officer
BetMGM, Atlantic City, New Jersey, us, 08401
About Us
Ready to make your application Please do read through the description at least once before clicking on Apply.
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations - MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor's "Best Places to Work".ResponsibilitiesAccountable for developing and executing critical marketing strategies that link to the organization's objectives.Develop overall brand strategy for BetMGM. Manage all creative direction to include linear and digital campaigns.Oversee the overall marketing budget (hundreds of $millions); all channels to include TV, Radio, other linear, CTV, digital, and social.Lead social media following across all channels.Build and lead a highly efficient team of marketing professionals - current team exceeds 100 individuals.Manage all agency relationships - creative and buying agencies.Mentor and support key marketing team leaders at the Director and VP levels.Lead negotiations of key online and offline advertising contracts and ensure delivery of the set ROI.Oversight and accountability for all marketing campaign ideas.Coordinate marketing efforts with the company's financial and branding goals in mind.Support team with the development and approval of key KPIs for each of the functional areas that roll-up into the marketing department.Create a solid network of strategic partnerships.Work cross-functionally with key stakeholders in Product, BI, Operations, and Compliance to ensure accountabilities are clearly outlined between teams.QualificationsAnalytically driven. Must be able to lead media and creative optimization to drive financial results.Must have some combination of gambling industry, sports, media, or $B+ ecommerce experience.Brand development experience. Must have a track record of brand development in either the US or Canada.Excellent verbal and written communication skills; Ability to work through ambiguity.Ability to manage significant team across a range of marketing disciplines.Experience with understanding complex process flows and driving process improvements.Ability to re-prioritize and be flexible in a high-paced fluid environment with competing priorities.Must have a collaborative management style with the ability to build partnerships cross-functionally, effectively influence and develop and implement business process improvements.Demonstrable experience in developing costed efficient & effective online strategic business plans for all marketing aspects (branding, product, promotion etc.) with planned and analyzed ROIs.A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations.More than 10 years of proven experience in an executive marketing position with an online-based company.Creative and entrepreneurial spirit.Exceptional knowledge of marketing techniques and platforms.Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support the company's responsible gambling policies, procedures, and initiatives.About Our Culture
Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
Believe in Your Game
- Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
Backed by the Best
- With our expertise merged with that of our world-class investors, we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
Do What's Right
- We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
Hustle Hard
- Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.What We Offer
As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups, and more!
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging, and equal opportunity for all employees and applicants.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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Ready to make your application Please do read through the description at least once before clicking on Apply.
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations - MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor's "Best Places to Work".ResponsibilitiesAccountable for developing and executing critical marketing strategies that link to the organization's objectives.Develop overall brand strategy for BetMGM. Manage all creative direction to include linear and digital campaigns.Oversee the overall marketing budget (hundreds of $millions); all channels to include TV, Radio, other linear, CTV, digital, and social.Lead social media following across all channels.Build and lead a highly efficient team of marketing professionals - current team exceeds 100 individuals.Manage all agency relationships - creative and buying agencies.Mentor and support key marketing team leaders at the Director and VP levels.Lead negotiations of key online and offline advertising contracts and ensure delivery of the set ROI.Oversight and accountability for all marketing campaign ideas.Coordinate marketing efforts with the company's financial and branding goals in mind.Support team with the development and approval of key KPIs for each of the functional areas that roll-up into the marketing department.Create a solid network of strategic partnerships.Work cross-functionally with key stakeholders in Product, BI, Operations, and Compliance to ensure accountabilities are clearly outlined between teams.QualificationsAnalytically driven. Must be able to lead media and creative optimization to drive financial results.Must have some combination of gambling industry, sports, media, or $B+ ecommerce experience.Brand development experience. Must have a track record of brand development in either the US or Canada.Excellent verbal and written communication skills; Ability to work through ambiguity.Ability to manage significant team across a range of marketing disciplines.Experience with understanding complex process flows and driving process improvements.Ability to re-prioritize and be flexible in a high-paced fluid environment with competing priorities.Must have a collaborative management style with the ability to build partnerships cross-functionally, effectively influence and develop and implement business process improvements.Demonstrable experience in developing costed efficient & effective online strategic business plans for all marketing aspects (branding, product, promotion etc.) with planned and analyzed ROIs.A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations.More than 10 years of proven experience in an executive marketing position with an online-based company.Creative and entrepreneurial spirit.Exceptional knowledge of marketing techniques and platforms.Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support the company's responsible gambling policies, procedures, and initiatives.About Our Culture
Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
Believe in Your Game
- Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
Backed by the Best
- With our expertise merged with that of our world-class investors, we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
Do What's Right
- We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
Hustle Hard
- Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.What We Offer
As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups, and more!
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging, and equal opportunity for all employees and applicants.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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