HAPN.biz
Marketing Lead
HAPN.biz, New York, New York, United States,
About Hapn:Hapn is a fast-growing SaaS company revolutionizing the way businesses track their equipment and assets. Our innovative solutions cater to various industries, with a particular focus on construction, equipment rental, supply chain, and retail theft prevention. As the leading solution in equipment and asset tracking, we're on a mission to help businesses optimize their operations and protect their valuable resources.
Position Overview:We're seeking a talented and versatile Marketing Lead to join our team and spearhead our marketing efforts. As our sole dedicated marketing hire, you'll play a crucial role in shaping Hapn's brand, driving product adoption, and supporting our rapid growth. This position offers a unique opportunity to make a significant impact and potentially grow into a leadership role as we expand.Key Responsibilities:Product Marketing Strategy:Develop and execute comprehensive product marketing strategiesCreate compelling positioning and messaging for our solutionsPlan and manage product launches and feature releasesContent Creation and ManagementProduce high-quality sales and marketing collateral (e.g., one-pagers, case studies, videos)Manage and update the company websiteCreate partnership marketing materialsDevelop industry-focused content for the blog and social media channelsCampaign Management:Design and execute nurture campaigns for leadsCreate and manage customer marketing campaignsCollaborate with agencies on demand-generation initiativesSales Enablement:Support the sales team with effective marketing materialsAssist with trade show preparations and executionMarket Research and Analysis:Conduct market research to inform product positioning and messagingAnalyze campaign performance and provide data-driven insightsPartnership Enablement:Develop marketing strategies and materials to support partner acquisition and engagementCreate co-marketing campaigns and content with key partnersCollaborate with the partnerships team to enable partners with product knowledge and marketing resourcesMeasure and optimize the effectiveness of partner marketing initiativesCross-functional Collaboration:Work closely with product, partnerships, sales, and customer success teamsManage relationships with external agencies and freelancersRequirements5-8 years of experience in marketing, preferably in B2B SaaSProven track record of developing successful marketing strategies and campaignsExcellent written and verbal communication skillsStrong project management abilitiesExperience with marketing tools and CMS platformsBasic design skills (e.g., proficiency with Canva or similar software)Familiarity with SEO and content marketing best practices
Required Skills:Strategic thinking and ability to translate product features into customer benefitsCreativity in content creation and campaign developmentData-driven approach to decision-making and performance analysisAdaptability and ability to thrive in a fast-paced startup environmentStrong interpersonal skills and ability to work cross-functionallyPreferred ExperienceKnowledge of IoT, fleet or asset tracking, or related technologiesExperience marketing to industries such as construction, equipment rental, or supply chainHistory of working in or marketing for high-growth startupsBenefitsOpportunity to shape the marketing function of a fast-growing SaaS companyCollaborative and innovative work environmentCompetitive salary and benefits packageParticipation in the company's stock option planPotential for career growth as the company expandsChance to work with cutting-edge technology in asset tracking and IoTIf you're a results-driven marketer with a passion for technology and a desire to make a significant impact, we want to hear from you. Join Hapn and help us revolutionize asset tracking across industries!
Position Overview:We're seeking a talented and versatile Marketing Lead to join our team and spearhead our marketing efforts. As our sole dedicated marketing hire, you'll play a crucial role in shaping Hapn's brand, driving product adoption, and supporting our rapid growth. This position offers a unique opportunity to make a significant impact and potentially grow into a leadership role as we expand.Key Responsibilities:Product Marketing Strategy:Develop and execute comprehensive product marketing strategiesCreate compelling positioning and messaging for our solutionsPlan and manage product launches and feature releasesContent Creation and ManagementProduce high-quality sales and marketing collateral (e.g., one-pagers, case studies, videos)Manage and update the company websiteCreate partnership marketing materialsDevelop industry-focused content for the blog and social media channelsCampaign Management:Design and execute nurture campaigns for leadsCreate and manage customer marketing campaignsCollaborate with agencies on demand-generation initiativesSales Enablement:Support the sales team with effective marketing materialsAssist with trade show preparations and executionMarket Research and Analysis:Conduct market research to inform product positioning and messagingAnalyze campaign performance and provide data-driven insightsPartnership Enablement:Develop marketing strategies and materials to support partner acquisition and engagementCreate co-marketing campaigns and content with key partnersCollaborate with the partnerships team to enable partners with product knowledge and marketing resourcesMeasure and optimize the effectiveness of partner marketing initiativesCross-functional Collaboration:Work closely with product, partnerships, sales, and customer success teamsManage relationships with external agencies and freelancersRequirements5-8 years of experience in marketing, preferably in B2B SaaSProven track record of developing successful marketing strategies and campaignsExcellent written and verbal communication skillsStrong project management abilitiesExperience with marketing tools and CMS platformsBasic design skills (e.g., proficiency with Canva or similar software)Familiarity with SEO and content marketing best practices
Required Skills:Strategic thinking and ability to translate product features into customer benefitsCreativity in content creation and campaign developmentData-driven approach to decision-making and performance analysisAdaptability and ability to thrive in a fast-paced startup environmentStrong interpersonal skills and ability to work cross-functionallyPreferred ExperienceKnowledge of IoT, fleet or asset tracking, or related technologiesExperience marketing to industries such as construction, equipment rental, or supply chainHistory of working in or marketing for high-growth startupsBenefitsOpportunity to shape the marketing function of a fast-growing SaaS companyCollaborative and innovative work environmentCompetitive salary and benefits packageParticipation in the company's stock option planPotential for career growth as the company expandsChance to work with cutting-edge technology in asset tracking and IoTIf you're a results-driven marketer with a passion for technology and a desire to make a significant impact, we want to hear from you. Join Hapn and help us revolutionize asset tracking across industries!