Publicis Groupe
Analyst, Search-SEM
Publicis Groupe, New York, New York, us, 10261
Company Description
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Job Description
Overview:
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. The Analyst, Paid Search also requires participation in and completion of our agency wide, entry-level training program, and our search specific training track.
Role Objectives:Gather research necessary to build a new campaignAssist team in gathering necessary data for plan developmentResponsible for trafficking approved planMonitor and maintain campaign budgets, pacing, and bid adjustmentsMonitor and manage performance and competitive landscapeMonitor and optimize paid search performance to meet business objectivesDevelop optimization recommendations and/or testing plansUtilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaignsPull and analyze data to inform campaign reporting and help build insightsGranular maintenance of monthly billing cycleResolve billing discrepancies in partnership with client strategy and billing reconciliation teamLearn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.Generate paperwork necessary for purchase authorization and ensure vendor counter signature is receivedStay informed on search industry trends and new tools and ad formatsSuccessful completion of training programs and requisite certifications requiredQualifications
Some professional or internship experience in SEM/paid media preferredStrong quantitative skills, including analytical abilities and math proficiencyProficiency in MS Suite: Excel, Word, PowerPoint requiredSolid verbal and written communication skillsDemonstrated critical thinking and problem solving skillsAbility to work within a team, handle multiple assignments, and meet tight deadlinesDetail oriented and demonstrable organizational skillsTimely delivery of all work
Additional Information
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/02/2024.
24-8992
Videos To Watchhttps://vimeo.com/779716713
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Job Description
Overview:
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. The Analyst, Paid Search also requires participation in and completion of our agency wide, entry-level training program, and our search specific training track.
Role Objectives:Gather research necessary to build a new campaignAssist team in gathering necessary data for plan developmentResponsible for trafficking approved planMonitor and maintain campaign budgets, pacing, and bid adjustmentsMonitor and manage performance and competitive landscapeMonitor and optimize paid search performance to meet business objectivesDevelop optimization recommendations and/or testing plansUtilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaignsPull and analyze data to inform campaign reporting and help build insightsGranular maintenance of monthly billing cycleResolve billing discrepancies in partnership with client strategy and billing reconciliation teamLearn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.Generate paperwork necessary for purchase authorization and ensure vendor counter signature is receivedStay informed on search industry trends and new tools and ad formatsSuccessful completion of training programs and requisite certifications requiredQualifications
Some professional or internship experience in SEM/paid media preferredStrong quantitative skills, including analytical abilities and math proficiencyProficiency in MS Suite: Excel, Word, PowerPoint requiredSolid verbal and written communication skillsDemonstrated critical thinking and problem solving skillsAbility to work within a team, handle multiple assignments, and meet tight deadlinesDetail oriented and demonstrable organizational skillsTimely delivery of all work
Additional Information
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/02/2024.
24-8992
Videos To Watchhttps://vimeo.com/779716713